Anything Goes Marketing

APRIL 19, 2006

An intersting article in DM News states: "According to Pew Research, more than 50 percent of consumers trust e-mail less and nearly 25 percent use it less. E-mail’s reliability has taken a big hit, too, as 20 percent to 30 percent of legitimate, opt-in e-mail gets caught in the filters intended to prevent abuse.

Google 100

Google CAN-SPAM RSS Opt-in 100

Anything Goes Marketing

SEPTEMBER 20, 2008

To keep it simple, I look at it as a way of keeping your company top of mind to your potential customers or existing customers who are qualified but not yet ready to buy. The concept of lead nurturing is something that is complex for some but very straightforward for others. Great - How do I track ROI for Lead Nurturing?

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

AUGUST 28, 2006

Brian Eisenberg at ClickZ found a great one by a company called Zaaz. It should be up to the company to not the user to sort out where the inquiry should go to. In addition, Zaaz clearly laid out other ways to contact then either by phone or snail mail. Ever see a website that has a million numbers that you should contact?

Lead Generation 100

Lead Generation Contacts Generation Lead 100

Anything Goes Marketing

APRIL 5, 2009

After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. This was an idea I brought up to my own company but it took Ed Henrich to remind me about it.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

NOVEMBER 16, 2008

With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. If anyone from your company or your customers are speaking on behalf of your company ensure that you film them and add them to the resource area of your website. Reuse (and abuse) your whole company.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

DECEMBER 21, 2008

Add a link to your company's Twitter account to all mass email communications. Quick note here: I already assumed that your company created a Twitter account. Link to a form landing page from your company Twitter account. Companies should make each twit count and make the content as interesting as possible.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

OCTOBER 23, 2006

Does your company have an email newsletter? If you do, then you've decided that your company has something to say and is committed to producing high quality content that is valuable to your customers and potential customers. What typically happens to these email newsletters after you hit the "send" button? What is Your Strategy?

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

JANUARY 21, 2009

Companies will waste precious marketing dollars if simple email best practices are not followed. While you can't tell from the grey image above, it's actually two images and they just forgot to add the correct link. I hope that you and Shoppers have learned something from this campaign.

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". I was "surprised" to read that those companies that have a stronger brand recognition generate more leads. Note the heavy sarcasm.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

APRIL 30, 2006

That means your Web banners, POP displays, print ads, TV and radio commercials, and direct mail campaigns to rented lists should be "promotional" in tone. Anne provides examples of companies such as E-LOAN and Intercontinental Hotels not including offers in their newsletters.

Email Marketing 100

Email Marketing Opt-out Paid Search Agency Copywriting 100

Anything Goes Marketing

MAY 3, 2006

Please reply and provide your mailing address and I will send these out to you. Sincerely, Stephanie Changkye Customer Service Representative Shell Canada Limited Here is a company that has got it right in terms of customer support. And i n the interest of customer service, please allow me to send you $20.00

Tagging 100

Tagging Paid Search Agency Contact Marketing Service 100

Anything Goes Marketing

JULY 20, 2007

The content should be easy to follow and the user should be able to quickly decide if this company can help them or if they need to try again. If the company is of interest, it should be fairly easy to request for additional information. There really are different best practices for each of these.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

JANUARY 25, 2007

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. If you're trying to grow your lists and get your name out there, how can your audience get enthused about your company or your product?

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

OCTOBER 12, 2006

Microsites allow companies, especially large ones, to post content that doesn't have the same guidelines and red-tape that the main corporate websites have. It can also be combined with other marketing channels such as paid search and direct mail to name a few for a controlled integrated marketing approach.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

OCTOBER 11, 2006

Are you moving from a B2C company to B2B? If you're new to the world of email marketing then I have a few good resources for you! For a basic overview of some of the differences between B2B and B2C email marketing, check out check out Tricia Robinson's article called " B2B vs. B2C Email Marketing ".

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

MAY 28, 2006

Before you get moving with the design creation, do some informal web/mail surveys and perhaps some informal interviewing. Even people in your company or your clients don't count. Think about what makes your company stand out and why people either buy from you or use your services. However, is that what people really want to see?

Tips 100

Tips SMB Consulting Newsletter 100

Anything Goes Marketing

FEBRUARY 21, 2009

Insert company logo here] Thanks for registering. Insert company logo here] Dear FirstName, Thanks for registering to receive [insert name of resource] from CompanyX. A great way to keep a new subscriber informed about your company is to move them into a nurturing program typically called a " welcome program " for new subscribers.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100