Customer Experience Matrix
FEBRUARY 6, 2014
The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. Can they succeed where Genius and LoopFuse did not? freemium marketing automation marketing software small business marketing software'
Customer Experience Matrix
JUNE 30, 2010
Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
JULY 8, 2009
Vendors showing significant growth ( highlighted in green ) are mostly new entrants with below-average prices: Pardot , OfficeAutoPilot and LoopFuse. The only important exception is LoopFuse , which I have deferred at the company's request. Silverpop's figures may also be inflated by its consumer email production business.
Customer Experience Matrix
AUGUST 12, 2010
On Monday, Genius.com announced “the first free, instant-on demand generation solution”, a description carefully crafted to distinguish their offering from the free version announced by LoopFuse in June. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.
Customer Experience Matrix
JANUARY 11, 2011
Given that these are fast-growing companies and the employee counts were based on figures for September or later, the average headcount through the course of the year was lower, meaning the revenue per full-time-equivalent employee would be higher – probably not so far from my $200,000 figure.
Customer Experience Matrix
DECEMBER 13, 2011
For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. Act-On Software recently reported that 40% of marketers are dissatisfied with their campaign management program. It's applied by Marketo , Pardot , Act-On Software , Genius , Net-Results , and many others.
Customer Experience Matrix
JANUARY 22, 2013
TechCrunch reported rumors that the company paid $25-$30 million for GroSocial alone, but that seems high to me.) The company has alternated between charging an implementation fee and not charging for it – and determined that a paid fee, and the more extensive hand-holding this permits, is more effective at building a long-term business.
Expert insights. Personalized for you.
120 
Let's personalize your content