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How to save Twitter

grow - Practical Marketing Solutions

Despite all the Wall Street belly-aching about Twitter, The Bird is a powerful force in our world. But if Twitter has no paying customers, it will not be a platform forever. Twitter has an enormous and passionate audience. It is changing the world through Twitter chats. Twitter will never have the mainstream panache of Facebook or the dead-simple interface of Instagram.

10 reasons why Twitter is content marketing’s best friend

grow - Practical Marketing Solutions

Twitter is much more than “what I had for breakfast.” ” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. As you.

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog.

Search isn’t about search anymore, it’s about social

Biznology

Tweeters : Twitter’s hard but worth it, if you can make the right connection. It might even be worth it to search and discover the right hash tags, or even really spend your time and maybe a little money wooing one of the top Twitter influencers. Don’t lead with links, lead with valuable content. Instead of only producing one very expensive. Do it!

10 Helpful Uses of RSS Feeds for Marketing

Hubspot

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. 10 Helpful Marketing Uses of RSS Feeds. 1. Write about it!

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Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Compelling content that attracts interaction will generally have higher Edgerank; meaning higher positions in the news feeds, higher message reach, and increased likelihood of page likes, meaning higher chance of users interested in your content which can lead to leads

5 Ways for B2B Companies to Engage on Twitter

Social Media B2B

Just as B2B sales relationships aren’t built over night, sustained B2B Twitter relationships – often the basis for industry insight, lead generation and media coverage – require a commitment to engagement. When considering and crafting Twitter contributor, monitoring and legality strategies to support B2B sales efforts, it’s also important to think about how your company can leverage two-way communication. Here are five ways to approach B2B Twitter engagement: 1. The beauty of Twitter is its mobility. Original content. Retweets.

Content Marketing – Are You Getting 35 million Inbound Leads?

B2B Lead Blog

B2B lead generation and lead flow are critical to your business. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. One of the most successful lead drivers ever is HubSpot’s own Marketing Grader , with over 250,000 inbound links (+1 from me!)

13 Brands Using LinkedIn Company Page Features the Right Way

Hubspot

Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Blog RSS Feed. Company Status Updates. News Module.

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! “Some companies aren’t social and never will be.

20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation. Callbox.

The Top 20 Twitter Clients being Used in 2012

WindMill Networking

I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups  in my Social Media Strategies for Business LinkedIn Group  to find out what others use. asked my 2,500 group members: What Twitter client do you use for business ? The leading client in the poll as I write this blog? Cibo , a digital agency based in San Francisco, saw my tweet and responded as follows: @ NealSchaffer Interesting poll, a quick query of 5,000+ agency accounts and 1.5M+ tweets shows that HootSuite leads. TwitterThanks!

Content Marketing – Are You Getting 35 million Inbound Leads?

B2B Lead Blog

B2B lead generation and lead flow are critical to your business. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. One of the most successful lead drivers ever is HubSpot’s own Marketing Grader , with over 250,000 inbound links (+1 from me!)

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

Happy New Year!   I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine.   As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving.   As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts.  have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. White papers and eBooks are excellent lead generators.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. So how can companies most successfully use LinkedIn to generate more leads and sales? How can you maximize the visibility and impact of your LinkedIn company page?

7 lead segmentations to beautify your lead nurture program

B2B Lead Blog

Proper segmentation for your lead nurture program is akin to a well-prepared garden bed. lead targeting and segmentation ideas to get you started on a beautiful program. 1. Previous lead behavior. Just be sure to work with a reputable company that guarantee the quality of hyper targeted lead lists. 4. But with so many variables, where to start? Segment something.

B2B Twitter Reseach Report Uncovers “Secret” to Success

B2Bbloggers

Over the next few posts, I’ll present and expand upon some of their key B2B Twitter Research Report findings. To start, BtoB discovered that: B2B companies who invest in using Twitter for business marketing and use it more frequently, experience greater success and satisfaction with Twitter. Many B2B companies jump into the Twitter water right away.

11 Reasons Your LinkedIn Company Page Sucks

Hubspot

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature. Where could you make improvements?

RSS 25

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Provide ongoing marketing ideas to engage target audiences and generate leads. Increased leads. Introduction. Objectives.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Provide ongoing marketing ideas to engage target audiences and generate leads. Increased leads. Introduction. Objectives.

Want to Build a B2B Community? Twitter Chat Offers Advice and How.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Build a B2B Community? In other words, how can B2B companies move towards being ‘social enterprises’? Kinaxis : For companies: Make the business case.

Why Content Shock is coming to a Facebook ad near you

grow - Practical Marketing Solutions

In their recent blockbuster earnings announcement, CFO Dave Wehner said something interesting: Facebook’s ad load, or the total number of ads the company can show to each user, will be a “relative non-factor for predicting Facebook’s future revenue growth starting this time next year.” Eventually some companies aren’t going to be able to hang in that environment for long.

Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Your B2B Marketing Plan Doesn’t Need Twitter. But what if you don’t want to keep ignoring Twitter? The topic tonight is “B2B & Twitter.” Or Does It?

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Insert company logo here] Thanks for registering. Insert company logo here] Dear FirstName, Thanks for registering to receive [insert name of resource] from CompanyX. Personalization: Adding "Dear FirstName" in your email is good but you're wasting an opportunity to build a relationship between the new registrant and a real person at your company. Email Autoresponder 1.0

Professional and Corporate Twitter for B2B – Best Practices.

B2Bbloggers

If you manage a corporate Twitter account, do you also maintain a separate “professional you” account? How to avoid a Twitter burnout? Join fellow B2B marketers for a discussion on Twitter best practices, tips and advice! Ksenia launched @ Firetide – with 800+ followers, it’s is one of the most active Twitter accounts in physical security and wireless infrastructure space.

Tools I use to amplify social campaigns

Biznology

Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. Sharing your gaggle’s content to your employee’s 5,423 Twitter followers would be more powerful a social signal than to their 23 followers they have on the account they created for you. Engagement! GaggleAMP. Give cash.

Facebook and Snapchat at war, and four other groovy media trends

grow - Practical Marketing Solutions

Twitter’s new partnership with the National Football League. Is this the salvation of Twitter or is this FOURTH AND LONG for the company? Click here for the show’s RSS feed – for Android listeners. You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. How to save Twitter. OH MY! WOWZERS.

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads.  78% of their biggest challenge is generating quality leads.  Second on the list is generating a high volume of leads; 49%.  In general, their biggest priority is, of course, lead generation, and then converting quality leads into customers. Generate Leads: 46%. . Same survey; companies 200-1000 employees. 

Click 57

9 Twitter Tips for B2B Marketing Success

Modern B2B Marketing

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation.  To ensure the effectiveness of such marketing mixes, it’s important to continue checking initiatives against overarching business goals, and allow time to calculate ROI of marketing efforts.

No Leads from Social Media? No Excuses.

The Point

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Blogs need to be designed and optimized for lead generation. agree.

PR 20

20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation. Callbox.

Blog Makeover Nets Sales Leads for Software Company

The Point

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? That was the challenge faced by Navicure , a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability. convert that search traffic to measurable sales leads. The results have been startling.

4 Reasons Why Facebook Stinks for B2B Marketing

Chris Koch

The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? Every time we talk about it, we have an endless argument that leads nowhere.”. Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. I’m not saying that B2B companies shouldn’t be on Facebook. think every company should be on Facebook. So I think B2B businesses should have a Facebook page that shares whatever content the company is already producing.

A Guide to Creating a Thought Leadership Campaign

Digital B2B Marketing

Situation: Your B2B company is not seen as a thought leader in your industry. You have been asked to develop a campaign to establish your company as a thought leader and become one of the leading voices within your industry. Count on at least 60 days of planning and preparation, some companies may spend closer to 6 months as they identify the key resources. 1. Your Turn.