Everything Technology Marketing

DECEMBER 11, 2013

2) Identify questions that drive your goals Now that your company insider and outside analyst are in place, they’ll need to collaborate in order to identify questions that will drive growth for the firm — questions that may be answered through business intelligence (BI) and big data analytics. What is the amount of revenue retained? ?

Analytics 100

Analytics Marketing Strategy Marketing & Strategy Paid Search Agency 100

Everything Technology Marketing

OCTOBER 10, 2010

The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather. A better segmentation strategy is to start with why companies purchase a solution.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

APRIL 14, 2010

Today, in many organizations the executive suite is demanding proof of ROI and CEOs are asking the marketing function questions like: What is your economic value add to the company? Contrast this with your sales organization - typically the most measured and performance oriented part of the company. Or add 20 percent?

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100

Everything Technology Marketing

JUNE 22, 2010

Take a look the chart below to see the popularity of various social media metrics for measuring activity, followership, engagement, leads, and sales results (click chart to enlarge | n = 210).

Social Media 100

Social Media Customer Surveys Peer-to-peer Media 100

Everything Technology Marketing

OCTOBER 14, 2009

But, even before you get started and promote your company in this new online environment and create customized conversations with your customers and other stakeholders, you must consider who can “speak” on behalf of your company. Do you know who is responsible for entering your company’s details on LinkedIn? Think about it.

Social Media 100

Social Media Allocation Media CMO 100

Everything Technology Marketing

MAY 24, 2010

Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. Profiling of ideal companies and everything else follows from here. B2B buyers are more sophisticated than ever. Only with this knowledge will an intelligent marketing approach become possible.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

MARCH 14, 2011

With powerful content assets that lead, just like breadcrumbs, from problem to solution. (4) Early majority buyers will want to see references from companies just like them to reduce risk and ensure economic and technical success. This path needs to be made painfully easy for prospects to travel along.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Everything Technology Marketing

JULY 10, 2010

The goal is to attract interest that converts into qualified leads which you can follow up with and/or nurture over time. (2) 2) Lead Nurturing – Leads that are not sales ready need to be nurtured with the goal of guiding prospects through their buying decision process with educational and actionable content.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

APRIL 8, 2010

This has profound implications on marketing and the way companies engage with prospects. Also make sure you segment your target markets according to demographics, psychographics, and business environment to identify the segments that are the best fit for your company's offering; segments that have the most to gain by becoming your customers.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

NOVEMBER 14, 2009

This article outlines a ten-step process any size company can use to successfully enter a new market. Where and who do they go to when looking for solutions provided by your company? And lastly, it increases effectiveness and reduces risk by clearly identifying the discrete tasks necessary for success. These steps involve: 1.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

JUNE 18, 2010

As you know, more and more corporate functions are moving to a service and subscription based model where companies aggressively outsource everything that is not core to the business in order to gain advantages related to cost, scalability, and agility. One of the interesting topics that came up was outsourcing. What do you see happening?

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100