Customer Experience Matrix

DECEMBER 8, 2011

Social media monitoring: watching social media for mentions of the company or other topics and responding when appropriate. This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

JULY 9, 2010

Once the audience is assembled, the site can also deliver the company’s own content and advertisements. You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. Sources can include social media, news feeds, patent registrations and RSS subscriptions.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

DECEMBER 14, 2009

If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others. Spredfast's developers also recognized that large companies will have many different people working on different aspects of a project. links for each event.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

MAY 6, 2010

Demand generation features are adequate, if a bit rudimentary, and are supplemented by social marketing capabilities that do an above-average job of integrating social activities with traditional lead data. Commenters are automatically entered as leads into the Genoo database. RSS subscribers can also be automatically added as leads.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

JANUARY 29, 2009

Marketers can use the queries to identify new leads and select cross-sell and upsell offers. The system can also accept streams of XML data over HTTP, which includes RSS feeds, Twitter posts and other Web sources. For now, the company simply recommends that users make sure they have plenty of extra memory available.

Process 120

Process Work Management Marketing Management Vendors 120