Crimson Marketing

AUGUST 17, 2015

Not so, for David Rowe, CMO of enterprise software support company Rimini Street, an unlikely marketer who found his way over to “the good side” by accident, after an early career as an engineer and technologist. David Rowe is the Senior Vice President and CMO of Rimini Street , the leading independent provider of enterprise software support.

Enterprise Management 100

Enterprise Management CMO Peer-to-peer Organization 100

Crimson Marketing

APRIL 27, 2015

As more companies look to expanding their digital reach, budgets for content marketing are growing and new promotion strategies are being explored. Companies are using content marketing to help with risk mitigation, lead generation, lead nurturing, and lead scoring. B2B marketers allocate approx. Source: Marketo.

Allocation 100

Allocation Planning Advertisements Advertising 100

Crimson Marketing

APRIL 9, 2015

Only a mere decade ago, most companies were not implementing B2B marketing technology whatsoever. 80% of companies with the highest-performing demand waterfalls have implemented #marketingautomation Click To Tweet. “This data helps you see who a lead is, what they are about, and where they are in the buyer’s journey.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Crimson Marketing

JULY 23, 2015

Leads vs. Opportunities. As an easy example, a click-through or open isn’t a lead. A lead is a qualified response that Sales can follow up on. But, while that’s a fairly traditional definition, the accompanying idea that Marketing just pitches leads over the fence and moves on is now rather outdated.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

JUNE 28, 2013

The goal of any and all companies is revenue growth. Alignment is determined by clear definitions of what is a qualified lead , what is an opportunity. Marketing’s goals are also based on company revenue goals. Kerry Langstaff has over 20 years of experience managing marketing for technology companies.

Work Management 100

Work Management Marketing Management Demand Generation Public Relations 100

Crimson Marketing

AUGUST 4, 2015

B2B companies have recently had to confront an awkward truth. This is, of course, still an important part of a good sales strategy, but unfortunately, B2B companies who want to be successful cannot concentrate their efforts solely on closing deals. What is their role in the company? What size is the company?

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

JUNE 20, 2013

The problem is the sales organizations don’t believe marketing is doing enough to create leads for them. . Handing leads off to sales. Companies get bogged down in automation, because it’s not as “automatic” as we’d like it to be. . Reason 3: Handing Leads off to Sales. Why is that?

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

SEPTEMBER 9, 2015

Cary Fulbright, Chief Strategy Officer at natural language processing software company Attensity, joins Moneyball for Marketing to give us a peek into the developing world of natural language analytics for such unstructured data, and how it can improve customer relations, reduce churn rate and help achieve other marketing objectives.

Churn Rate 100

Churn Rate Marketing Management Marketing & Strategy Gartner 100

Crimson Marketing

NOVEMBER 10, 2014

Your company conducts quarterly budget reviews to determine how well projections aligned with performance. As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. Lance Walter is Chief Marketing Officer for Host Analytics and leads the company’s global marketing efforts.

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

Crimson Marketing

DECEMBER 17, 2015

From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve. He then shares his philosophy of balancing the analytical approach of digital marketing solutions with the creative approach of branding.

CMO 100

CMO Enterprise Management Class Marketing Management 100

Crimson Marketing

JULY 9, 2015

One company that has shown how much impact insight-driven, proactive marketing can have is Rochester, NY-based Paychex; the leading payroll, HR, and retirement benefits outsourcing service for small businesses. companies with fewer than 100 employees. At the same time, pinpointing where leads came from had become impossible.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Crimson Marketing

JULY 24, 2014

Some companies are even assigning quotas to marketing and compensating marketing executives on meeting those quotas. . As a marketer, instead of looking at the negatives of this trend, you can approach it as an opportunity to finally achieve credibility within your company, especially within the executive suite. Don’t talk about leads.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Crimson Marketing

DECEMBER 9, 2014

While the ability to turn qualified leads into paying customers remains important, says Manny Kostas, CMO of security corporation Symantec, there is more to it than that. Focusing on initial awareness of soft leads, and securing the renewal of existing customers is just as important to business growth.

CMO 100

CMO Top of Funnel Marketing Management Ad Building 100

Crimson Marketing

MAY 15, 2015

According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. Susan Ganeshan is the CMO of Clarabridge , whose customer experience management platform helps hundreds of the world’s leading brands understand and improve the customer journey.

CMO 100

CMO Gartner Brand Identity Branding 100

Crimson Marketing

SEPTEMBER 23, 2015

It takes more than competing with your competitors and incremental changes to transition your company to digital. Companies who are really focused on going digital challenge themselves to think long term, about new business models, and are disruptive. Digital companies are willing to make tough decisions right now, today.

Video Marketing 100

Video Marketing Digital Transformation Lead Ranking Organic Leads 100

Crimson Marketing

OCTOBER 8, 2013

55% increase in inbound leads when adding 5 landing pages to existing 10. 57% of companies have acquired a customer via their blog. Companies that blog 15 times or more a month get 5 times more traffic that non-blogging companies. Publishing infgraphics leads to an average 12% in traffic growth . Your Website.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Crimson Marketing

OCTOBER 7, 2013

55% increase in inbound leads when adding 5 landing pages to existing 10. 57% of companies have acquired a customer via their blog. Companies that blog 15 times or more a month get 5 times more traffic that non-blogging companies. Publishing infgraphics leads to an average 12% in traffic growth . Your Website.

Marketing & Strategy 100

Marketing & Strategy Landing Pages Case Study Case Studies 100

Crimson Marketing

NOVEMBER 24, 2014

Mark Sarbiewski, CMO of business planning technology company Anaplan shares tips in this Moneyball for Marketing podcast on how to use marketing technology to define process, determine KPIs, discover conversion cycles and positively affect ROI. Keep it Simple: Too much data, Mark says, can be overwhelming, and can obscure the insights needed.

Planning 100

Planning CMO Lead Qualification Business 100

Crimson Marketing

JANUARY 15, 2015

As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software. Marketing, Atri says, is the one organization within a company that has purview over the entire business lifecycle of a customer.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

JULY 22, 2014

To compete in this type of marketplace, B2B companies must engage buyers quickly, repeatedly and efficiently. Getting up to Speed: What can CMOs of B2B companies learn from B2C companies about sales and retention? world” we live and work in, both immediacy and persistency are necessary to convert sales leads.

CMO 100

CMO Top of Funnel Analytics Funnel Advertising 100

Crimson Marketing

JUNE 26, 2014

Marge Breya, EVP and CMO of data integration company Informatica and architect of the company’s marketing system, works on the front lines of these changes. Industry Change: The changes that Marge predicts in sales model and content marketing strategy for her company and the industry in the coming years.

Demand Generation 100

Demand Generation CMO Demand Top of Funnel 100

Crimson Marketing

JUNE 23, 2015

While this creates challenges for marketers who once had the stage to themselves, it also creates unique opportunities, says Jackie Yeaney, Executive Vice President of Strategy and Marketing for open source software company Red Hat. “If All-Around Accounting. Shiny, Happy People.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Strategy 100

Crimson Marketing

JUNE 11, 2013

If you’re a company that deals in partner marketing, you may not be fully taking advantage of all your conjoined potential. For example, an advantage of a partner community is it may spark conversations that lead to innovative ideas. This prevents them from gaining the greatest possible competitive advantage from their alliances.”

Work Management 100

Work Management Advertising Agencies Marketing & Strategy Marketing Management 100

Crimson Marketing

SEPTEMBER 17, 2013

No other social platform allows you to find leads, share content and drive traffic as effectively as LinkedIn. It has the potential to be one of your best channels to create brand awareness and grow your company reputation. Provide exclusive content and insight for what’s going on at your company. Join LinkedIn groups.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

OCTOBER 23, 2014

In this Moneyball for Marketing podcast, Jeff Spicer, VP of Digital Marketing at leading visualization software company VMWare, addresses the trials, trends and tools of B2B product marketing. Jeff Spicer is the Vice President of Digital Marketing at VMware , the leading visualization software company.

B2B Marketing 100

B2B Marketing Product Digital Marketing Funnels Paid Search Agency 100

Crimson Marketing

DECEMBER 18, 2013

Content: Nearly 50% of companies now have content marketing strategies. Inbound marketing delivers 54% more leads than traditional outbound marketing. B2B companies that blog generate 67% more leads than those that don’t. Internet advertising will account for 25% of the entire ad market by 2015.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

FEBRUARY 17, 2015

Lead purchasing and advertising are popular methods to build a corporate marketing funnel. To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV).

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

Crimson Marketing

FEBRUARY 6, 2014

Lead Generation. Inbound Marketing: Accounted for 34% of all leads generated in 2013. Produced 54% more leads than outbound marketing. Saved an average of 13% in overall cost per lead. 83% of respondent companies are using social technology. Benefits of Transitioning From Push to Pull Marketing. Website Conversion.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

AUGUST 14, 2014

Bizo recently conducted a survey on the state of B2B lead nurturing and found that 3 out of 4 marketers are interested in taking their optimization marketing solutions further. Marketers are using marketing technology, such as marketing automation, more and more to nurture leads and move them down the sales funnel.

B2B Marketing 100

B2B Marketing Optimization Planning B2B 100

Crimson Marketing

SEPTEMBER 4, 2013

The Company – Look at what they already have and how you can improve their environment with your solution. Bob Braham is the Chief Marketing Officer at SGI, where he leads the marketing execution and product management team as the company expands from High Performance Computing to being the premier platform for Big Data Applications.

Work Management 100

Work Management Marketing Management Advertising Agencies CMO 100

Crimson Marketing

SEPTEMBER 29, 2015

Companies are facing buyers who are more knowledgeable than ever before. By collecting and analyzing lead data, marketers are able to pass on comprehensive customer insights to their sales team, ensuring that everyone is on the same page in creating a personalized customer experience.”

B2B Marketing 100

B2B Marketing B2B Storytelling B2B Sales 100

Crimson Marketing

FEBRUARY 11, 2015

Steven Wastie, CMO of application performance management company AppDynamics, knows—his company doubles its revenue every year. He shares how investment in marketing technology and models across the company is helping AppDynamics stay agile.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Work Management Marketing Management 100

Crimson Marketing

SEPTEMBER 18, 2014

That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit. Peter Isaacson is the CMO of Demandbase, a B2B marketing technology company focused on advertising and website personalization. “How is your relationship with Sales?”

DemandBase 100

DemandBase CMO Marketing Management B2B Sales 100

Crimson Marketing

MARCH 18, 2015

Brad identifies one big hole in the game of all 1800 Martech companies on the marketing technology map and predicts the next evolution in marketing intelligence. BrightEdge is the leading content performance marketing platform for the enterprise.

Fulfillment 100

Fulfillment PR Demand Generation Marketing & Strategy 100

Crimson Marketing

JULY 10, 2014

Yet it’s projected that roughly 30% “of the thousands of pricing decisions companies make every year fail to deliver the best price” leading to a significant loss in revenue. ” Every product or service offered by your company has an optimal price the buyer will pay. . increase in operating profits?

Pricing 100

Pricing Price Marketing Management Paid Search Agency 100

Crimson Marketing

DECEMBER 16, 2014

Marie explains Check Point’s corporate marketing mix amongst digital and physical, shares how they generate inbound leads and explains why trust and connection are what matter, whether they emerge from modern marketing technology or face-to-face interaction. Connection is Key: Check Point frequently connects with customers at field events.

CMO 100

CMO Paid Search Agency Transparency Lead Nurturing 100

Crimson Marketing

JANUARY 14, 2014

This will mean turning “engagement” into lead generation and an investment in social selling. B2B companies will invest 80% of their effort on blogging, LinkedIn and Twitter, and largely ignore Facebook, G+, Pinterest and others. How Will It Impact Marketing, Sales and Customer Service? Getting results will dominate social marketing.

Social Media 100

Social Media Media B2B Sales Linkedin 100