Oktopost

OCTOBER 5, 2022

If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests. Use these guides to incorporate social engagement data into your lead nurturing: Marketo.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Convince & Convert

APRIL 6, 2013

Youtility is marketing so useful, people would pay for it ( tweet this ) It’s a necessity for all businesses now, forced to compete for attention not just against other companies selling the same stuff, but against everyone and everything. What company provides the content that’s most useful for you? Let’s Discuss!

Paid Search Agency 122

Paid Search Agency Companies Marketo Social Media 122

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Webbiquity

MAY 16, 2023

” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. 3 reviews) For small to midsized B2B companies without complex visitor-site interaction needs, this may be the best option. For companies without complex analytics needs, this definitely worth a look.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. For one, I can report that no companies are coming to our firm asking us to help them align sales and marketing. Including the recipient’s company name in subject lines increases response.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Martech

JANUARY 26, 2023

LinkedIn : DarrelAlfonso (40K followers) Blog : DarrelAlfonso.com Twitter : @DemandDarrel (13K followers) Eddie Reynolds Eddie has been in business a long time, starting his first company when he was 14. “A I had a tax ID number, a legal entity, and a company name. A pretty minimal enterprise,” he told one interviewer. “I

Enterprise Management 107

Enterprise Management Work Management Marketing Management Conference 107

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Smashmouth Marketing

AUGUST 6, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. I noticed you use Twitter frequently and have an active blog. Tags: lead nurturing interviews blogs socialmedia marketing marketo sales2.0

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.

Lead Generation 48

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

Marketing Insider Group

FEBRUARY 3, 2011

On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet&# category. Because Twitter is a social platform and no one is anything without the connections we form and the strength of those relationships.

Twitter 100

Twitter Tips B2B Viral Marketing 100

Martech

AUGUST 9, 2023

LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K Prior to that, he co-founded two companies you have definitely heard of: Engagio (also served as CEO) and Marketo, which Adobe purchased for $4.8 LinkedIn: Jon Miller (17K followers) X (Twitter): @jonmiller (21.5K LinkedIn: Juliet Randall (14.6K

Account Based Marketing 76

Account Based Marketing ABM DemandBase Marketing Analytics Tools 76

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. However, the top reason why U.S.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

MAY 18, 2012

by Jason Miller The 3rd annual Marketo Summit kicks off next week here in San Francisco, and we are so excited for this year’s lineup. Over 1200 people from 500 plus companies are coming together to increase their skills and learn new strategies around all areas of marketing. If you have not registered , there’s still time to do so.

Marketo 48

Marketo Twitter B2B Marketing B2B 48

Martech Advisor

SEPTEMBER 16, 2019

The ₹459-crore initial public offering (IPO) of the Indian mobile marketing company, Affle opened on Jul. As the head of Affle, he manages the company’s technology products and platforms-based businesses. Learn More: Why Customer Experience Matters Even More in 2019: Q&A with Matt Zilli of Marketo, An Adobe Company.

Mobile Marketing 63

Mobile Marketing Paid Search Agency Mobile Advertising Companies 63

Smashmouth Marketing

AUGUST 5, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. I noticed you use Twitter frequently and have an active blog. Questions discussed: What is B2B appointment setting ? And why is it important to marketers?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Smashmouth Marketing

OCTOBER 6, 2010

I thought it would be useful to create a Twitter List of the #IMS10 Speakers. Maria Pergolino, Marketo. Robbie Vorhaus, Vorhaus & Company. Highlight of the day is always Chris Brogan's down to earth, almost "stand up" quality talks. He is always insightful, practical, and spot on with his delivery. Here you go: [link].

Inbound Marketing 100

Inbound Marketing Twitter PR Marketo 100

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. These things are common place now but in 2007 they were very new, and few companies were deploying them. LinkedIn is probably the best way to reach me or on Twitter @MoniOloyede. Location: Bethesda, MD, USA.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Conversica

AUGUST 14, 2019

5000 list for 2019, the most prestigious ranking of the nation’s fastest-growing private companies. Conversica is one of the most celebrated artificial intelligence companies shaping the future of work, and this latest honor from Inc. is the most recent nod for the company’s technical innovation and financial growth.

Work Management 75

Work Management Lead Scoring Lead Ranking Marketing Management 75

Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. On Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company or product.

Lead Generation 48

Lead Generation Twitter Optimization Lead Scoring 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen.

Lead Gen 48

Lead Gen Twitter Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. But was this ever really a good measure to begin with? Update your web design.

Twitter 48

Twitter API Thought Leadership Marketo 48

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! Social media empowers individuals and movements, is the intersection of service and marketing, and lets a company be more agile. How many of those conversations are about your company? Be sure to follow The Marketo Summit on twitter at #mus12.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Oktopost

JULY 2, 2020

With half of the world’s population active on social media, staying ahead of the curve means actively engaging with customers and prospects across LinkedIn, Facebook, Twitter and even Instagram. Zooming in on a focused persona will best position a company to learn the most about them in order to provide an incomparable customer experience.

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.

Marketo 48

Marketo Enterprise Management Fulfillment Social Media 48

Adobe Experience Cloud Blog

AUGUST 26, 2015

Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. I myself have had some pretty compelling results with Twitter.

Twitter 48

Twitter Personalization B2B Thought Leadership Planning 48

Adobe Experience Cloud Blog

MAY 24, 2018

We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns. Manager, Demand Generation CoE & Strategy, Marketo. Scott Minor, Online Marketing Program Manager, Marketo. Scott Minor.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

Webbiquity

SEPTEMBER 29, 2020

The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. The Company. That is what more than four million companies and event organizers go thought every year. Year founded: January 2020.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Adobe Experience Cloud Blog

JULY 1, 2015

James hosted a Q&A on the social media channel Twitter as a way to engage diehard followers of the widely popular Fifty Shades of Grey story and pique their interest in the most recent book to be published in the series, Grey. So, don’t be afraid to explore the use of Twitter chats as a part of your marketing strategy.

Twitter 48

Twitter PR Thought Leadership Marketo 48

Adobe Experience Cloud Blog

MAY 24, 2019

Today, there’s another place your company can go to reach the masses. But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? Twitter cards: With Twitter cards, you can stand out from text-only tweets in your followers’ feeds by using compelling graphics.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

DECEMBER 17, 2009

So here at Marketo we did a quick list, of our views and misses and targets and hits. Where your tactics this year become strategies next, so your company will grow and your career will be blessed. On LinkedIn, on Facebook, on blogs, on Twitter, Your prospects finding you is all the sweeter.

Marketo 48

Marketo Lead Scoring Lead Ranking Demographics 48

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Lenny's Newsletter

AUGUST 13, 2023

He’s consulted on Martech and growth for companies including Notion, Airbnb, Robinhood, Postmates, Walmart, JPMorgan Chase, and many others. Lenny may be an investor in the companies discussed. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

Webbiquity

FEBRUARY 5, 2021

The emphasis here should not be just to clear objections for the sale, but to do so in a way that reinforces their confidence in your product (and company). Image credit: Marketo. You can find him on LinkedIn or Twitter. This helps them to make quick, informed purchase decisions, and you to improve conversions.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Adobe Experience Cloud Blog

APRIL 19, 2011

The same holds true when developing strategies for Twitter. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1. Share control – One way to ensure a steady flow of messages from your company Twitter account is to employ not one, but multiple users to represent the brand.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Only B2B

FEBRUARY 7, 2018

Twitter URL: [link]. Author’s remarks: Marketo is one of the most reliable and trustworthy names when it comes to blogs and resources. Having high-value writers like Lauren, Garrett, Robyn and many more, Marketo publishes one of the most well-researched demand generation blogs that you can follow. Twitter URL: [link].

Lead Scoring 93

Lead Scoring Lead Ranking Demand Generation Gartner 93

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman We are halfway through our first day at Marketo User Summit. With the consumerization of IT and customers becoming social, it is imperative that B2B companies begin to engage. So what are the 7 myths that hold B2B companies back? You can take a lot of cues from how B2C companies engage with your customers.

Marketo 48

Marketo Social Media Media Buzz 48