Digital B2B Marketing

MAY 21, 2013

Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. Marketing automation is a great solution for many companies. Marketing Technology eloqua marketing automation marketo' When Marketing Automation Is Unnecessary.

Marketing Management 100

Marketing Management Marketing Automation Services Marketing Automation Automation 100

Digital B2B Marketing

NOVEMBER 15, 2012

This represents a significant investment but, for many companies, the application has been limited to emails and landing pages. This week Marketo announced that AdRoll, a provider of retargeting ads, is part of their LaunchPoint ecosystem. The real value is in the rules and logic used to deliver the right message at the right time.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Digital B2B Marketing

AUGUST 7, 2012

Content is definitely one path, and the path most companies traditionally take. During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing. However, it isn’t the only viable approach.

Inbound Marketing 100

Inbound Marketing Planning Paid Search Agency Content 100

Digital B2B Marketing

FEBRUARY 21, 2012

However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Companies like HubSpot, Constant Contact and General Electric illustrate a range of ways B2B marketers can begin experimenting with Pinterest around products, content, events and culture. I believe there is.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Digital B2B Marketing

JULY 25, 2013

On Facebook and across their site, Marketo believes I am actually Lauren, one of my colleagues. Now Lauren looks far more engaged with Marketo’s content than she actually is, breaking their lead scoring and causing them to recommend content to Lauren based on my content preferences. Photo Credit: kosheahan via Flickr cc.

Eloqua 100

Eloqua Auto Responder Banners Marketo 100

Digital B2B Marketing

NOVEMBER 7, 2013

Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Their website lists Marketo, Webtrends, Citrix and Rackspace as clients. Big data analytics company. We’re a #tech company in #Boston focused on #pricing.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

MARCH 14, 2013

Companies like MediaMind make this possible today. Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. Marketing Automation. Marketers cannot just let the machines run hands-off today.

Enterprise Management 100

Enterprise Management Work Management Planning Marketing Management 100