DiscoverOrg

APRIL 5, 2016

Some very innovative, progressive companies are turning massive amounts of raw data into usable insights designed to put salespeople in front of the right contact at the right time with the right solution. Most vendors do this: Company A in your database is the best type of company for you to be reaching out to. Great, now what?

Ideal Customer Profiles 120

Ideal Customer Profiles Work Management Top of Funnel Marketing Management 120

DiscoverOrg

MAY 23, 2018

SALES: Marketing leads are crap. You guys take forever to follow-up on our leads – and you wonder why they don’t convert? Why would we waste our time on leads that are never going to convert? Agreement on what a “qualified lead” is. Hyper-focus on marketing-qualified leads. Retarget cold, dead leads.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

DiscoverOrg

SEPTEMBER 14, 2018

“How to Leverage Prospect Insights for Lead Generation”. We’re looking forward to this ops-focused time with Pardot , learning how to automate and analyze lead data, and then use that data to tell a story about personalization, engagement, and lead quality. If a company that operates in 180 countries can do it, you can too!

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

DiscoverOrg

MAY 7, 2019

It’s not hard to find data : a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. Lead generation. The horrors of bad lead lists are endless. Yes, demos: What 15,000 Demos/Year Taught Us About Converting Inbound Sales Leads. There’s data, and then there’s data.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

SEPTEMBER 17, 2018

“How to Leverage Prospect Insights for Lead Generation”. We’re looking forward to this ops-focused time with Pardot , learning how to automate and analyze lead data, and then use that data to tell a story about personalization, engagement, and lead quality. If a company that operates in 180 countries can do it, you can too!

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120