Writing on the Web

FEBRUARY 19, 2014

Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. Marketing is not the only reason companies can get value from blogging. Any reason a company has to communicate can be supported by a blogging platform. Does it still make sense for companies to blog? What do you think?

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

NOVEMBER 23, 2010

CoTweet Enterprise requires offers a full range of dynamic features for companies that are dedicated to creating a substantial presence across multiple Twitter accounts, such as solid workflow reports and advanced analytics. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Tweet This!

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

JULY 16, 2015

He was afraid that the client’s comments were not genuine because they were not about his new company, products and services. I’d love to hear from you – send me an email , or contact me on LinkedIn. Even though he had a solid reputation as an expert in his field, he was concerned about authenticity and sincerity.

Ethics 100

Ethics Trust Marketing Focus Group Consulting 100

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. The company, Marchex Inc., Not everybody or every company has the resources to hire a third-party that monitors their online rep. For one thing, the company already owns dowjones.com , dowjones.net and dowjones.org.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

JUNE 15, 2010

Miller to get the username @MillerMosaicLLC to tweet under our company name. from The Wharton School and is co-founder of the social media marketing company Miller Mosaic Power Marketing that works with clients to effectively use social media marketing for their businesses. Share this on LinkedIn. And then something happened!

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

AUGUST 26, 2010

He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.) Progression dynamics : When LinkedIn shows a bar graph to indicated your level of participation, users want to do what it takes to push the bar up to 100%. Share this on LinkedIn. What’s in it for them?

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

JANUARY 29, 2014

Share your video on your YouTube channel, with a post on Facebook, LinkedIn and tweet the link. Her company SerenityVA will help you succeed with your expert ebook promotion. Talk about the takeaways of your e-book in your video and then show a link to your e-book at the end of your video. Not a video expert?

Social Media 100

Social Media Promotion Media Tips 100

Writing on the Web

NOVEMBER 9, 2010

Look at Steve Jobs, Richard Branson: If the company president is a rebel and a renegade, then others will join their cause and identify with the company and their products. This company publishes a gaming guide to show “noobs” how to rapidly improve their online game scores. Share this on LinkedIn. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

OCTOBER 24, 2010

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. However, much of it seems to promote the services of their company. Share this on LinkedIn. Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K. Well, of course it would.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

NOVEMBER 11, 2010

“People react much more emotionally than companies dare to think. The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.&#. In other words, a company’s brand works when: They develop a distinct brand personality. Share this on LinkedIn.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

SEPTEMBER 4, 2013

Facebook , Google+, Twitter , LinkedIn are some names that come to your mind when thinking about content marketing for your website. Jessica Davis is a Content Specialist at Godot Media – a leading writing services company. Social media has become an ever-present phenomenon now. Guest Author bio.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

NOVEMBER 16, 2010

Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# Share this on LinkedIn. “Give Print a Chance.&#. There are other women speaking, and I’m looking forward to learning, as always. Email this via Gmail.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

SEPTEMBER 28, 2010

This question makes sense because people don’t buy from companies, they do business with people. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

MARCH 17, 2014

Twitter, LinkedIn, Facebook, Google+, and other social media sites. Magazines (Harvard Business Review, Forbes, Fast Company, Wired) and newspapers. Google or other search engines. Wikipedia, and other specialized encyclopedia sites. Books and ebooks on Amazon and other book sites.

Research 100

Research Content Wikipedia Marketing Proposals 100

Writing on the Web

DECEMBER 14, 2010

Of course it’s all about their company products and services, why wouldn’t it be? The trick is tying it into what your staid company does for people. Share this on LinkedIn. What do they write to replace the lorem ipsom ? It’s their website and people want to know what they do. No, not really.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 15, 2010

According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers. The only way to differentiate a company’s products and services is through adding emotional value. Share this on LinkedIn. This is key to success. Blog this on Blogger.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

MAY 11, 2012

Shanna Mallon is a writer for Straight North, a Chicago Web development company with clients in diverse industries, from the makers of fire retardant clothing to providers of a leading merchant processing service. LinkedIn Power Tips: Give Before You Receive. What other Pinterest etiquette have you found to be important?

Tips 100

Tips Copyright Network Marketing Social Networks 100

Writing on the Web

MARCH 31, 2011

Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. Share this on LinkedIn. That’s what makes you unique and a thought leader. Share this on Facebook. Share this on FriendFeed.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

JANUARY 31, 2011

I was approached last week by a successful company who needs a writer for their blog. Share this on LinkedIn. I don’t know any successful blogger who doesn’t struggle with these three things. Even the writers at the Content Factor agency admit that they too struggle with keeping up with their blog. Share this on Facebook.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Writing on the Web

MARCH 13, 2013

Press Releases : Press releases are an important part of your integrated marketing efforts and can help you keep media outlets and prospective customers updated about what’s going on with your company. Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.”

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

NOVEMBER 18, 2010

They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others. Share this on LinkedIn. The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

MAY 9, 2011

He’s courteous and friendly, but he’s demanding because he wants me to grow in value to my company.’”. Share this on LinkedIn. &#. ““Coach X is there to make me better at work. He’s not a psychologist. One is personal: it talks about a real person and what he reports. The other site is vague and non-personal.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

OCTOBER 19, 2010

So the results acquired for companies with big budgets are showing us how to create messages that have a powerful impact on the brains of all consumers. Share this on LinkedIn. Neuromarketing is extremely expensive market research to do, but fortunately most brains work the same, with some exceptions for age and gender.

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

APRIL 4, 2011

It’s time for companies to turn to 2.0 While many companies still access vendor white papers, the majority say that they are typically just glorified sales pitches and do not provide any actionable insight that can be used in the research process. Share this on LinkedIn. So, now what? technologies to reach the 2.0

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

SEPTEMBER 17, 2010

Here’s what he produced for me at his new company, iMotionVideo. Share this on LinkedIn. I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. Let me know what you think. Share this on Facebook.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

FEBRUARY 26, 2011

In addition to a company blog, consider producing video for a YouTube channel, a photo log on Flickr, or a podcast on iTunes. Share this on LinkedIn. Be diligent about networking with like-minded content producers and work to get links – quality links, including those with keyword-rich anchor text. Produce varied forms of content.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

MARCH 29, 2011

They assume the viewer knows what their company does, and use insider jargon and terms. Share this on LinkedIn. . “ Our ABC program is offered at a one-time only discount ,&# instead of promoting what the ABC will do for them, what benefit it will provide to the viewer, such as save them time, make them money, make them happy.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

SEPTEMBER 23, 2010

No matter if you’re a company guy or gal, doing marketing officially or not. Share this on LinkedIn. Here’s a big reason to read the B2B Manifesto , even if you’re not “B2B&# … It is the most important message about the changing realities of marketing available. Share this on Facebook. Post on Google Buzz.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

AUGUST 17, 2010

Share this on LinkedIn. How to Write Content That Markets Your Company (Or, What would Seth do?). Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Email this to a friend? Ping this on Ping.fm. Share this on Plaxo. Share this on Reddit.

Content Marketing 100

Content Marketing Tips Digg Content 100

Writing on the Web

JULY 29, 2010

We are somewhat less influenced when we don’t know them, but we can imagine them because their is a name, a company name, a link to their site, and maybe a persona description of them (like, for example, a stay-at-home mom, a runner, a CEO, a Ph.D.). Share this on LinkedIn. Share this on Facebook. Share this on FriendFeed.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

JANUARY 5, 2011

Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? Share this on LinkedIn. Could it be I don’t know how to sell myself with my newsletter? Could it be that many people check their emails on their phone and do not have time to read my newsletters?

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

DECEMBER 16, 2010

I am an affiliate for these companies because I use their products and believe in them. Share this on LinkedIn. MySurveyExper t – use professional surveys. MySocialMediaSolution - learn how to use social media the right way. JournalEngine software for coaches. If you have questions, let me know. Blog this on Blogger.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

NOVEMBER 8, 2010

So companies should find that seniors are less attuned to rational, persuasive arguments and more influenced by an emotional, visual approach. Share this on LinkedIn. Here are a few facts about the older brain and how it likes to be marketed to. As we age, the word-oriented left hemisphere of the brain overloads more easily.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

OCTOBER 4, 2010

What do you and your company believe? Share this on LinkedIn. If you haven’t downloaded this free and easy-to-read ebook yet, don’t miss it. This principle is expressed as “Expose Your Beliefs.&#. When we speak from the heart, we make an impact. Blog this on Blogger. Share this on Facebook. Share this on FriendFeed.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

OCTOBER 13, 2010

I just love this site: SalesBrain , a neuromarketing company. The company does sales training using neuroscience as it applies to what influences buying decisions. Share this on LinkedIn. Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

OCTOBER 21, 2010

Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Share this on LinkedIn. In 2007, $12 billion. That doesn’t include marketing, advertising, etc. Share this on Facebook.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

SEPTEMBER 20, 2010

She hadn’t thought out all the other ways she helped her customers: Her cards were unique, and therefore said much more than a store-bought card from a large company. Share this on LinkedIn. Her cards were original art work which recipients were more likely to keep. Share this on Facebook. Share this on FriendFeed.

Buzz 100

Buzz Content Digg Rules 100