Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. The payoff? Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

NOVEMBER 2, 2020

Identify their company. If they came to your site through their company browser, you can easily identify their firm through the IP address. Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded. Enhance the company ID with specialized software.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

AUGUST 17, 2018

Launched eight years ago by the digital ad platform company Terminus, #FMF has taken on a life of its own. The theme of the conference was “Humanizing B2B,” which leads me into my observations from the day. Under the ABM approach, it’s less important to generate form-fills, and more important to build relationships.

Account Based Marketing 116

Account Based Marketing ABM Conference Tips 116

Biznology

DECEMBER 5, 2016

I made the move to Marketo last year and have been so excited to have the opportunity to lead social media for one of the leading marketing software companies in the world! I currently manage all of the social media marketing strategy for Marketo. New Names, Cost per Lead/Acquisition. CTR/Engagement.

Social Media 80

Social Media Marketing Automation Services Webinar Metrics Lead Ranking 80

Biznology

AUGUST 24, 2012

But what we really want to know is: 1) How do my prospects buy, and how can I make their journey easier, faster, and more likely to result in a sale for my company? But well nigh impossible to execute across a multi-channel, multi-touch relationship. Sure, we business marketers want to know where to invest our precious dollars.

Marketing Attribution 80

Marketing Attribution Multi-Touch Attribution B2B Marketing Multi-Channel 80

Biznology

MARCH 28, 2013

Marketo promotes it. Event marketing, such as trade shows and conferences, where you can not only kick off relationships with new prospects, you can also convey your expertise through speaking engagements. Outbound is bad,” she said. Well, I guess her feeling is understandable. Inbound marketing is all the rage today.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80