Lattice

MARCH 16, 2016

Because of that, I’m really excited to announce the launch of our next-generation Lead Enrichment capabilities. With our new lead enrichment capability, teams can now create these custom segments and easily act on the data and predictive insights right from within their current toolsets. industry, revenue, employee band).

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

MAY 24, 2016

Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. We’ve found that companies that drive outsized success using an account-based strategy are executing at scale across multiple target markets. THEME TWO: Real-time Actionability.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

MARCH 23, 2016

No, not the mythical beast with a horn and flowing mane (although those did make an appearance in some presentations), but those private companies valued at $1 billion or more. Unicorns dominate the imagination of our technology industry, and I’m sure each of the more than 100 companies exhibiting aspires to become the next unicorn.

Lead Scoring 100

Lead Scoring Lead Ranking Conference Paid Search Agency 100

Lattice

OCTOBER 4, 2016

Peer Group Spend Analytics: Compares the amount of time a particular account spends with your product versus peer companies (e.g. companies in similar industry), so sales reps can easily identify opportunities to expand relationships with their customers. I’d love to hear your thoughts. Please add your comments below.

Peer-to-peer 186

Peer-to-peer Paid Search Agency Amazon B2B Sales 186

Lattice

DECEMBER 14, 2015

More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing. After all, sales teams don’t celebrate when they win a lead; they celebrate when they close accounts. The Flip My Funnel event and movement is all about changing the way marketers think about marketing their companies.

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Lattice

OCTOBER 12, 2015

Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. Here’s how: Instead start by identifying the best-fit, right set of companies to market to. What if you can find a new champion in your target company? Remember, companies close accounts, not leads.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

MAY 31, 2016

But while its fine for people to skew more in one direction, it’s a mistake for companies to lean too far either way, as they can negatively impact their pipeline growth. At this year’s SiriusDecisions Summit , the theme focused on helping companies find the right combination of art and science to see intelligent growth within their business.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Lattice

MAY 13, 2016

Companies need to be transparent about what their goals are, and how those are shared with teams. These two teams together have a significant impact on any company’s pipeline and revenue. During the pilot phase they adjusted the lead flow in a way that wasn’t working for the sales team.

Transparency 100

Transparency Marketo Vendors Marketing Prospects 100

Lattice

DECEMBER 18, 2015

Sales doesn’t believe that marketing is sending over quality leads, and marketing thinks sales is ignoring their leads. Good news, you just heard about this company called Lattice that offers predictive marketing solutions to help bridge the gap between marketing and sales! Clearly you need to fix the problem.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Funnels 100

Lattice

APRIL 22, 2016

But rather than overthrowing a government, this revolution has completely turned established lead generation tactics on their head, and is shaking up marketing teams from coast-to-coast. Continuing with the theme of putting ABM into action, Demandbase also launched the ABM Alliance at the conference.

Account Based Marketing 100

Account Based Marketing ABM DemandBase Marketing Budget 100

Lattice

NOVEMBER 13, 2015

Year over year growth is something that all companies are looking to achieve, whether you work for a large established enterprise or an eager upstart. Just like traditional lead scoring, predictive marketing ranks your leads and accounts with fit and behavioral attributes. Score and Qualify Inbound Leads in Real-Time.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100

Lattice

AUGUST 9, 2016

Account-Based Marketing (ABM) has been the hot topic in the marketing technology community for the past 12 months, but in reality, companies should be talking about Account-Based Everything (ABE). These include industry, financial data and what technologies a company has behind the firewall.

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

MAY 2, 2016

Marketers are trying to better understand ABM processes and tactics, and are using conferences as a way to learn best practices and get introductions to technology companies to help them get started. Efficient: ABM helps narrow down your lead based marketing based on account segmentation, and enables teams to focus on the right accounts.

Account Based Marketing 100

Account Based Marketing DemandBase ABM Conference 100

Lattice

DECEMBER 15, 2015

By supplying insights into customer and prospect buying patterns and signals it enables companies to organize go-to-market priorities, align marketing campaigns to the needs of most attractive prospects, and align sales reps to high-likelihood high-value customers and prospects. Getting buy-in into predictive programs.

Enterprise Management 100

Enterprise Management ROI Work Management Marketing Management 100

Lattice

MAY 4, 2016

Because intent data shows which companies are actively interested in a particular topic or solving a particular problem. It is a time-based signal that, when used with predictive scores for your leads and accounts, will let you figure out when the best time is to reach out to the account. Why is that?

Intent Data 100

Intent Data Account Based Marketing Intent Lead Ranking 100

Lattice

NOVEMBER 24, 2015

As a marketer, I am always interested in learning about new technologies and how other companies are leveraging them to drive results. Predictive as a Key Capability : I admit, I’m not just writing that predictive is a main trend for marketers because I work for a predictive marketing company.

Enterprise Management 100

Enterprise Management B to B Work Management B2B Thought Leadership 100

Lattice

DECEMBER 28, 2015

We were named one of the best companies to launch your career. Predictive Lead Scoring FAQs. Here’s a quick look at the questions we hear most often about all things predictive lead scoring: best practices, comparing vendors, measuring impact and more. The San Mateo crew after volunteering at a local beach.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

APRIL 7, 2016

An important consideration for multiple models creation is the incoming channel of the lead and whether or not those leads have already engaged with your brand. We call these inbound versus outbound leads. Inbound leads have expressed interest by reaching out to you, downloading a paper on your website, joining a webinar.

Lead Ranking 100

Lead Ranking Vendors Intent Data Domain 100

Lattice

OCTOBER 5, 2016

My company Lattice built an AI-based marketing & sales solution from the ground-up. Since then we have expanded our solution to include a number of other use-cases including finding new prospects, serving targeted ads, out-bounding to key accounts, scoring leads, and retaining customers. This approach does not work.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190

Lattice

APRIL 11, 2016

We’ve seen hundreds of companies deploying a single model when in fact their business is too complex for just one model to truly be predictive. Too narrow means that the model can only be applied to one situation, and will not identify prospects that are actually a good fit for the company. Geo-Sensitive Models.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads SMB MQL 100