Customer Experience Matrix

AUGUST 12, 2010

On Monday, Genius.com announced “the first free, instant-on demand generation solution”, a description carefully crafted to distinguish their offering from the free version announced by LoopFuse in June. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

JANUARY 11, 2011

Given that these are fast-growing companies and the employee counts were based on figures for September or later, the average headcount through the course of the year was lower, meaning the revenue per full-time-equivalent employee would be higher – probably not so far from my $200,000 figure.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation ActiveConversion 120

Customer Experience Matrix

DECEMBER 13, 2011

For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. Although I’ve associated specific vendors with each strategy, the reality is that most companies apply a mix of several. This violates the classic strategy rule to select one clear goal and focus all resources on reaching it.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

DECEMBER 8, 2011

Social media monitoring: watching social media for mentions of the company or other topics and responding when appropriate. The features fell into four broad categories: • Basic posting and sharing: the most common features and the simplest level of social media marketing.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

MARCH 4, 2011

The company’s press release puts the key claim succinctly: “ The Act-On Integrated Marketing Platform disrupts the conventional wisdom that companies need marketing automation solutions that are expensive, complex, and require significant services engagements to get them up and running.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Loopfuse 120

NuSpark Consulting

DECEMBER 18, 2011

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. Here’s an example of Loopfuse Marketing Automation.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Customer Experience Matrix

DECEMBER 29, 2009

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. Leads enter LoopFuse lead flows when they join the associated recipient list. The system stores one score per lead.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* million vs. 39.6 million).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 27, 2010

This is a combination of company size, client base, and financial resources. In the interest of simplicity, my three charts will address marketers at small, medium and big companies. In practice, we all know that some small companies are very sophisticated marketers and some big companies are not.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. add social media data to prospect profiles.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JUNE 19, 2015

The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. Or perhaps people felt that the real barriers to adoption were lack of time and skills, so even a free product would not unlock a large new segment of customers. See this post for more on that.)

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

APRIL 28, 2009

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. There was actually another dated 6/01/2208, which I treated as 2008.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 18, 2009

- Entrepreneurs: these products are aimed at companies where the owner does their own marketing, or perhaps one employee who does marketing along with other functions. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

NOVEMBER 17, 2010

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest enhancements, which it somewhat grandiosely labels as making it “ the First and Only Marketing Automation Solution with Inbound Marketing ”. All of these are valuable reports.

Loopfuse 120

Loopfuse Traffic Work Management Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 4, 2009

Treehouse Interactive : another company I spoke with recently, and another one I’m not writing about yet because they showed me some features that won’t be released for a while (early March). The company has a low profile but has been selling its demand generation product for nearly ten years. Click read my March 18 review.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

NOVEMBER 19, 2008

My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. The tentative list is Unica , Aprimo , Alterian , and Neolane. But I’ve also been approached by some of the other demand generation specialists.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Hubspot

MARCH 13, 2012

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Middle of the Funnel Content: content suitable for leads when they know who you are, are familiar with your company, and are interested in learning more.

Top of Funnel 28

Top of Funnel Marketing Automation Services Marketing Automation Features 28

Customer Experience Matrix

AUGUST 2, 2011

In fact, the risk is so low that Act-On has actually reduced its free trial period from 30 days to 14 days and eschewed the freemium offers used by competitors Genius and LoopFuse. For what it’s worth, Genius and LoopFuse seem satisfied with their freemium results.

Act-On 120

Act-On Enterprise Management Work Management Marketing Automation Services 120

Hubspot

MARCH 14, 2012

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ?

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

JANUARY 12, 2010

3) It’s all about the buyer now, so why are you still writing about “my company this, my company that&# ? (4) Matthew Quinlan , VP Field Operations, Loopfuse. I could not agree more with these predictions. (1) Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Maria Pergolino , Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

JANUARY 4, 2011

Loopfuse , June 30, 2010. Why Companies Need to F-R-E-E Their Case Studies - Stories that Sell , November 11, 2010. Social CRM - How some companies are using it. Get the Inside Scoop on Your Prospects - Selling to Big Companies , October 7, 2010. What’s a Facebook fan worth? Biznology , June 30, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. He’s right.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40