Observations from the 2017 Marketo Summit
The Point
APRIL 26, 2017
This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. The companies showing early success with ABM aren’t simply tailoring emails to individual accounts or buyers.
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