As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. As noted here in a preliminary summary of the best Twitter articles and posts of 2012 last fall, “Twitterers collectively post a billion tweets every three days. ” How can you grow and maintain an active, relevant Twitter following? Most effectively use Twitter advertising? MORE >>

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. The same holds true when developing strategies for Twitter. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1. Share control – One way to ensure a steady flow of messages from your company Twitter account is to employ not one, but multiple users to represent the brand. Encourage employees – Don’t look simply at one official presence on Twitter. MORE >>

Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services 7 Tips to Use Twitter to Generate Traffic and Leads Used in the right way, Twitter can be one of the best social media tools to be used to generate traffic and leads for your new business. For the past 18 months, Twitter has been the leading traffic generator to my Tradesmen Insights blog. Twitter is more of a broadcast tool that most would admit and current research validates. Pay-it-forward. MORE >>

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. And that leads to questions, like: What are the best ways to attract more (relevant) followers? Which companies are really succeeding on Twitter, and how are they doing it? What’s a Twitter chat, and how do I participate in one? Twitter Tools. MORE >>

In the day to day challenge of lead generation, numbers matters. And when lead flow slows to a trickle, this sets off an understandable panic in the marketing corner. An established company with robust web traffic and established demand generation programs had a pretty predictable business with great SEO and certain seasonal spikes to demand. The average close rate on hand-raisers from inbound lead forms was around 50%. For a few months, lead flow had become a little soft, but nothing dramatic. Then, suddenly, lead flow dropped quite dramatically. MORE >>