Smashmouth Marketing

DECEMBER 17, 2021

Your prospects may be looking for a solution to a problem that your company can solve. But they’re not contacting your salespeople for help. They’re searching for answers, reading content, and comparing options online.

Intent Data 185

Intent Data Lead Scoring Lead Ranking Intent 185

Smashmouth Marketing

DECEMBER 15, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. She touched on many topics that companies of all sizes should be considering. I haven’t found it to be valuable at all for our market at BreakingPoint.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

DECEMBER 21, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. She touched on many topics that companies of all sizes should be considering. I haven’t found it to be valuable at all for our market at BreakingPoint.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

FEBRUARY 22, 2010

On a recent sales call, the prospect told me he is working with a pay-for- performance appointment setting company like Green Leads. The difference, and the reason for the call, is that he wants more meetings per month, but the other vendor is " dictating the pace " at which he gets them. Was I dreaming? Did I hear that right?

Lead Gen 100

Lead Gen Work Management Companies Leads 100

Smashmouth Marketing

JUNE 1, 2022

Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. But here we are fifteen years later with a company that has employed over 1200 people over four continents. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. Enough business.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Smashmouth Marketing

NOVEMBER 19, 2021

Green Leads CEO Mike Farrell was recently a guest on Kevin Harrington’s (from SharkTank) SharkPrenuer Podcast with co-host Seth Greene (Podcast DirectResponse Marketing Expert). On the Podcast, they covered many topics including: How Green Leads is a B2B lead and appointment generation company.-Why

Features 206

Features Leads Lead Marketing Qualified Leads 206

Smashmouth Marketing

APRIL 11, 2022

What if you knew the exact companies or individuals who are actively looking for the products or services you offer? Imagine how much more targeted your outbound marketing or prospecting could be. Listen to full episode now and jump in to hear what’s really working to give sales organizations a competitive edge on the market.

Intent 191

Intent Leads Lead Marketing Qualified Leads 191

Smashmouth Marketing

JUNE 16, 2022

We have worked together for 20 years over parts of 5 decades with 5 different companies. On Wednesday, June 1st we announced that Green Leads has been acquired by ACTIVATE Marketing Services headquartered in San Francisco. The Acquisition Expands Both Companies’ Demand-to-Pipeline Offerings.

Sales Qualified Leads 191

Sales Qualified Leads Leads Lead Marketing Qualified Leads 191

Smashmouth Marketing

JANUARY 14, 2022

If your company needs a new kind of functionality, should you build it or outsource it? If you outsource a function – be it marketing, lead generation, or anything else – you will only need to spend money on it for as long as you retain the company you hired to handle it. There are strong arguments for doing either.

Training 163

Training Lead Generation Spending Cost 163

Smashmouth Marketing

AUGUST 6, 2021

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Can we provide an ABM (Account Based Marketing) list for you to call? use LinkedIn Company Pages to see for yourself). After hearing the two examples, ask for references at both companies).

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

Smashmouth Marketing

OCTOBER 22, 2021

Listen as Green Leads CEO, Mike Farrell, gives Joel Block the inside track on how he has built companies to grow pipeline and ultimately revenue. Mike discusses his extensive experience selling into B2B and public sector markets, building sales development organizations as well as developing channel partnerships.

Leads 160

Leads Lead Marketing Qualified Leads B2B Sales 160

Smashmouth Marketing

MARCH 28, 2011

I can’t be at the Sales & Marketing Leadership Conference in Scottsdale, Arizona, on April 11, but I encourage you to check it out. There will be a big emphasis on how the many ways sales & marketing can (and should) work together to shorten sales cycles and optimize lead gen.

Conference 100

Conference Lead Gen Forecasting Sales Cycle 100

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Classic inbound marketing. Tony Soprano : "Oh, poor baby.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 8, 2010

Inbound Marketing is all the rage these days, and why shouldn't it be? Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. It works, right? Where do you turn? Great stuff. Let us know!

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

DECEMBER 28, 2008

Other than the obvious connection between green and money, the real inspiration for the name Green Leads was to build a marketing services company that was conscious about our community, the environment, our clients and people, and unlike other marketing services companies, operated in a sustainable model.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

SEPTEMBER 17, 2009

Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). But I didn't start formalizing some of the new marketing ideas I'd been learning until I took a deep swig and discovered the great taste.

Inbound Marketing 100

Inbound Marketing Jigsaw Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 29, 2008

Other than the obvious connection between green and money, the real inspiration for the name Green Leads was to build a marketing services company that was conscious about our community, the environment, our clients and people, and unlike other marketing services companies, operated in a sustainable model.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

MARCH 19, 2009

This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. This may explain why the Goliath companies are spending more on outbound lead generation.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 4, 2009

This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. This may explain why the Goliath companies are spending more on outbound lead generation.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

OCTOBER 6, 2010

Today I'm attending New Marketing Lab's Inbound Marketing Summit at Gillette Stadium in Foxboro (killer spot for a conference, btw). Chris Brogan, New Marketing Labs. David Meerman Scott, Freshspot Marketing. John Jantsch, Duct Tape Marketing. Justin Levy, New Marketing Labs. Scott Stratten, Un-Marketing.

Inbound Marketing 100

Inbound Marketing Twitter PR Marketo 100

Smashmouth Marketing

JUNE 14, 2010

My domain expertise is B2B Marketing and Sales, especially Demand Gen. Like" the feeds from the key account manager, feed in key words from the opportunity such as company name or project name, follow the status and feed updates from key decision makers in the social sphere. Follow everything about that opportunity. and Jive Genius.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

FEBRUARY 25, 2022

While walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Events, conferences, and tradeshows are back, which leads to a good reminder of how to network at these events. Once around the room I realized this was a great way to use LinkedIn on my iPhone. It is a networking secret weapon.

Linkedin 196

Linkedin Tips Conference Profiling 196

Smashmouth Marketing

NOVEMBER 5, 2021

They discuss whether you and your company use an external SDR team , or should you invest in and develop a team yourself? To own or not to own, that is the question. In this episode of The Sales Evangelist, Green Leads CEO Mike Farrell joins Donald Kelly. Find out in this episode below:

Leads 185

Leads Lead Marketing Qualified Leads Companies 185

Smashmouth Marketing

NOVEMBER 29, 2008

Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. I can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from? Probably the simplest form of marketing in the world.

Pricing 100

Pricing Price Paid Search Agency Tagging 100

Smashmouth Marketing

DECEMBER 1, 2010

I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. It doesn't matter if you're at an analyst-sponsored event or an industrywide event with multiple sponsors, the companies buying the hors d'oeuvres and beer want to deliver their messages. Simple, right? Let's face it.

Vendors 100

Vendors Lead Scoring Lead Ranking Event Marketing 100

Smashmouth Marketing

MAY 6, 2022

One thing for b2b sales execs to remember though is that an introductory appointment , as long as it's with the right person at the right company, is exactly that, it's an introductory appointment with a sales qualified lead (SQL.) Don't turn on your "all about my product/company" drivel. Listen to them. Now this is just like a date.

Sales Qualified Leads 124

Sales Qualified Leads Gartner Paid Search Agency B2B Sales 124

Smashmouth Marketing

NOVEMBER 28, 2008

Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. I can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from? Probably the simplest form of marketing in the world.

Pricing 100

Pricing Price Paid Search Agency Mobile Marketing 100

Smashmouth Marketing

FEBRUARY 15, 2010

Guest authored by Jill Konrath, who wrote the book Selling to Big Companies , it suggested language for more effective voice messages. Let's analyze the marketing value. Marketers love traffic. Negative blog posts/comments that create controversy also create traffic. into ranting. The former can be valuable, the latter.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Amazon Traffic 100

Smashmouth Marketing

DECEMBER 3, 2008

Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting. It's a great time to introduce your company. Don't let the bean counters get in the way of a good marketing program. Market with Courage! Tags: demand marketing sales. They are thinking about new ideas.

Planning 100

Planning B2B Marketing Budget Programs Cold Calling 100

Smashmouth Marketing

MARCH 19, 2009

If you are here for a two paragraph good marketing tip, you're in the wrong place. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. Instead of thinking about the obvious success of a program, you will start thinking about the value of a lead as it contributes to the company. Ok, fair warning.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

SEPTEMBER 25, 2019

As some of you know, Green Leads also has a research arm where we conduct market research for clients. We used this team to target a pool of 600 companies (200 F1000, 200 $100M-$1B in revenue, 200 $50M-$100M in revenue). 37% IT/Technical, 24% Sales/Marketing, 16% Finance/Operations, 23% Other. 69% Definitely. 26% Somewhat.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

MAY 29, 2009

His insight and knowledge regarding sales and marketing was deep. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. What are you seeing as the top actions sales and marketing execs can do to make this alignment happen and to make it impact their companies?

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

SEPTEMBER 25, 2019

As some of you know, Green Leads also has a research arm where we conduct market research for clients. We used this team to target a pool of 600 companies (200 F1000, 200 $100M-$1B in revenue, 200 $50M-$100M in revenue). 37% IT/Technical, 24% Sales/Marketing, 16% Finance/Operations, 23% Other. 69% Definitely. 26% Somewhat.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

AUGUST 24, 2009

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? The experts balance Inbound Marketing with Outbound Marketing. Tags: poll outbound inbound demand marketing linkedin sales. Don't get caught up in the hype just yet.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

DECEMBER 14, 2008

Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting. It's a great time to introduce your company. Don't let the bean counters get in the way of a good marketing program. Market with Courage! "Why should we do appointment setting during the holiday months?

Planning 100

Planning B2B Marketing Budget Programs Cold Calling 100

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. are changing everything, but the fundamentals of marketing haven't changed.

Gartner 100

Gartner Social Media Social Marketing Planning 100