Chris Koch

SEPTEMBER 9, 2011

Consultant Fred Reichheld didn’t invent the concept of customer loyalty, but by identifying the marker for it, he changed how many companies approach managing customer loyalty. They identify a current trend, say a regulatory change, and offer perspective on what the trend means and how companies should react.

Thought Leadership 100

Thought Leadership Peer-to-peer Loyalty Case Study 100

Chris Koch

SEPTEMBER 9, 2011

Consultant Fred Reichheld didn’t invent the concept of customer loyalty, but by identifying the marker for it, he changed how many companies approach managing customer loyalty. They identify a current trend, say a regulatory change, and offer perspective on what the trend means and how companies should react.

Thought Leadership 100

Thought Leadership Peer-to-peer Loyalty Case Study 100

Chris Koch

SEPTEMBER 24, 2014

That’s why it’s important for companies to provide an extra boost on the purpose and meaning fronts. Companies Must Make Room for Helping. All other things being equal, why wouldn’t I now feel more loyalty to SAP? Obviously, there’s a lesson for companies here. I’ve never had an employer offer such programs.

Peer-to-peer 100

Peer-to-peer Work Management Marketing Management Loyalty 100

Chris Koch

FEBRUARY 11, 2011

Most companies do not yet have closed-loop lead management processes supported by systems, for example. We need to use analytics to quantify and manage how fast we move prospects through the buying process and to increase loyalty and trust after they’ve bought from us. B2C companies have these “wonks” today.

Analytics 100

Analytics Paid Search Agency Marketing Management Loyalty 100

Chris Koch

NOVEMBER 7, 2012

The guy who manages the platform at Forbes, Lewis Dvorkin, (if he also created the platform he’s a freakin’ genius) recently wrote about its power to disrupt traditional journalism , citing my new employer, SAP, as one of the companies that sometimes get more hits for the stuff it posts than Forbes’ own journalism. My Current Project.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

Chris Koch

MARCH 5, 2010

One company’s mobile application is tied to a wiki-based sales enablement website that lets salespeople generate actions and updates and get updated information from the road. Creating a mobile application that leads to static content on a website isn’t going to build much interest or loyalty because there’s no real urgency to connect.

Wiki 100

Wiki Urgency Marketing Mobile Marketing Content 100

Chris Koch

APRIL 3, 2014

Loyalty programs. A family receptionist would greet them and offer a surprise like a seat upgrade, a free gift, or a chance to meet a player,” says Mark Bradley, founder of The Fan Experience Company , a consultancy that worked with the club. billion page views last season – an all-time record for the site.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100