Chris Koch

MARCH 26, 2010

Marketing is the default head of social media management in most companies. That’s why magazines and newspapers have pitch meetings, where writers blurt out their rough ideas and get feedback from others on how to turn those ideas into cogent stories. Companies have strategies and goals. Have regular pitch meetings.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Chris Koch

AUGUST 7, 2009

When I covered CIOs for 13 years at CIO Magazine, I found that it was very difficult to generalize about the profession, beyond a handful of universal problems such as alignment with the business and the complexities and the voracious needs of the IT infrastructure. And that has big implications for marketers. Transformational Leader.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

AUGUST 7, 2009

When I covered CIOs for 13 years at CIO Magazine, I found that it was very difficult to generalize about the profession, beyond a handful of universal problems such as alignment with the business and the complexities and the voracious needs of the IT infrastructure. And that has big implications for marketers. Transformational Leader.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

MAY 21, 2010

That price is personal information, company information, and buying intent. It’s like the difference between someone asking for your e-mail in exchange for a white paper versus them asking for your salutation, your company size, when you are going to buy, your mother’s maiden name and on and on ad nausea. come at a price.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

FEBRUARY 12, 2010

Another prominent Forrester social media analyst, Josh Bernoff, who was a co-author of perhaps the most influential book about social media to date, Groundswell , puts it succinctly in his blog post about the controversy: “If you’re creating content for a content company, that company ought to host your blog.”. Oh wait, I forgot.

Social Media 100

Social Media Forrester Media Transparency 100

Chris Koch

JANUARY 22, 2010

We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. This is what it would cost to place an ad in a magazine vs. the cost of getting the story placement.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. Paul has been a B2B marketer for years for companies like BearingPoint and Avaya and has accomplished quite a bit with social media in those jobs. That was the why of social media.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

OCTOBER 1, 2010

Why should B2B companies try to be thought leaders in their industry? traditional media companies. Marketing has more peer relationships with thought leaders inside the company than PR. What are some examples of B2B companies who are successfully using social media and thought leadership? Companies who aren’t?

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

FEBRUARY 5, 2010

At CIO magazine, I spent years writing about one of those Gartner-coined acronyms: Enterprise Resource Planning (ERP) software. The goal of idea marketing is not simply to raise awareness of the company; it is to help move buyers through the sales funnel and to make a sale. I guess I’m a little bitter, through.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100