Anything Goes Marketing

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Is your Company Being Blogged About?

Anything Goes Marketing

Last week I mentioned how you can track your company's brand on twitter. This week I found a new site that you can use to compare how you're company is doing on the blogosphere versus your competition. How is your company being represented when compared to your competitors. The tools is called www.trendpedia.com.

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. If you’re company is just breaking ground in this area, at the very least make a commitment to listen to what people are saying about you.

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Social Media Success Stories

Anything Goes Marketing

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Beautiful city! Now to get down to work.

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Sharing Space: Marketing and Sales

Anything Goes Marketing

Sales are coming from all across the country and need a special place to park when they visit headquarters Outside sales are getting the recognition they deserve for making the company what it is. How are the best in class companies still reaching their 2009 targets? They should repaint the white lines and repave the cracked pavement.

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How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

I decided to do a quick scan on Linkedin instead and found a great topic on email marketing. Here is the question that was asked: How does your company email customers about events and web seminars without sending too many emails to the same customer that may share several products within a product line?

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5 Marketing Automation Email Tips

Anything Goes Marketing

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. You can also try some unconventional methods like confirming that these contacts are still valid by using LinkedIn.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

Many of these may not be worth it to you and your company but they’re good to keep in mind. They’ve leveraged Twitter to show both Twitter and non-Twitter users what people are saying about its company. If you’re looking to make your company seem more real to prospects and customers, Twitter is perfect for this.

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