Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas. Ask Me Anything.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

Webbiquity

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Oktopost

MARCH 16, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. With the rise of social media and the need for quick video content, B2B companies are now more likely to use video as part of their strategy, thanks to the proven effectiveness of video in engaging and converting leads. Catch all episodes here.

Video Marketing 125

Video Marketing B2B Marketing & Strategy Transparency 125

Navigate the Channel

JANUARY 8, 2024

The continuing significance of micro-moments for digital marketing lies in their potential to shape consumer decisions and foster brand loyalty. Again, this is not breaking news, but sometimes businesses and companies drop the consistency ball because it can be unwieldly and onerous.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

ConvertKit

JULY 3, 2020

How to earn money on YouTube. How to decide how to make money on YouTube. How to make money on YouTube? Want to connect with (and earn from) your YouTube following outside the platform? Making money on YouTube doesn’t happen by amassing a large following and relying on YouTube to pay you for views.

Youtube 67

Youtube Merchandising Ad Exchange Blogger 67

Biznology

NOVEMBER 21, 2012

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Given the importance of customer retention in B2B, business marketers have a long history of investing in loyalty drivers.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Use of Artificial Intelligence Artificial intelligence (AI) and machine learning (ML) have transformed B2B eCommerce marketing, enabling companies to deliver a more tailored experience to their clients.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

AUGUST 12, 2020

You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. For instance, for our fictional nail polish company, the tween customers might start with short YouTube makeover videos. Don’t stop there.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

Martech

JANUARY 10, 2023

They’ll be looking at how they can use these technologies to enhance loyalties and more secure rewards currencies.”. This “return to marketing basics” means that marketers will stick with long-running loyalty and data strategies that can be enhanced with the new technology. NFTs in loyalty programs.

Paid Search Agency 101

Paid Search Agency Planning Loyalty Gartner 101

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. Ultimately, each B2B company will have different processes in place, and you can experiment with different approaches to find the optimal strategy for your company.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

APRIL 6, 2021

You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. Delivering content for customers at every stage of the journey will help you build brand loyalty and advocates (AKA hit a homerun). The Power of Customer Retention Marketing.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

DivvyHQ

OCTOBER 23, 2018

In episode two, we welcomed Andrew Davis, who gave us the lowdown on “The Loyalty Loop” and how content teams can activate this simple idea to keep customers coming back, while fending off advances from the competition. Learning the Loyalty Loop. Four Steps of the Loyalty Loop.

Loyalty 51

Loyalty Peer-to-peer Webinar Metrics Content 51

Hubspot

FEBRUARY 11, 2018

Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable story. The 10 Most Watched YouTube Ads of 2017.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Youtube Ad Agencies 78

SmartBrief - Marketing

JULY 11, 2023

So how does one remain genuine online while also staying true to the company message? With platforms like Facebook, Instagram, TikTok, YouTube, Pinterest, Snapchat, Twitter and many more popping up each week, it’s easier than ever for companies to reach their target audiences and increase their visibility.

Social Media 52

Social Media Social Marketing Media Loyalty 52

Oktopost

FEBRUARY 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads and so much more!! CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Catch all episodes here. Episode Summary.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

ClearVoice

JULY 15, 2022

Growing up in a world of airline miles, vouchers, and punch cards, boomers are also known for their brand loyalty. They’re far less likely to pick a different brand once they find a reliable company that rewards loyalty with discounts, freebies, and other benefits. Promote videos on YouTube. Furthermore, boomers are 1.3

Planning 118

Planning Content Marketing & Strategy Youtube 118

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. You create loyalty from the start Once you attract new customers, the next step is to increase retention and loyalty. Her YouTube channel and newsletter provide tips on how to use the tool.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Outgrow

APRIL 24, 2020

Why You Need Marketing Software in Your Company. Being equipped with the right marketing tools in your armory can help you not only stand above your competition but also retain customer loyalty – something that’s hard to come by nowadays. And all the while boosting the productivity and performance of your company.

Budget Programs 52

Budget Programs Software Paid Search Agency Companies 52

Oktopost

APRIL 25, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. When you first join a company, you always want to make a profound impact. You can find Olivia and her guests on Apple Podcasts , Spotify , and YouTube. Episode Summary. Check out their recently rebranded Instagram channel here.

Marketing & Strategy 118

Marketing & Strategy Work Management Demand Generation Agencies Top of Funnel 118

Martech

OCTOBER 13, 2023

Other adtech companies like Beeyond Media are introducing programmatic DOOH products to improve targeting and reduce waste in the U.S. Dig deeper: How Georgia-Pacific connects with customers on retail media networks McDonald’s has built a great store of first-party data through their loyalty program. and throughout the Americas.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 120

Martech

FEBRUARY 6, 2024

I’m seeing more ‘pre-game’ buzz, which includes teasers and trailers primarily on TikTok, Instagram and YouTube shorts,” La Vecchia said. Announced Super Bowl LVIII advertisers spent 55% less on X/Twitter in 2023 than they did in 2022, according to ad intelligence company MediaRadar. Many of the services provide a free trial.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 111

Marketing Insider Group

AUGUST 11, 2023

Talent Acquisition: It’s also a channel to showcase company culture and values, attracting potential employees. YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience.

Social Networks 181

Social Networks Business Work Management Social Media 181

Marketing Insider Group

APRIL 28, 2020

Investing in content marketing now can win the loyalty of an audience who will become customers later. And more importantly, will they remember how your company acted during this time? Whatever good deeds your company or your employees are taking part in during this difficult time, make sure that everyone knows about them.

Work Management 348

Work Management Marketing Management Paid Search Agency Content 348

Sprout Social

SEPTEMBER 21, 2022

Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. ThredUp also assists sellers with cleaning out their closets on consignment and shipping pre-loved products to the company. YouTube shopping. Marketplace shopping apps.

Best Practices 126

Best Practices Amazon Youtube Ad Exchange 126

Spiralytics

APRIL 23, 2023

If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023. One study found that 98% of companies plan on investing in AI tools this year to save money, reduce time spent on content creation, and employ fewer members in content teams. Take Starbucks as an example.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Marketing Insider Group

NOVEMBER 3, 2020

I see companies making this mistake time and time again. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. This builds customer loyalty. Today’s customers want to build a connection with the brands they shop with. Source: [link].

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Customer Experience Matrix

OCTOBER 14, 2019

Other types of video, available through YouTube, Instagram, TikTok, Snapchat, Twitch, and much else, are delivering new mass. But there is one way that CDPs can directly support acquisition programs: by making it easier for companies to share first party data with each other, creating what is usually called second party data.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

sagefrog

FEBRUARY 7, 2024

of overall company revenue. [1] Therefore, companies are integrating advanced automation tools into platforms like social media to increase efficiency and decrease spending. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Scoop.it

DECEMBER 28, 2023

And that’s crucial, considering that brand trust lifts conversion rates by 59% and customer loyalty by 67%. However, there’s one commonly overlooked way content can influence conversions — inspiring customer loyalty and improving customer lifetime value. Investing in loyalty pays off.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Take it from AllBirds, a company that’s valued at over $4 billion today.

Social Media 126

Social Media Social Marketing Examples Planning 126

SmartBug Media

DECEMBER 14, 2022

Cultivate brand loyalty with relevant, on-brand messaging that’s true to your vision as you follow along and track results in real time. Over the course of a year, her company received 51 percent of its revenue from email. Just because you do email marketing doesn’t mean you reap the potential benefits. Grow e-commerce sales.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Stevens & Tate

NOVEMBER 4, 2022

They have a foot in both camps and are just as at home with print media, as they are with blogs, Facebook and YouTube. They are also extremely brand loyal, once they find a brand that is worthy of that loyalty. They need to feel valued and respected by your company and your brand. Why is Generation X Important? Sure we do!

Generation 95

Generation Brand Identity Branding Ethics 95

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. This allows companies to create and deploy more personalized advertising campaigns. Brands like Google leverage this personalization to showcase ads across various websites, apps, and platforms like YouTube. The result?

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Martech

APRIL 10, 2024

He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software.

CRM 90

CRM Work Management Marketing Management Marketing Automation Services 90

Marketing Insider Group

MARCH 1, 2021

Today’s businesses and consumers expect more from the companies they deal with than slick TV commercials. Create problem-solving content: Building loyalty through content that helps your prospects and current customers solve common problems casts you in the role of the wise helper – like a virtual Yoda. I tend to agree.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

We found that currently 73% of customers expect companies to understand their unique needs and expectations. Digital engagement is how your company interacts with potential and current customers across digital channels. How can you increase digital engagement? This demand for personalization will only continue to grow.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Webbiquity

JANUARY 20, 2021

In addition to the data a business uses directly, companies are also responsible for their marketing/analytical tools. These include improved user experience, more efficient ad targeting, enhanced brand loyalty , and importantly, higher conversion rates. falls under these privacy regulations. And not just that.

Privacy 266

Privacy Personalization Planning Marketing Management 266