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How B2B SaaS Companies Get Sassy: Using Technographic Data to Identify the Best Prospects

Engagio

Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data.

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Observations from the 2017 Marketo Summit

The Point

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. The companies showing early success with ABM aren’t simply tailoring emails to individual accounts or buyers.

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Three Tips for Marketo Account-Based Marketing

SmartBug Media

Marketo has account-based marketing functionality, giving marketers and sales teams alike the capability of running successful account-based marketing campaigns. Here are three tips to help you get Marketo set up for success. Domain: Named account’s domain (URL for the company). Revenue: The company’s annual revenue (if known).

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A Guide to Using Dynamic Content in Marketo

SmartBug Media

As a marketer, you probably manage different audiences, regions, and even languages to make sure prospects, clients, and partners know what to expect over the next few months. What Does “Dynamic Content” Mean in Marketo? For example, you might use it to: Localize a company-wide update based on language preference or geography.

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B2B Lead Generation Companies – Right Way to Choose

Binary Demand

Therefore, selecting one of the top B2B lead generation companies is typically recommended, especially if you need more leads in a shorter time. Let’s take a closer look at what best B2B lead generation companies can do for you. At the same time, explore how lead generation companies work. What are lead generation companies?

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B2B Lead Generation Companies – Right Way to Choose

Binary Demand

Therefore, selecting one of the top B2B lead generation companies is typically recommended, especially if you need more leads in a shorter time. Let’s take a closer look at what best B2B lead generation companies can do for you. At the same time, explore how lead generation companies work. What are lead generation companies?

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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

Summary: Public data gives some insights into Marketo's financial history and prospects. Despite past losses, the company is in a strong position to continue to compete aggressively. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5

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