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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

One proven process to improve customer-centricity and other strategies that has gained prominence is the “Measure, Test, Measure” framework. Successful companies like Amazon exemplify the power of Measure, Test, Measure. Not all measures and metrics are created equal.

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How the best companies measure content quality

Kevin Indig

At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. Only few companies achieve high output with high quality. By measuring the right metrics. The most popular SEO strategy is growing traffic through blog content.

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4 Ways To Measure Brand Awareness

Marketing Insider Group

So how do you know if your company has brand awareness? In this article we’ll cover 4 ways to measure brand awareness as well as actionable ways to start increasing it. Companies across industries are seeing the importance of brand awareness and building it into their strategic plans. 4 Ways to Measure Brand Awareness.

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4 Ways to Measure ABM Success

The Point

Given the business case on which most Account-Based Marketing (ABM) strategies are founded – namely, that ABM increases opportunities and revenue from high-value accounts – the temptation for marketers is to measure the success of those programs on similar, high-value criteria: namely, opportunities, revenue, and average deal size.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers. How to measure your sales engagement efforts. Effective communication techniques. Effective meeting engagement tips - pre, during and after. Critical training and coaching tips.

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Two Measures to Unlock the Value of Your Data Analytics Investment

Vision Edge Marketing

According to Octolis, many companies are investing 2-6% of their total expenses on data analytics, which includes tools, salaries, and services. For many companies, this investment is six figures. With this level of investment, it’s becoming increasingly important to be able to measure the value of your data analytics investments.

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Measuring Social Media ROI for Manufacturing Companies

Brandpoint

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. Enable effective measurement of the effectiveness of your social media efforts.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement.

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What Regulations Will Impact Sustainability Comms in 2024?

With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least.

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The Business Case and Playbook for Data-Driven Sales Coaching

That means collecting and measuring the right data, employing the proper tools, and enacting a methodical plan. This eBook will serve as a springboard for your business, a playbook, and implementation plan to guide you as you consider an investment of time and money to improve data-driven sales coaching at your company.

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Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

But if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company. The framework you need to measure digital behavioral change, and correlate that change to revenue. January 29th, 2020 12:30 PM PST, 3:30 PM EST, 8:30 PM GMT