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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. If the user clicks on a visitor, the software shows her the name and location of the company that the visitor comes from, details about the company, and information about the visitor, such as the search terms that brought her to the site.

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Akkroo Acquired By Integrate for $34M

Lead Liaison

I’ve been thinking about the news I heard last Thursday, April 4th 2019, that a company called Integrate acquired Akkroo for $34M. In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on.