ViewPoint

article thumbnail

If You Work for a Company that Doesn’t Believe in Marketing, Resign

ViewPoint

Economist Milton Friedman said the main purpose of a business is to maximize profits for its owners (for a publicly-traded company, it’s for the stockholders). Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.". Businesses without innovation die.

article thumbnail

Why Don’t Companies Want to Talk to Anyone?

ViewPoint

It’s truly strange when companies enter the stealth mode. His name is Tim Kelly, the Vice President of Sales for your company, your boss; the guy you all report to.”. And what is your company?”. Why do companies hide? You go to their site and it has disappeared, and the company URL is now available for purchase.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why would a company ever outsource anything?

ViewPoint

These are the words of author and professor Sydney Finkelstein, whose article in yesterday’s Wall Street Journal maintains that companies should hire teams, not individuals. Save yourself the management headaches of keeping those positions filled. Want more info? Read Is it Better to Insource or Outsource Lead Generation?

article thumbnail

What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

I practice it every day in my role as lead salesperson for the company. (We The challenge is that some companies and some roles do not lend themselves to selling value. A so-called lead with a company that will never buy is going to end up being a waste of a field sales rep’s time. We are not the low-price leader.)

article thumbnail

5 Keys to Becoming a Sales First Company

ViewPoint

By Chris Tratar, vice president of product marketing, SAVO. We don’t want to become a sales first company, we are a customer first company. Being a customer first company is absolutely the right goal; however, in order to truly be a customer first company, you must initially become a sales first company.

article thumbnail

Chairs are Dead—and Other B2B Marketing Hogwash

ViewPoint

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive.

article thumbnail

5 Critical Things to Consider When Evaluating Lead Generation Companies

ViewPoint

Given that I run one of the many lead generation companies it will not surprise you to learn that I believe a 3rd party focused on response management, lead generation and qualification and lead nurturing is capable of doing a much better job of those services than you are likely to find inside most companies. D&B —since 2003.