Martech

APRIL 28, 2023

Browser plugins like MozBar and Keyword Research have also come a long way and continue to add value to B2B marketers. Generative AI models can find low-volume or long-tail keywords that make it easier to rank content. Companies must always prioritize content to thrive in the highly competitive digital landscape.

Marketing AI 124

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 124

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Twelve companies were used by at least 1% of respondents. The ESP industry’s long tail. e-Relationship. ActiveCampaign : 1.5%. Act-On : 1%.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Adobe Experience Cloud Blog

MAY 22, 2017

In these stages, customers are just beginning to implement products, learning how to use them, and continuing to build a relationship with the brand. Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase. They may also be considering additional purchases. Using SEO to Increase Adoption and Retention.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Martech

SEPTEMBER 6, 2022

Another vital tool is to take another pass at your CRM segmentation, focusing on audiences that yield long-term value rather than short-term profit. Also, look at trusted third-party data companies that offer CRM enrichment services to help you learn more about your customer base.

Privacy 111

Privacy Advertisements Advertising Tips 111

Webbiquity

MARCH 31, 2022

Whatever it is, make sure that your B2B marketing strategies are centered around explaining how and why your company provides more value than any other option. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. 5 ways to strengthen the CMO-CFO relationship Before you can successfully advocate for the value of social to your CFO, you need a solid working relationship.

Allocation 94

Allocation Peer-to-peer Marketing Budget Work Management 94

ClearVoice

MARCH 9, 2023

This strategy then changed to the use of short- and long-tail keywords. The B2B content marketing strategy checklist Unlike the B2C scenario, your business-to-business strategy is less about transactions and more about relationships. The decision-makers need solutions to benefit their companies instead of themselves.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

ClearVoice

SEPTEMBER 22, 2023

Pioneering tech and software companies experience cutthroat competition. The emergence of SaaS companies in the marketplace, offering never-before-heard features and services, has become a common occurrence. Using natural language processing and integrate AI chatbots into your Customer Relationship Management (CRM) system.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Navigate the Channel

NOVEMBER 21, 2023

Whether it’s a product demonstration, customer testimonial, or a behind-the-scenes glimpse into the company culture, videos forge a deeper connection that goes beyond text or static images. They can evoke emotions, share values, and create memorable experiences that resonate with viewers long after they’ve watched the video.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Marketing Insider Group

NOVEMBER 7, 2022

You can spend the rest of your budget next year on testing new promotion channels of campaigns focused on your company priorities. It allows you to deliver value to the company right from the start, and it allows you to change and optimize as you go. Engage: Are you building a relationship with these new folks.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Content Marketing Institute

OCTOBER 16, 2018

Instead, you’ll get the right traffic, or what I call the keyword sweet spot: Find keyword sweet spot, where it’s relevant to business & it’s long-tail, low competition. Long-tail, low competition. As it says on its home page, “find long tail keywords with low SEO difficulty.”.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

chiefmartech

MAY 12, 2020

A bunch of companies emailed me to complain they weren’t included. I’ve drawn it as a long tail. The Relationships Between Platforms and Apps Explain Everything. Relationships between app platforms and most of the specialist apps in their ecosystem are usually complementary and mutually beneficial.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

SalesIntel

AUGUST 14, 2023

While the “earn before you buy” approach may take time, it is a necessary step for long-term success. Nurturing leads and building relationships can increase customer loyalty and word-of-mouth referrals, which are invaluable in the B2B world.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Ledger Bennett

MARCH 25, 2020

Several companies argue that they do support user privacy, but that third party cookies help them with tracking and analytics – an integral part of their targeting and retargeting campaigns. What does the removal of third party cookies mean for your B2B company? What Can B2B Companies Do To Adapt? Here’s why.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

ClearVoice

AUGUST 7, 2023

All of which deepen their relationship with your brand. ” So you create a TOFU long-form piece about that topic. And despite being a challenge, a comprehensive long-form content strategy will increase your chances of ranking and make the effort worthwhile. For our purposes, we’ll focus on “kitchen appliances.”

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Content Marketing Institute

OCTOBER 30, 2018

The organized structure of pillar-and-cluster content proves to Google a semantic relationship between each page (catering to its latent-semantic-indexing algorithm ) and encourages each topic in your cluster to be pushed further up the search engine ranks. Usually extremely long-form (3,000-plus words). Enter keyword research.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

ClickZ

OCTOBER 20, 2020

30-second summary: Automation can assist in marketing tactics, eliminating the need to carry out repetitive marketing duties that detract from more important endeavors such as capturing leads and nurturing client relationships. Investing in Client Relationship Management (CRM) software is a game changer for your business.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

Hubspot

JANUARY 29, 2024

Conduct some research to get a sense of who your prospect is, their role at their company, what their business does, and what their organization is up to. You want to approach sales engagements with assertiveness and gumption — and that generally means not tucking your tail and retreating at the first sign of friction.

Blast Campaigns 54

Blast Campaigns Impressions Custom Publishing Software 54

A Better Jones

MAY 2, 2019

Gone are the days when companies had a preferred channel and method for reaching customers. Engaging customers in the future will require a multichannel sales strategy powered by smart digital investments, which caters to the different needs of first-time and repeat customers,” reports a recent McKinsey & Company article.

Marketing AI 75

Marketing AI Long Tail Marketing Planning Peer-to-peer 75

Scoop.it

NOVEMBER 2, 2023

As a result, companies can respond swiftly to evolving customer behaviors, minimize lead times, and maintain a competitive edge in the dynamic digital market landscape. Whereas, if you are targeting a long-tail keyword audience, investing in content marketing to boost your company’s SEO can be a great way to reach them organically.

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

SmartBug Media

AUGUST 24, 2022

It's a win-win for you as the consumer and for the company. You got the help you were searching for, and the company got a new lead. So, when it comes time to fork over your money, which company helped you? Which company are you more likely to trust to sell you your new refrigerator? ?? A Solid Keyword Strategy.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Buffer

DECEMBER 14, 2022

Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. Getting inspiration from others is never a bad thing, as long as you aren’t copying them and your ideas remain original.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

TrustRadius Marketing

APRIL 1, 2021

You need to make sure your company has the best chance at being a search result for these voice search queries. For example, it can be fantastic in the generation of targeted long-tail keywords. Avoid burying this information deep in long paragraphs. Using long-tail keywords like “where is my business located?”

SEO 52

SEO Long Tail Marketing Work Management Marketing Management 52

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. Prioritizing blogging gave companies 13X the ROI compared with companies that did not prioritize their blogs. Blogs and podcasts are both powerhouse marketing tools.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Content Standard

SEPTEMBER 7, 2018

Even if your company’s share of voice search traffic remains relatively low, you should expect voice search to become a more prominent traffic and conversion driver in the near future. But what happens when the nature of your relationship with that audience changes? Lost Love for Brand Loyalty.

Loyalty 68

Loyalty Long Tail Marketing Brand Identity Branding 68

EveryoneSocial

FEBRUARY 26, 2019

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. But, if you’d like some more context to how B2B content is valuable to your company, you’ll want to read the below. What does our company solve for them? Your content ROI will suffer in the long-run.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Martech Advisor

DECEMBER 17, 2019

From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. However, D2C companies are famous for being on the cutting edge of marketing.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Biznology

APRIL 8, 2014

It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. How to Engage Bloggers Down the Long Tail from Chris Abraham. It’s free and online so register !

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. How to Engage Bloggers Down the Long Tail from Chris Abraham. It’s free and online so register !

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

BenchmarkONE

APRIL 16, 2020

Details: Billy’s been with the same company for ten years. A homepage that explains what your company is and does, and has a clear call-to-action. Engaging with your audience is key to building relationships. Create Long-Form Content. Here’s an example of a buyer persona: Name: Billy Buyer.

Inbound Marketing 99

Inbound Marketing Top of Funnel Planning Buyer Personas 99

Stevens & Tate

FEBRUARY 20, 2020

Reputation and credibility are advantages of public relations , which help to shape the image of your company. They’re able to help maintain relationships with reporters and writers who routinely cover news about the company, product category, and industry. If you receive ongoing coverage, your company will gain brand awareness.

Public Relations 65

Public Relations Marketing Strategy Marketing & Strategy Paid Search Agency 65

Martech Advisor

MARCH 3, 2020

But there’s also a tremendous amount of filler content too—unrecognized, long-tail content that would go completely unnoticed if not surfaced by Netflix’s algorithm. With Netflix and other services like it, the customer’s relationship isn’t based on the power of the underlying brand.

Brand Identity 72

Brand Identity Branding Curation Long Tail Marketing 72

Biznology

JULY 5, 2016

Skinny and Company coconut oil is the best product in the market, bar none. This relationship needs to be win-win-win, and if, at any point, the experience either becomes stressful or, worse–boring–that balance could be compromised. The Skinny & Co. Dan and I are very excited about the rest of the week.

Outreach 140

Outreach Blogger Media Advertorials 140

Smarte

SEPTEMBER 9, 2021

Salesforce reported that an average company spends US$24,000 per person to improve productivity. . Today, practically all companies are struggling with sales productivity. Do these companies also tend to buy products like yours and why? Sales strategies to drive your sales efficiency. And, how to pursue them more efficiently?

Sales Qualified Leads 40

Sales Qualified Leads Long Tail Marketing Enterprise Management Sales Cycle 40

Moz

FEBRUARY 10, 2020

Note: Looking back on this, I wish we had focused on longer tail keywords when testing out this strategy. It's possible we could have refined our process faster focusing on long tail keywords instead of the large head terms. This may change how valuable featured snippets are to companies and the amount of clicks a listing gets.

Case Study 67

Case Study Case Studies Features Studies 67

Rev

NOVEMBER 15, 2018

Alignment with sales is not the most important priority in marketing, but it’s very difficult for marketing to reach its full potential without a good working relationship with sales. In too many companies, B2B marketing is a junior partner, often not getting a seat at the executive table. Who wouldn’t want to win the love of sales?

Top of Funnel 113

Top of Funnel Advertising Agencies Paid Search Agency B2B Sales 113