Convince & Convert

AUGUST 24, 2015

The stories employees and executives tell internally are the most human leading indicators of organizational health and marketplace effectiveness—more so than the marketing stories we tell externally. A large gap between the two is a leading indicator of problems and shouldn’t be ignored. Many Companies Don’t.

Storytelling 166

Storytelling Paid Search Agency Companies Lead Scoring 166

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Heinz Marketing

SEPTEMBER 14, 2023

Even a change for the better can be poorly received, and leading change can be downright demoralizing. Whether communicating out to your team, cross functionally to colleagues, or upwards to executives, effective storytelling assuages fears, gains and maintains buy-in, and grants the clarity people need to engage.

Storytelling 110

Storytelling Buy Lead Ranking Work Management 110

Contently

FEBRUARY 8, 2022

I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. You know, the person who buys the products and keeps the company in business? Your company should promote your story and humble beginnings on your “About Us” page.

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Storytelling Brand Identity Branding Word of Mouth 205

Zoominfo

AUGUST 26, 2019

While there’s not one simple answer, there is one method that stands head and shoulders above the rest: storytelling. Perhaps you’re already well-versed in brand storytelling , or maybe you’re scratching your head and wondering how stories can help you retain customers. Either way, today’s blog post is for you. Humanize your brand.

Storytelling 189

Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

ClearVoice

DECEMBER 29, 2020

One of those is the endless pursuit brands have with being considered a great storyteller. After all, every company has its own founding story, operating principles, and guiding values, and they want to ensure that it’s communicated effectively to each client or customer. 6 storytelling myths in marketing.

Storytelling 122

Storytelling Planning Paid Search Agency Advertising Agencies 122

Webbiquity

MARCH 10, 2020

Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. So, to establish long-lasting relationships and generate more leads, you need to organically build interest among your target customers. Storytelling is a big one. All in all, outbound marketing is not what it once was.

Sales Qualified Leads 305

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 305

Oktopost

FEBRUARY 2, 2022

CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads and so much more!!

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

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Storytelling Consulting Marketing & Strategy Paid Search Agency 177

Content Standard

SEPTEMBER 21, 2023

What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.

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Storytelling Digital Marketing Funnels Brand Identity Branding 82

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. As customers, we are constantly assaulted with commercials and marketing messages from a variety of companies. What Is Storytelling?

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Storytelling Content Marketing Brand Identity Branding 59

Contently

DECEMBER 2, 2019

My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. Klein was the lead writer and EP on Inside Amy Schumer and is now the voice of Jessi Glaser on Big Mouth.

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Storytelling Amazon Paid Search Agency Advertising Agencies 163

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Your Company Blog? Quick Takeaways.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

LeanData

FEBRUARY 8, 2023

Everyone remembers good storytellers. Telling a story is one of the best ways to help buyers understand what your company does. Telling a story is one of the best ways to help buyers understand what your company does. Training your Sales team to become great storytellers begins with the “WHY.”

Storytelling 52

Storytelling Conversion Case Studies Case Study 52

BenchmarkONE

APRIL 1, 2020

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling. You could lead with: Intrigue. Make them curious.

Storytelling 100

Storytelling Business Urgency Marketing Differentiation 100

Heinz Marketing

MAY 1, 2021

Intent data offers a company knowledge about why its marketing efforts do or don’t lead to conversions and how to change a marketing program to correct any issues. 6 Strategies for Leading Through Uncertainty. Brand Storytelling Is A Competitive Advantage. Brand Storytelling Is A Competitive Advantage.

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Storytelling Urgency Marketing Brand Identity Branding 94

Contently

DECEMBER 20, 2017

And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here ! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” It’s how we’ve built our company and helped thousands of brands transform.

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Storytelling Course Order Tactics 96

ClearVoice

MARCH 29, 2022

While your business may not include magic carpets, iridescent dragons, or seven sprightly dwarves, the storytelling elements found in fictional tales are just as engaging and influential when incorporating storytelling in your business’ content marketing. What are the Elements of Great Storytelling in Content Marketing?

Storytelling 59

Storytelling Content Marketing Paid Search Agency Content 59

Heinz Marketing

JULY 23, 2022

The Power of Storytelling in B2B Marketing. In this article, Paul Cash and James Trezona explore how storytelling fits into B2B marketing and how leaders in this space might utilize its unique powers. He writes to prioritize valuable leads first, evaluate and evolve pipeline processes, and finally to utilize CRM.

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Storytelling B2B Sales Marketing Analytics Tools Marketing & Strategy 74

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1 Sadness leads to giving.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Only B2B

MARCH 20, 2024

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team? Attending webinars or events.

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High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

The Lead Agency

MAY 25, 2023

This is especially true for B2B buyers, who follow a long and complex purchase journey, which often requires input from multiple people at their company. Establish the solution , which is the specific product or service that your company was able to provide in this instance.

Case Study 62

Case Study Case Studies Storytelling Studies 62

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Lattice

MAY 31, 2016

But while its fine for people to skew more in one direction, it’s a mistake for companies to lean too far either way, as they can negatively impact their pipeline growth. At this year’s SiriusDecisions Summit , the theme focused on helping companies find the right combination of art and science to see intelligent growth within their business.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. A marketer’s job is to find and understand high quality leads, then help convert them to sales. A marketer’s job is to find and understand high quality leads, then help convert them to sales.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Convince & Convert

APRIL 12, 2024

Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes. Find existing or create new opportunities to present social data to the larger company and/or marketing organization. Keep the social team top of mind always.

Social Media 135

Social Media ROI Media Cross-Selling 135

Contently

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. Over at my LinkedIn newsletter , it’s the art and science of storytelling.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Contently

SEPTEMBER 22, 2017

Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. This summer, I sat down at the Cannes Lions Creativity Festival with Hernan Lopez, CEO and Founder of Wondery, an upstart podcast network backed by Fox with big visions for the future of storytelling.

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Storytelling Television marketing Advertising Mediums Demand 124

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Then they can drive demand for the product to boost company revenue. In turn, your company can make more sales and boost revenue. Share positioning and messaging with everyone in the company. Use Storytelling. Quick Takeaways. Source: Drift.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363

Marketing Insider Group

JULY 6, 2015

Whether he knew it or not, my grandfather was a master storyteller. What’s interesting is that it’s these same elements of storytelling that capture and enrapture audiences of companies with which I work today: Structure : All stories should have a clear beginning, middle and end. For B2B companies, this is just as critical.

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Storytelling B2B Marketing Planning Trust Marketing 100

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Build Video Storytelling Around Emotion 3. Contents 1.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Marketing Insider Group

APRIL 17, 2023

The problem is that you aren’t getting the clicks that your content deserves, which means you’re also missing out on opportunities to convert leads. What Is Brand Storytelling? By Michael Brenner A great story can capture and keep anyone’s attention – so why not turn your brand into the best storyteller of them all?

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 342

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Marketing Insider Group

DECEMBER 29, 2020

Companies should position themselves as thought leaders to build trust and loyalty with target audiences. If you can successfully execute the following b2b marketing strategies , you’ll outshine your competitors, build lasting connections with customers, and win more leads and sales in 2021. Top B2B Digital Marketing Trends for 2021.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Trade Press Services Newsletter

APRIL 4, 2024

Benefits of Being a Podcast Guest As a podcast guest, thought leaders and companies can establish their credibility, expand marketing reach, and connect on a meaningful level with target audiences. To captivate and engage the audience, focus on storytelling. Tell a story.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Marketing Insider Group

JULY 23, 2015

For a company to make the transition from telling stories to creating brand experiences, they have to focus on the power of their employees to amplify the purpose and essence of the brand story. Confining storytelling just to marketing or PR limits the value and impact that storytelling can make. Citizen Storytellers.

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Storytelling Work Management Lead Scoring Lead Ranking 100