Smashmouth Marketing

DECEMBER 2, 2008

Walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great application of the new iPhone LinkedIn app (iTunes App Store: LinkedIn). It is a networking secret weapon. Forget about the business cards and save some trees.

Linkedin 100

Linkedin Tips Network Marketing Tagging 100

Smashmouth Marketing

DECEMBER 15, 2008

She touched on many topics that companies of all sizes should be considering. I asked her if she would conduct a small interview and here are the results: Mike: If a company is on a shoestring marketing budget and doesn't have lots of free headcount, how can they start a Social Media marketing program? Mike: Last question. SEM or SEO?

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

MAY 6, 2022

One thing for b2b sales execs to remember though is that an introductory appointment , as long as it's with the right person at the right company, is exactly that, it's an introductory appointment with a sales qualified lead (SQL.) Don't turn on your "all about my product/company" drivel. Forget the pitch. Of course I did.

Sales Qualified Leads 124

Sales Qualified Leads Gartner Paid Search Agency B2B Sales 124

Smashmouth Marketing

DECEMBER 21, 2008

She touched on many topics that companies of all sizes should be considering. I asked her if she would conduct a small interview and here are the results: Mike: If a company is on a shoestring marketing budget and doesn't have lots of free headcount, how can they start a Social Media marketing program? Mike: Last question. SEM or SEO?

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Add to that the fact that many prospects are cancelling face-to-face sales meetings as companies mandate social distancing. Companies obviously have to prepare. Virtual Events.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

SEPTEMBER 4, 2009

Look at the other top experts in the Lead Generation section of LinkedIn. I'm in good company! Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM. Leave a comment.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 24, 2009

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? We used the LinkedIn Poll Application to conduct the study, as well as the free distribution of the poll to our network. We highly recommend using the paid LinkedIn poll feature for two reasons.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

JULY 24, 2019

It's a small world--find out who you or your colleagues know at those companies (use LinkedIn). So listen when they mention client names off the cuff during conversations. Then you check them out with your network. Then make some of your own inquiries.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Smashmouth Marketing

JUNE 18, 2009

Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. Speaker's blogs are listed if I could find them, otherwise their company link is there. Amy Africa. Brainshark.

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100

Smashmouth Marketing

JUNE 13, 2009

Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. Speaker's blogs are listed if I could find them, otherwise their company link is there.

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100

Smashmouth Marketing

MAY 22, 2009

These are the areas that impact both the marketing discipline and the sales discipline, and where critical mass may be for your company's success. Some consensus, some debate: Marketing should drive a uniform effort to properly arm a company to use social media. Tags: demand marketing linkedin facebook twitter sales2.0

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

JULY 24, 2019

It's a small world--find out who you or your colleagues know at those companies (use LinkedIn). So listen when they mention client names off the cuff during conversations. Then you check them out with your network. Then make some of your own inquiries.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Smashmouth Marketing

AUGUST 23, 2013

Use tools such as HubSpot, your CRM, or other tracking systems to know how your company has interracted with the prospect in the past. Research the prospect on LinkedIn, Google, Social Sites. Or use tools such as DemandBase to dynamically append data. Know your history. The more you know, the warmer that lead. Score your inbound leads.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Smashmouth Marketing

OCTOBER 29, 2010

A few weeks ago I was digging around one of my favorite sales and marketing tools, LinkedIn (my LinkedIn Lead Gen Tips ), and noticed the Company Stats area. and compares company stats to those of their peers in the industry. It shows statistics on things such as Job Function, Years Experience, Growth, etc.

Peer-to-peer 100

Peer-to-peer Service Lead Gen Stats 100

Smashmouth Marketing

SEPTEMBER 4, 2009

LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Company Facebook Fan Page - post some value. Fast Company Blog - share an article. Look at the other top experts in the Lead Generation section of LinkedIn. I'm in good company! Leave a comment

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Company Facebook Fan Page - post some value. Fast Company Blog - share an article. Look at the other top experts in the Lead Generation section of LinkedIn. I'm in good company! Leave a comment

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 30, 2008

It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Great place to use twitter to share valuable information or LinkedIn Answers.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

AUGUST 25, 2009

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? We used the LinkedIn Poll Application to conduct the study, as well as the free distribution of the poll to our network. We highly recommend using the paid LinkedIn poll feature for two reasons.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

SEPTEMBER 23, 2010

How can upstart, small- to mid-sized companies build a tribe? How can even large companies with very specific offerings build a tribe? Gather, grasp and retain every prospect or client, every user or remote individual who touches your company and bring them together virtually. LinkedIn Groups. Build an online community.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Test" should be the mantra, so companies can figure out what works best for them. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 14, 2010

Like" the feeds from the key account manager, feed in key words from the opportunity such as company name or project name, follow the status and feed updates from key decision makers in the social sphere. Reporting - Create feeds from certain reports that trigger when large opportunites change status, or when a company KPI changes.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Test” should be the mantra, so companies can figure out what works best for them. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 8, 2009

These are the areas that impact both the marketing discipline and the sales discipline, and where critical mass may be for your company's success. Some consensus, some debate: Marketing should drive a uniform effort to properly arm a company to use social media. General consensus: LinkedIn and Twitter for business.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

AUGUST 12, 2009

So a LinkedIn Poll was in order. We used LinkedIn's paid poll feature to collect the results. Our poll, targeted 500 C and VP level respondents at companies larger than 200 employees: If your company wants to understand a new vendor's offering, do you meet with them yourself or delegate down (Dir/Mgr)?

Stats 100

Stats B2B Vendors Opinions 100

Smashmouth Marketing

JUNE 5, 2009

It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Published a blog interview with Joe Galvin of SiriusDecisions.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 3, 2009

It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Published a blog interview with Joe Galvin of SiriusDecisions.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

DECEMBER 30, 2008

It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Great place to use twitter to share valuable information or LinkedIn Answers.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 2, 2009

Sounded like a LinkedIn Poll to me. Inside sales teams, outsourced lead gen companies and other lead gen techniques that marketing or sales operations can run should be on the top of chosen lead gen strategies. She said that if they had enough leads they would be SELLING and CLOSING -- not having to do lead gen. What is yours?

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

OCTOBER 3, 2010

As a result, we've got licenses with Jigsaw , OneSource and NetProspex , and we use LinkedIn and other contact discovery services. Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle.

Jigsaw 100

Jigsaw Product Marketing Management Salesforce.com 100

Smashmouth Marketing

JANUARY 25, 2011

use LinkedIn Company Pages to see for yourself). After hearing the two examples, ask for references at both companies). What type of reporting do you do and can I see samples? How many reps do you have? How many managers and non-reps? look for heavy overhead). What is your annual attrition rate for reps and managers?

Lead Gen 100

Lead Gen Work Management Marketing Management Vendors 100

Smashmouth Marketing

FEBRUARY 15, 2010

Guest authored by Jill Konrath, who wrote the book Selling to Big Companies , it suggested language for more effective voice messages. He even posted a negative Amazon review on her book and posed a question about voicemails on LinkedIn that assaulted her anew (then pulled it off after a few days.)

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Amazon Traffic 100

Smashmouth Marketing

DECEMBER 8, 2010

Add to that their annual Inside Sales Metrics and Compensation reports and Bridge's Inside Sales Experts LinkedIn group , and you've got yourself some really fine resources to improve your team. NetProspex's NetProspex Blog - The verified contact list-building behometh's blog is filled with far more than information on data.

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

AUGUST 19, 2009

Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Over the past several months I've visited several companies that specialize in inbound marketing (if you follow my blog or twitter , you'll know who they are).

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Over the past several months I've visited several companies that specialize in inbound marketing (if you follow my blog or twitter , you'll know who they are).

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 17, 2009

We used LinkedIn's paid poll feature to collect the results. Our poll, targeted C and VP level respondents at companies larger than 200 employees: If your company wants to understand a new vendor's offering, do you meet with them yourself or delegate down (Dir/Mgr)? We thought the discussion deserved a poll and some solid stats.

Stats 100

Stats B2B Vendors B2B Sales 100

Smashmouth Marketing

JULY 1, 2010

Testimonials and referrals (word-of-mouth marketing) is one of the best -- if not the greatest -- source of new prospects for most companies. I've loaded Salesforce, LinkedIn and even a link to my presentations should I meet a prospect on the road.). Is this Sales 2.0? Have you bought an iPhone 4? What do you think of the changes?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads WOM Word of Mouth 100

Smashmouth Marketing

AUGUST 30, 2009

There are 275 million blogs and 43 million LinkedIn users. Mike: I recently interviewed Joe Galvin of SiriusDecisions on the topic of Sales and Marketing Alignment and his feeling is that it's one of the barriers companies need to overcome to succeed. Mike: David, what is the hot topic of the upcoming conference? Each day there are 1.9

Conference 100

Conference Top of Funnel Barriers B2B Sales 100