Remove mail sales

Paul Gillin

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I’ve Been Writing A Lot Lately, Just Not Here

Paul Gillin

report reveals a startling disconnect between B2B companies and their customers that should give every marketer pause to reflect on his or her priorities. The research shows that the themes that B2B companies emphasize in their marketing messages are wildly inconsistent with the factors that B2B buyers care about most.

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Direct Marketing Doesn’t Have to Suck

Paul Gillin

Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). Both turned out to be promotions for companies exhibiting at the conference. Is it any surprise that forecasters expect direct-mail marketing to decline nearly 40% over the next two years? Dump the Junk.

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B2B Blogging Excellence

Paul Gillin

I have the e-mail from that company on my wall next to a sign that asks ‘Is there any value in blogging?’” After replying with a thank you message, Cahill forwards them on to the sales team. He isn’t an engineer, but with more than 20 years at the company, he understands the lingo and is able to write in the customer’s language.

BtoB 50
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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

Nevertheless, some B2B companies have mined gold out of Facebook’s audience, particularly for recruiting young college graduates. This is an under-utilized tool that enables companies to present an HTML page as their default front door. Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft.

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Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

The new design had less cotton pulp and was missing the dry weave liner,” she wrote in an e-mail interview. The company typically logs two complaints for every one million diapers sold, and there was nothing to indicate that Dry Max had moved that needle. Worse was that the child had become afflicted with diaper rash.

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Oracle’s Social Media Policy

Paul Gillin

Employee names and e-mail addresses have been withheld and I’ve removed links to several documents that are available only behind Oracle’s firewall. Don’t use company resources to set-up your own blogging environment, even if you are blogging about matters related to Oracle. Don’t Misuse Oracle Resources.

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How to Calculate Social Marketing ROI

Paul Gillin

They do assume that a company has a rich set of historical data to work with, which is often not the case. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. any company, regardless of the financial impact. Revenue generated by rep. 2,000,000.

ROI 50