Convince & Convert
JANUARY 4, 2024
What should you consider before hopping on a social trend? There’s great benefits to incorporating trendy content in your brand channels, however, there’s a misconception that just hopping into the trend will lead to success for your brand. 1 Will this social trend add value to your brand? There’s an estimated 4.9
Webbiquity
MARCH 30, 2021
Unsurprisingly, the metric that clinched the first position was “quality of leads.” This crisis response led them to identify several short- and long-term trends. Personalization is for the lead generation and nurturing process. Live chat software can boost your lead generation efforts significantly.
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Visitor Queue
JANUARY 8, 2024
Lead generation best practices change every day. With compliance regulations and emerging technologies, it’s not easy to stay on top of trends. Not to mention ensuring you’re generating enough leads. Effective lead generation not only enhances sales but also contributes to brand awareness, customer engagement, and positioning.
Webbiquity
FEBRUARY 28, 2023
Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. This post details four predictions for key B2B eCommerce marketing trends in 2023. B2B companies can use AI and ML to gain a deeper understanding of client behaviors, needs, and priorities.
Speaker: Dawn Colossi, CMO, FocusVision
We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement.
Webbiquity
MAY 30, 2023
However, the outlook varies considerably by industry and company size. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. , 2023 looks like a tough year for marketing budgets.
Convince & Convert
JANUARY 4, 2024
What should you consider before hopping on a social trend? There’s great benefits to incorporating trendy content in your brand channels, however, there’s a misconception that just hopping into the trend will lead to success for your brand. 1 Will this social trend add value to your brand? There’s an estimated 4.9
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. In this webinar, we’ll cover: How to establish an inbound program that will attract leads. And the best part is, it can apply to content for all stages of your funnel!
Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”
We rely on titles, company size and industry to define personas – but there is so much more! It’s a fatally flawed approach that leads to lackluster results. We use Personas for messaging but then lose steam and focus regarding the segmentation part of our strategy.
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. Simple steps every company can take to protect what GDPR considers “personal data”.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
You'll come away with an understanding of what other B2B marketing professionals are doing and actionable insights such as: How marketers in your industry and company size are adjusting marketing budgets and event plans to drive lead generation in spite of COVID-19.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads. In this webinar, you will learn: The fundamentals of effective lead generation.
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