Brandpoint

MARCH 13, 2023

What’s the value of SEO for manufacturing companies? If the decision makers at your company don’t see the value of investing time and resources in SEO tools and strategy, your enterprise will be kept in the dark. Dig deeper with long-tail keywords Now it’s time to get into the minds of your customers.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Biznology

APRIL 8, 2014

GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham. It’s free and online so register !

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham. It’s free and online so register !

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Get MarTech! In your inbox.

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Marketing Insider Group

JANUARY 2, 2024

“Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. It’s up to the SEO strategist or marketing professionals heading up the SEO efforts for each company to make sure they’ve done adequate research before proceeding.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

KEO Marketing

OCTOBER 23, 2015

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords.

Long Tail Marketing 48

Long Tail Marketing Keywords SEO Sales Qualified Leads 48

Top Rank Marketing

MARCH 25, 2024

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. Gaining visibility and familiarity with those who aren’t ready to make a purchase, but will be in the future, holds the key to sustainable long-term growth.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Buzz Marketing for Technology

SEPTEMBER 15, 2008

ex Teeth Whitening Union Square NY) Yodle growth has been outstanding (around 700% year over year) which should come as no surprise since their customers are long tail and so are the keywords they buy for them.

Long Tail Marketing 100

Long Tail Marketing Marketing Management Doubleclick Marketing Automation Services 100

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

SmartBug Media

AUGUST 12, 2020

What should you do to optimize your company for SEO? Having a secure website also sends the right message to your user: Your company cares about security and is up to date on the latest and greatest web standards. Target niche keywords: Keyword research is often bucketed into short-tail keywords and long-tail keywords.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Marketing Insider Group

JUNE 7, 2023

The goal is to get people interested in your site and your company. Create long-tail keywords from your topic list. By focusing on the right long-tail keywords, we drive millions of web hits monthly. Providing genuine, relatable information to your readers will always be among the best SEO strategies.

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

Contently

FEBRUARY 24, 2021

And everyone from AOC to Ja Rule questioned the company’s integrity. As users owned more and more stock of companies like Gamestop, AMC, and Blackberry, Robinhood’s required clearinghouse deposits rose tenfold. But the company only tweets it out, instead of emailing it to customers or surfacing the post in the app.

PR 153

PR Paid Search Agency Companies Long Tail Marketing 153

Customer Experience Matrix

NOVEMBER 13, 2006

I picked up a copy of Chris Anderson’s The Long Tail this weekend for my son, only because the local bookstore didn’t have any more substantive marketing books available. Of course, the question I really care about is how the Long Tail relates to Customer Experience Management.

Long Tail Marketing 120

Long Tail Marketing Act-On Course Communities 120

Marketing Insider Group

JUNE 26, 2023

Shortsighted companies may prematurely cut jobs due to overconfidence in AI. As a result, most companies need to invest in expensive hardware and software to get the best out of AI. We have long preached at MIG that your content needs emotion and personality to catch the right kind of attention.

Marketing AI 274

Marketing AI Ethics Long Tail Marketing Opt-out 274

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. This will save a company money by avoiding being shown on irrelevant search queries.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Scoop.it

MARCH 14, 2024

For example, Cruise America, a company that offers RV rentals , often partners with travel influencers to create exciting road trip content. The company consistently partners with up-and-coming influencers who get a PR package to review their leather jackets on various social media platforms.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Adobe Experience Cloud Blog

JANUARY 9, 2020

Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. But, how do these companies decide which information best answers the questions you ask? The average voice search query is about 29 words long.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Webbiquity

APRIL 13, 2022

Begin by determining who that is, based on factors like title, role, industry, and company size. Next, uncover what your target decision-makers need and focus on the buyer, not necessarily the company. Your company’s overall online presence and its impact on sales will expand as you employ and refine them.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

ClearVoice

SEPTEMBER 12, 2022

A keyword spotting benchmark is one example of new benchmarks specific to this newer technology that may soon become a standard for companies of all types. There are two categories of keywords: short-tail and long-tail, and each will propel you forward in unique ways. Short tail keywords. Long tail keywords.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

chiefmartech

MAY 2, 2023

Maybe it should come as a surprise, given how rough of a year 2022 was for many SaaS companies. And in fact, we removed 689 companies from last year’s landscape — a 7% churn rate — that were acquired, pivoted out of martech, or went out of business. And you get a martech company!”) Equilibrium seems near.

Long Tail Marketing 88

Long Tail Marketing Churn Rate Advertising Agencies Paid Search Agency 88

Brightedge

MARCH 31, 2022

Google regularly provides updates for web admins on Google Search Central , its search-focused podcast Off the Record , and its principal company blog, The Keyword. It’s a tried-and-true hook for generating interest, and could not be farther from the truth with 74% of companies investing in SEO in 2021. Short Content Doesn’t Rank.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Marketing Insider Group

JULY 3, 2023

Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. The company offers free and paid options you should look into. The company must be doing something right because it boasts clients from Disney, Domino’s, Samsung, and Kellogg’s. Image Source 2.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. B2B companies and high-ticket sellers needing to coax buyers through a sales funnel can benefit most from these campaigns. How do you know which tactics work and who’s just blowing smoke?

Cost per Lead 238

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 238

chiefmartech

SEPTEMBER 5, 2021

Secoda — aggregating company data and metadata, especially for startups. Acquisitions are consolidations of individual companies. In the long tail of all the martech in the world, this consolidation drives growth in the “head” of the tail. Whalesync — sync data between multiple no-code tools.

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Top Rank Marketing

FEBRUARY 5, 2024

We share an example of how this approach can fall short in our SEO content guide, Marketing with Intent : “For a very long time, raw keyword volume ruled SEO. Advanced: Topical clusters and intent-driven long-tails An advanced strategic approach for targeting keywords involves more nuance.

SEO 99

SEO Marketing & Strategy Content Lead Scoring 99

chiefmartech

JANUARY 25, 2022

Integrations are epicenters for innovation because they intersect the domain expertise of each product — but also the domain expertise of the company using the integration. The long tail is where the magic is. Most of the media and analyst coverage in martech is on public companies and private unicorns in the space.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

BOP Design

JULY 20, 2021

When a B2B company is devising an SEO strategy, target keywords must be the foundation. Long-Tail Keywords. Oftentimes, long-tail keywords correlate with stronger buying intent. Long-tail keywords are keywords that contain more words in the search query.

Keywords 118

Keywords Intent Buy SEO 118

Tiecas

MARCH 2, 2024

According to a report by McKinsey & Company, industrial companies that have applied AI in industrial processing plants have reported a 10 to 15 percent increase in production and a 4 to 5 percent increase in EBITA. Lack of long-tail specificity: Industrial searches often involve highly technical, long-tail keywords (e.g.,

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

The Point

OCTOBER 22, 2020

If the individual meets basic demographic criteria (right title, right type/size of company), you should continue to nurture him or her for as long as you have content to send, or until the email address reaches some kind of defined threshold for non-responders (e.g. no opens for 12 months.).

Sales Qualified Leads 227

Sales Qualified Leads Lead Scoring Lead Ranking Leads 227

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. The Dufresne Group, a home furnishings company, discovered this when they deployed live chat to not only service customer queries but also sell products to them. This is because long-tail keywords more closely reflect normal speech patterns.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Hubspot

APRIL 2, 2015

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. Instead, be specific and descriptive about the item offered –– and use long-tail keywords. The Long-Tail Theory. The Long-Tail Theory. And that’s totally fine.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Contently

FEBRUARY 3, 2022

Lead generation companies exist to gather the contact details of consumers and company owners to sell on to related businesses, and their owners are, from my dealings with them, absolutely obsessed with SEO. Lead generation companies make a lot of money. How to compete against lead generation companies and win.

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

Martech

MAY 3, 2022

One might imagine a technology company (marketing or otherwise) as a fully staffed operation selling a range of products. But it makes one wonder how much of the admittedly long tail of the martech space is made up of those kinds of companies. No wonder it’s a long tail. And why not? A treasure map.

Marketing Management 105

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 105

Martech

MARCH 1, 2024

The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website. Merchandisers can do a great job of generating search results for the top 50, but that long tail was really a great opportunity.”

Marketing AI 94

Marketing AI Merchandising Enterprise Management Long Tail Marketing 94

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. download an asset, register for a webinar, etc.).

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Oktopost

JUNE 16, 2020

And as part of Oktopost company culture , our Okto-dads love jokes! Long-tail keywords! Long-tail keywords who?) I’m doing content marketing for a cheese company. What better way to celebrate Father’s Day than with a Dad Jokes battle between the Father’s of Oktopost! Knock, knock! Who’s there?)

B2B Marketing 126

B2B Marketing Long Tail Marketing B2B Churn Rate 126