Biznology

JULY 5, 2016

Skinny and Company coconut oil is the best product in the market, bar none. The real reason why, however, is that this campaign is a hybrid A-list and long-tail campaign. The Skinny & Co. team is exceptionally generous with their product when it comes to influentials. Dan and I are very excited about the rest of the week.

Outreach 140

Outreach Blogger Media Advertorials 140

Biznology

JUNE 22, 2015

Plus, advanced testing capabilities were out of financial reach for most companies. pulls their data from Google’s autocomplete — so what you’re viewing are often tasty, long-tail keyphrases. This long-tail data, some argue, isn’t as easily accessible in Google’s Keyword Planner.

Cost 80

Cost Tools Long Tail Marketing Broadcasting 80

Biznology

JULY 17, 2018

While it’s not quite a work slowdown, influencers put in the sort of energy and time commensurate to how much you value their time, influence, and the amount of work they’ve invested in becoming successful as a creator and online celebrity, no matter how long tail or niche. Kristen Says: Pay Your Influencers, Dammit!

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Biznology

FEBRUARY 24, 2014

Keywords that drive traffic for your brand may also keywords for big brands that are always going to have a higher rank than most companies. This refers to “long-tail” vs. “short tail” keywords. It’s designed so you and your company learn the skills and see the ROI of SEO.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. In fact, companies and their agencies are falling all over themselves to appeal to these powerful few.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

SEPTEMBER 23, 2014

Long Tail Blogger Outreach. My portion of the campaign was online influencer marketing, including reaching out to 100 A-list runners, a task I shared with fellow outreach marketing rock star, Sally Falkow of Meritus Media , as well as “everyone else,” which I call long tail blogger outreach.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

JANUARY 24, 2017

Things like calculators, free tax software (for tax season), and other financial apps tend to be ways financial services companies get through the noise to reach people who are online, be they service provider or consumer. Outside of influencer marketing , offering free branded tools really works.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

Biznology

DECEMBER 19, 2011

For example, let’s take a look at how the company website FAQ page can be turned into something much more. Many businesses have one long list of questions and answers on one FAQ page, but none of the answers are very deep. An FAQ page is a great place to target some long tail keywords that can result in increased traffic.

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

Biznology

DECEMBER 19, 2011

For example, let’s take a look at how the company website FAQ page can be turned into something much more. Many businesses have one long list of questions and answers on one FAQ page, but none of the answers are very deep. An FAQ page is a great place to target some long tail keywords that can result in increased traffic.

SEO 80

SEO FAQ Long Tail Marketing Wikipedia 80

Biznology

JULY 26, 2013

Today’s companies have shifted their focus to the customer experience and customer relationships. In many cases, such as with fast food chains, companies organized around the mass-production model of business find they must make significant changes to win back customers lost due to unsatisfactory experiences.

Marketing Management 80

Marketing Management Service Business Paid Search Agency 80

Biznology

JANUARY 10, 2012

Long-tail blogger outreach is like long-tail Google AdWords advertising. In the same way that Google AdWords rewards its clients for trying harder and digging deeper into the “long tail” in order to find new, under-served, markets, the blogosphere also rewards specialization and laser-targeting.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

APRIL 26, 2016

Follow Linkedin Company Page. So many worthwhile organization and companies have very many followers. For the longer tail, I only reach out to people who have emails. Share Photo on Linkedin. Share on Google plus. Share on Facebook. Share and comment on blog post. Like Facebook Page. Review Facebook Page. Like Facebook Post.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

OCTOBER 14, 2013

Google says this has been done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity. The keyword tool measures up to six months of historical data and is ideal for long tail keyword research, since the data is based completely off of organic information and not paid data.

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Biznology

APRIL 22, 2014

If you’ve been blogging for a long time, your life has probably changed a number of times. When I left my company, Abraham Harrison, they became AH Global, maintained control of the domain, abrahamharrison.com, while I maintained control of both blogs. You’ve developed a history that has been, until now, etched in stone.

Long Tail Marketing 80

Long Tail Marketing Domain Keywords Outreach 80

Biznology

JULY 9, 2014

Think of this as your chance to create and sell the vision of where you want the company to be a year from now. In your proposal you’ll want to highlight the advantages of user-generated content as part of a scalable long-tail SEO strategy.

Enterprise Management 80

Enterprise Management Buy SEO Marketing & Strategy 80

Biznology

JANUARY 17, 2012

Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Online, you’re surrounded by equal or greater beauties.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

OCTOBER 18, 2013

Many travel companies often rely on automation (as opposed to increasingly large teams), to ensure coverage for all the possible long-tail searches consumers use when looking for their next vacation, leading to these kinds of terrible ads Vic rightly points out.

Paid Search Agency 80

Paid Search Agency Search Marketing Work Management Marketing Management 80

Biznology

FEBRUARY 8, 2013

Seven years later, very few companies, if any, have experienced sustained success using that wiki-based knowledge management strategy. The concept of a long tail is very relevant there. Most corporate wiki sites have only one or two authors, and the vast majority of content created back then is now stale.

Enterprise Management 80

Enterprise Management Wikipedia Wiki Work Management 80

Biznology

OCTOBER 2, 2012

Your corporate bio, what you do, your products and services were probably written back either when your company opened, when you ported your brochures to the web, or the last time you did a major revision. You’ve probably never updated your CV, just added your latest jobs and clients to the top. Like I said, probably years ago.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

JANUARY 29, 2013

This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Be the catalyst of your natural social media success. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

APRIL 15, 2014

LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. Don’t name it after your company, don’t use your pledge name from college, and don’t use the handle you used back in the AOL days — unless it’s what you use everywhere else. Are you sure? Make it a real name.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

OCTOBER 21, 2014

In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers. It allows people to connect to people and not just brands or companies. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

MAY 6, 2014

If they’re from Atlanta, they’re required to follow The Coca-Cola Company on Twitter, Facebook, and Google+ — but will they engage? It took me a while to register the importance of my long tail blogger outreaches. Will they participate in a real way through sharing and commenting?

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

APRIL 15, 2022

In the end, “employees want to be treated as whole individuals…and to feel deeply connected to their company.” “Companies have drastically changed the way they work, but hybrid and remote work aren’t the end of the story. ” Fast Company: How to suss out company culture during a job interview.

Rules 104

Rules Dwell Lead Ranking Work Management 104

Biznology

AUGUST 5, 2013

Strategizing on how to take advantage of the Nexus should be a top priority for companies around the world.” For example, Chris Anderson’s books “The Long Tail” and “Free” are often criticized as being badly timed or plainly wrong.

Web 2.0 80

Web 2.0 Long Tail Marketing Internet Marketing Wikipedia 80

Biznology

NOVEMBER 1, 2011

Most of the very early adopters that did not read the explicit terms of service ( ToS ) statement took the opportunity to not only create a G+ account for themselves but also set up Google Plus profiles for their brands and companies as well. Google+ was deployed too soon to really be able to invest in down the long-tail.

Google 80

Google Twitter Work Management Facebook 80

Biznology

SEPTEMBER 10, 2013

Read more… Target Twitter followers using a theory of everyone — I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. For real effect. Simply put, blogger outreach is scary.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

OCTOBER 25, 2016

As you may know, over time, we developed general message model strategies that are committed to honor and appreciate the oft-ignored long-tail micro-influencers. Even ten years later, even in a much more competitive influencer marketing market, we’re still rocking it with companies like Kimberly-Clark and Skinny Coconut Oil.

Long Tail Marketing 80

Long Tail Marketing Blogger Work Management CAN-SPAM 80

Biznology

AUGUST 2, 2016

While we worked even harder on these clients than we even did on home-runs like Mizuno Running , Kimberly-Clark Healthcare , and Skinny and Company , we couldn’t make anything happen. We spent almost an hour comparing notes on much heart we put into campaigns that would never work because they couldn’t.

Work Management 80

Work Management Marketing Management Youtube Advertising Agencies 80

Biznology

AUGUST 30, 2011

Too many colleagues, organizations, and companies are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential, the most popular, and the most celebrated. However, this is the Internet, this is the long-tail! Image via CrunchBase. Happens in DC all the time.

Twitter 80

Twitter Demand Peer-to-peer Long Tail Marketing 80

Biznology

JUNE 26, 2012

Well, most of the true A-list bloggers do not put such a mercenary barrier between companies, organizations, and brands–which is how they became A-list bloggers–by being likeable, accessible, having character, being popular, and having integrity. This is a pity. Why is this a pity?

Blogger 80

Blogger Outreach PR Media 80

Biznology

JULY 3, 2012

The mistake of belittling bloggers and hoping they’ll jump at any opportunity to interview someone from your company or give away a small gift to their audience is rampant, and it occurs even within successful PR firms that were launched after the “social era” had already begun. That you’ve been selected by X or Y company?

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Biznology

MAY 3, 2013

She knows how long she is available in search for what words, what her click through rates are, her abandonment rates and her conversion rates. It also features a healthy dose of existing customers, who might want to broaden their relationship with your company. Giving proper attribution for these clicks is trickier yet.

Digital Marketing Funnels 80

Digital Marketing Funnels Marketing Funnels Top of Funnel Paid Search Agency 80

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. When it comes to even receiving cheap swag or tchotchkes you’ll need to have blogged well and long enough to be a known entity with a passable reputation and Klout score.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

JUNE 25, 2012

long-trail keywords, and such. They chose to continue to ignore the still-valid sales obtained from these long-tail keywords, as if they didn’t believe that customers were in fact searching for their product or service through so many different keywords. And of course, this was never doubted by anyone.

Keywords 80

Keywords Paid Search Agency Purchase Intent Conversion Rate 80

Biznology

FEBRUARY 19, 2013

In fact, my dentist knows how much I gnash my teeth so he sold me a guard long ago. Top Toronto SEO Company Numero Uno Web Solutions Announces Its Top Ways to Avoid the Most Common Social Media Marketing Mistakes (prweb.com). A little bit of hazing to see if you can take a punch or if you ’re just going to log-off immédiatement!

Planning 80

Planning Work Management Advertising Agencies Marketing Management 80

Biznology

MAY 17, 2016

You should do exactly the same thing with everyone in your company, too — and you don’t have to attend J-School at Berkeley to make it happen. What you need to do is to extend your long tail to include the words, phrases, and context that your experts use amongst themselves. How long have you been here?

Best Practices 149

Best Practices Content Youtube Verticals 149