Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. buy a link » SUBSCRIBE TO CIO.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JUNE 10, 2015

We discussed nine ways companies have found to connect social media to revenue and ROI. Listen for Lead Gen opportunities. Here are nine ways to connect Social Media to Revenue and ultimately ROI. Map your social activities to all 4 stages of a customer journey: Awareness, Acquisition, Activation and Retention.

ROI 100

ROI Lead Gen Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

MAY 7, 2013

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Too many companies in my opinion leave it to the sales team to figure this out all this by themselves. Content is king so being able to use it to your advantage is key.

Top of Funnel 100

Top of Funnel Social Media Media Thought Leadership 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

Sites must be more visual, more concise and more consumable, taking the following into account: 1) Design your site for the consumer, not the company. But take a look around at leading e-commerce brands and you’ll find a necessary constant: they design the site with the buyer in mind. 2) Start testing, seriously.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Buzz Marketing for Technology

APRIL 28, 2009

They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation. I suggested a few different places like investing in more Content Marketing, Lead Nurturing and Social Media. Lead Nurturing - if this isn't high on your list, it should be. And finally.

Lead Nurturing 100

Lead Nurturing Bandwidth Demand Generation Agencies Buying Cycle 100

Buzz Marketing for Technology

SEPTEMBER 7, 2011

I know it sounded like plenty of roles I had within major companies! In fact, 68 percent of companies don’t know or can’t measure social media ROI or worse 62 percent of CMO believe that social media will pay off … eventually! But I need your help to vote for my session!

Facebook 100

Facebook CMO Social Media PR 100

Buzz Marketing for Technology

JUNE 15, 2009

And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? - Tags: social media Lead Generation.

Social Media 100

Social Media ROI Media Lead Gen 100

Buzz Marketing for Technology

SEPTEMBER 10, 2014

Because it causes companies to do a lot of dysfunctional things like just focusing on the bottom line. So the assumption that change is the weird thing and stability is the normal thing is something that causes a lot of companies to get taken by surprise. And I’ll give an example of a friend of mine at a big publishing company.

Press 100

Press Social Media Analysis Social Marketing 100

Buzz Marketing for Technology

JUNE 30, 2010

It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. Tags: Customer Customer Experience Customer Support Lead Generation Support. Just letting them know you are out there to help is always a good idea as well.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Think that sounds like the future years from now? Last week the clever folks at G.1440

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

JUNE 9, 2010

New customers will cost a lot to acquire and in their first year or two deliver small revenue as the relationship between your company and the new customer is growing. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. (Which is what the CEO and the market wants from you anyway!). Tweet This!

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

JULY 1, 2015

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. What came out is quite interesting for any company looking to take their thought leadership program to the next level.

Thought Leadership 100

Thought Leadership Lead Ranking SME Paper 100

Buzz Marketing for Technology

APRIL 30, 2013

According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live. months; so promising a three-month turnaround is setting your company up for failure. The good news is that it doesn’t have to be tricky. Think long-term.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. 4) Find intent to purchase – You’re probably interested in how these great social media conversations can help you find leads. It’s easy to get caught up in the buzz, and the hype, around social media.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

AUGUST 15, 2016

Alex and I discussed the basic question: Who is going to lead and who is going to govern this brave new work of cryptocurrency. As he said to me about the future of digital monies, “A lot of banks and companies and governments are waking up to the potential of this technology. And they’re all governance questions really.”.

Validation 100

Validation Lead Scoring Lead Ranking Order 100

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Prior to joining Yodle, he held the position of COO at Community Connect, a niche social networking company, where he lead consumer marketing, product management and development efforts. Court received a BA in English from Princeton University and an MBA from Harvard Business School.

Long Tail Marketing 100

Long Tail Marketing Marketing Management Doubleclick Marketing Automation Services 100

Buzz Marketing for Technology

DECEMBER 22, 2009

As the “lightning rod” for all things social at Avaya – I have tried not to accept the mantle of being the head of social media and instead be more of a caretaker of social activity across the company. I agree you need someone to know what is going on across the company socially but you should not confine social to just a few select people.

Social Media 100

Social Media Media Digg Lead Gen 100

Buzz Marketing for Technology

OCTOBER 19, 2016

You care that consumers are being protected, that companies are not violating the law or committing crimes, and perhaps most importantly you care about risk in the system. You want to ensure that risk is not being concentrated in the wrong places where it could eventually lead to a crisis.”. Alex continued.

Sample 100

Sample Act-On Course Positioning 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

The problem is, most B2B companies don’t have a strong why. Tags: Advertising Branding Communications Content Marketing Innovation Lead Generation Social Media Strategy. Simon’s approach to messaging is very unique in the sense that – All organizations function on 3 levels. What you do, How you do it and Why you do it.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

All of that is a good start, but the results you need to justify your efforts will come by taking a holistic company approach. Results : 500,000 viral updates on company products. Analyzing social media to find leads using a variety of search terms. Improved Customer Support. Increase Engagement with Professionals.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

JANUARY 26, 2011

Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Let me explain ….

Social Media 100

Social Media Media Broadcasting PR 100

Buzz Marketing for Technology

AUGUST 18, 2010

Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B. That’s a good thing yes but I don’t feel like we are there yet.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

MAY 15, 2013

And who should lead the charge? The question is: who inside the company can embody these traits and help the CEO rule the roost? The ambitious CMO knows that their company site must be more engaging than the competitions’, as well as a place that customers trust, valuing the available products, services and information on offer.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

NOVEMBER 16, 2011

Winning companies are defined today not by their product and service offerings but by the manner in which they respond to the needs of their consumer. Better data can lead to better decisions and, ultimately, better outcomes. You have to be ready to act in a heartbeat. Now that’s cool. Ok so this isn’t the newest concept you ever.

Planning 100

Planning Paid Search Agency Budget Programs CMO 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

Does it relate to the major growth initiatives of your company? If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. I think B2B marketers really need to think and act more like a media house themselves. What is your publishing calendar?

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Buzz Marketing for Technology

FEBRUARY 23, 2009

And for good reason – better margins, better awareness, better leads, more qualified leads. Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at it that drive you leads. He has a B.A.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Sales Qualified Leads 100

Buzz Marketing for Technology

FEBRUARY 2, 2009

Much more than a Social Media monitoring solution, BuzzGain can help you reveal the influential voices and corresponding conversations that are happening about your product or service so that companies can listen, learn, and effectively engage in mutually beneficial relationships.

PR 100

PR Marketing Management Buzz Startups 100

Buzz Marketing for Technology

APRIL 8, 2010

The issue here is much the same as email (the more email you send the more you get back) so if you start responding on the social web – it will likely lead to more opportunities to respond. 4) Respond like a person, not a company – try to resist the urge to automate the responses. I say – don’t do it! Tweet This!

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

DECEMBER 11, 2008

Link to Original Audio Source Signup for this Podcast Series About Dan Dan Schawbel is the leading personal branding expert for Gen-Y. Presently, Dan is a Social Media Specialist at EMC Corporation, which is one of the leading technology companies in the world. He is the author of “Me 2.0:

Personalization 100

Personalization Brand Identity Branding Lead Scoring 100

Buzz Marketing for Technology

DECEMBER 19, 2012

Certainly, many ecommerce shops attempt to mimic Amazon’s highly successful interactions with returning customers (“You were interested in XYZ, so you may enjoy ABC,” etc.) — but most companies are not going far enough, allowing customers to slip through the cracks. Instead, you seize the moment, right when it matters.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

FEBRUARY 2, 2011

And the first step of such ownership is to appoint someone to lead it. In fact I get a little worried that the CEO of one of these companies will one day meet our CIO and thank him for our business and he won’t even know who they are! Enter the chief marketing technologist.&#. No related posts.

Advertising Agencies 100

Advertising Agencies CMO Salesforce.com Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums. There is a huge opportunity here that some company needs to fill fast.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

OCTOBER 5, 2013

When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. LH: One of our clients, Serena Software, makes a software application that help large companies manage the flow and upgrade of other software applications on mainframe systems.

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums. There is a huge opportunity here that some company needs to fill fast.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. And furthermore the path is unique to each company. Share it on StumbleUpon. Send this page to Print Friendly.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

MAY 5, 2009

Silicon Valley is built on the rubble of other people’s failure – big companies grow and have their day then collapse and restart. Take Virtual worlds – ex Habitat vs Second Life – took 35 or more companies that tried virtual world between when habitat started and second life started to make it work.

Distribution 100

Distribution Tagging Planning Facebook 100