Digital B2B Marketing

OCTOBER 15, 2013

For consumable, spreadable content without a strong sales or company spin, start with this list. LinkedIn Sponsored Updates. You simply can’t beat the B2B targeting capabilities of LinkedIn and with Sponsored Updates you can put your content in the home stream with all of the benefits of LinkedIn’s targeting.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

SEPTEMBER 27, 2011

According to research, buyers only engage with companies directly during the last 40% of their research process. Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Social Media 100

Digital B2B Marketing

SEPTEMBER 27, 2011

According to research, buyers only engage with companies directly during the last 40% of their research process. Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

MAY 25, 2011

Both Facebook and email are used by companies to distribute information. Individuals and small companies can create and reach large audiences. Facebook marketing and email marketing are both about developing an audience that allows you to engage over time. Facebook is (part of) Email Marketing 2.0. Email Marketing 2.0

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100

Digital B2B Marketing

JUNE 1, 2011

You jump into the middle of conversations on Twitter, forums, LinkedIn groups and elsewhere, pitching a solution before you even know what the problem is. Like pages from others in your industry, follow on Twitter or join at least five groups on LinkedIn. Yet this is exactly what social media marketers do every day.

Social Media 100

Social Media Work Management Marketing Management Media 100

Digital B2B Marketing

MARCH 4, 2014

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

MAY 31, 2012

According to SiriusDecisions , companies with the best quality data drive 70% more revenue through marketing programs than those with simply average data quality. One particular record still sticks in my mind: The name, company and title matched (based on LinkedIn). In B2B marketing, bad data represents a huge lost opportunity.

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

Digital B2B Marketing

DECEMBER 1, 2011

However, like companies that once used telemarketing during the dinner hour, some companies are focusing on measurement and forget about their audience. I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. Only two people told me they liked the ads or the ads were relevant. Both are marketers.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

However, like companies that once used telemarketing during the dinner hour, some companies are focusing on measurement and forget about their audience. I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. Only two people told me they liked the ads or the ads were relevant. Both are marketers.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

MARCH 25, 2011

Look for opportunities to seed with people that already look to your company. Media companies always curated content to appeal to an audience. Like the media companies of old, these marketers will find curation isn’t only sharing content. Long time clients. Personal connections. What content will you begin curating?

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

JULY 28, 2011

Using media mix models, companies like KMart assess incremental business impact , accounting for the fact that TV is one of many channels. This is a gap social media measurement companies need to help close. It will be another year before most companies can realistically attempt this. My verdict: KMart’s CMO is right.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

FEBRUARY 13, 2012

Your Turn Do you work with one of the leaders in this space, a company like Turn, MediaMath, DataXu or Invite Media (Google), or are in a position to introduce me? If so, I would love to connect with you on LinkedIn. Share your perspective on modern media buying in the comments below or with me on Twitter ( @wittlake ).

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

JULY 1, 2013

If so, LinkedIn’s new Sponsored Updates may just change your mind. Up until now, advertising on LinkedIn was just advertising. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn. Fills the Mobile Gap.

Cost Per Click 100

Cost Per Click Linkedin Advertisements Advertising 100

Digital B2B Marketing

MARCH 25, 2011

The company is profitable, growing, and for the moment, on top of business social media networking. The company is profitable, growing, and for the moment, on top of business social media networking. For B2B marketers, LinkedIn cannot be ignored. Across multiple clients, LinkedIn has consistently performed well.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

APRIL 20, 2016

But how do these solutions actually target ads to specific companies? Or to put it a little bit differently, how do all of these companies most of us have never heard of know where we all work? The earliest account-based advertising providers used lists of IP addresses to serve ads to people from specific companies.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Digital B2B Marketing

OCTOBER 18, 2011

Today, companies can choose to ignore social media. The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Although [.].

Social Media 100

Social Media Media Opinions Facebook 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Take a look at the ad interface in Facebook or LinkedIn. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions. Do you want to reach senior executives at large manufacturing companies? The lesson?

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

JUNE 18, 2014

You can browse through the information a number of companies have about you on BlueKai (now owned by Oracle). Some of the companies that make their data available through BlueKai link off-line purchasing to your web activity. With access to all of that information, companies should be able to get close to my income and age.

Online Marketing 100

Online Marketing Paid Search Agency Advertisements Advertising 100

Digital B2B Marketing

FEBRUARY 16, 2015

Many marketers start with retargeting because it reaches a very finite audience that is already familiar with your company (people who visited your site) and is relatively inexpensive. Toby highlighted the tendency many marketers have to run small pilots with a large number of companies and then conclude advertising won’t work.

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

MARCH 27, 2011

Sure, companies respond with donations. Your Company Is Full of Caring People. Even if it is difficult to highlight corporate contributions without appearing self-serving, companies can always recognize the contributions employees make to society. Companies should care, which requires organizational attention, not just give.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

APRIL 6, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. Thanks for pointing out that SM still isn’t right for many B2B companies. Think software, think telecoms).

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MARCH 24, 2011

In fact, an older Knowledge Storm survey published by Marketing Sherpa showed only 38% consistently provide accurate phone numbers and nearly half don’t even provide an accurate company name. We lie for a reason, and if marketers want us to stop lying on registration forms, they need to give us reasons to stop.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

MARCH 31, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. In B2B, where thought leadership is nearly every marketers goal, it is even more critical. But B2B marketers are responding slowly. And start serving and growing your audience. It is your marketing gold.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 4, 2011

EmailExpert posted “ We WILL Share Your Email Address &# a few weeks ago, after receiving an email from Kodak, modifying the original permission received and notifying recipients that Kodak will begin sharing email addresses with other Kodak companies. They rent their list to most companies willing to pay the expense.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 21, 2011

When marketing looks to establish a company as a category thought leader, marketing and product must align around the same overall category vision. All three can be distinct , and companies can establish leadership today in any one of these areas, but all three are likely a part of the future BI marketplace.

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Digital B2B Marketing

MARCH 17, 2011

This goes beyond the shaming threatened by the DMA to member companies. Regulation will extend the reach to all companies and financial liability will change the investment and partner decisions marketers and publishers make. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

MARCH 15, 2011

Online Behavioral Advertising The online advertising industry’s inability to self-regulate to date, combined with profiling practices that are not well understood or disclosed, have brought the focus of regulators and technology solutions from browser companies. What other marketing activities belong on the list?

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

MARCH 7, 2011

The research is based on a survey of approximately 1,500 IT and business professionals, with good representation of senior IT management and large companies. And IT is a key stakeholder in cloud decisions at larger companies (more than 80% of the time). I just wish I had looked at it earlier. IT’s needs must be met.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100

Digital B2B Marketing

MARCH 1, 2011

This is a particularly useful metric for campaigns designed to highlight and elevate a company’s thought leadership. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Choosing metrics is tightly linked to strategy and marketings contribution to overall business challenges and opportunities.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

Digital B2B Marketing

NOVEMBER 5, 2013

For purposes of this article, this is the distinction between content curation and creation: Content curation is carefully selecting and using content from other companies and individuals. Twitter, Facebook, even LinkedIn are now steady streams of content from hundreds or even thousands of individual sources. Here’s why: 1.

Curation 100

Curation Content Differentiation Twitter 100