WebMarketCentral

SEPTEMBER 10, 2008

Blogs are of course one of the most common forms of social media, and there are significant benefits to having your own blog as well as building name recognition and credibility for your company through other industry blogs. Paradoxially, the investment required is inverse to company size.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

SEPTEMBER 3, 2009

Facebook Steps Up SEO for Brand Pages with Millions of New Indexable Links by Inside Facebook Justin Smith shows how Facebook's indexing changes, designed to make it easier for potential friends to find each other, will also benefit corporate SEO efforts—at least for companies that can attract lots of fans on Facebook.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

SEPTEMBER 22, 2009

domain to enhance your company's web presence. Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing). Take Advantage of.TV

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? What are some of the best tools for implementing PR 2.0? What are the best (and worst) practices in interactive PR? SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

JULY 13, 2009

A List of Social Media Marketing Examples by Being Peter Kim In this truly amazing resource, Peter Kim lists and links to examples of how more than 300 brands are using social media, from Abbott Labs on Facebook to Zappos on Twitter. Looking for ideas on how your company could expand its use of social media?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JULY 20, 2009

Top 12 Resources for Start-Ups by Duct Tape Marketing The ever-industrious John Jantsch provides a short but bookmark-worthy "list of resources to help small business owners get started and growing," such as the SBA's Small Business Planner , business resources from StartupNation , and guides to starting a business from AllBusiness.com, Inc.com and (..)

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

FEBRUARY 22, 2008

There are tens of thousands of small businesses with no presence on Wikipedia, yet Oracle (the database company) is listed, as are The Oracle (the shopping mall near London), as well as PeopleSoft , SAP , IBM , and many other corporate giants. Finally, there is the accuracy of the content itself.

Wikipedia 20

Wikipedia Social Networks SEO Tagging 20

WebMarketCentral

DECEMBER 1, 2008

With more of an emphasis on location, even small company sites may appear more prominently in searches on broad, highly competitive phrases such as CRM consulting services in their local area. SEO requires a mix of skills-coding, design, copywriting, link building, PR, social media optimization-that most organizations don't have in-house.

SEO 20

SEO Long Tail Marketing Tagging Paid Search Agency 20

WebMarketCentral

SEPTEMBER 4, 2008

Amazing that so many companies still haven't adopted blogging, and here, two fictional characters have their own blogs. Dunder Mifflin, the fictional company in the show, took their episode of the dinosaur paper company getting hip and modern with the launch of their new Web presence.Dunder Mifflin Infinity.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? How should you measure the impact of social media? How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JUNE 18, 2008

Throughout the 1980s and 1990s, B2B companies were aggressive at moving print materials to CDs, then moving CD-based content materials online. According to MarketingSherpa's study, a typical B2B company spends about 30% of its total marketing budget online, and about 30% of its online budget on pay-per-click (PPC) advertising.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

DECEMBER 17, 2009

Eric Enge notes that "social media will be a major source of ranking signals for the search engines in the future," both due to its link-building potential and the emergence of real-time search. Another excellent SEO post from Search Engine Land is The Evolving State Of Social Media & SEO. Among his conclusions: more content helps.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

FEBRUARY 6, 2009

They must first "sell" a website to the search engines—using onsite techniques like title tags, headings and proper keyword density in the copy plus external link building—in order to get the site ranked within the first few search results. SEO consultants have a similar challenge. Which one is really successful?

SEO 20

SEO Ethics Word of Mouth Sales Qualified Leads 20

WebMarketCentral

JUNE 3, 2009

Due to "short-sightedness combined with a lack decisive management" on the part of UPS, the company had to shell out big bucks to avoid sharing the spotlight with Hooters—not a brand one normally associates with either horse racing or parcel shipping.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JANUARY 30, 2008

My favorite is #7: "The Keyword Stuffing Pipes in the Title SEO technique - Keyword Stuffing | Even more Keywords | Even more Ridiculous Stuffing | Company | Services | City | State | Birth Date | SSN | Address | Location of First Kiss with Girlfriend|, etc. you get the point so stop it already."

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

MAY 27, 2008

This is apparently another warning sign for Google—are external links important or not? They still certainly appear to be, though Google has changed its tune on the issue, as reported on a Marketing Pilgrim post from Andy Beal, Google Officially Removes Link Building from “SEO?”.

Google 20

Google Marketing Analytics Tools Lead Scoring Lead Ranking 20

WebMarketCentral

NOVEMBER 10, 2008

The company also offers tools for both displaying and buying online ads. TechJaws has called ScribeFire a blogger's best friend , and LifeHacker has made it a download of the day, pointing out that "In addition to Blogger and WordPress, ScribeFire works with Jeeran, LiveJournal, TypePad and Windows Live Spaces."

Tools 20

Tools RSS Digg Aggregators 20

WebMarketCentral

DECEMBER 4, 2008

Why do some companies choose to ignore social media? by Britopian 85% of Americans using social media think companies should have an active presence in the social media universe, yet only 74 of the Fortune 500 companies maintain active blogs. The average annual revenue for the top 10% of bloggers is just $19,000.

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20