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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

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Blog Makeover Nets Sales Leads for Software Company

The Point

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? That was the challenge faced by Navicure , a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability. convert that search traffic to measurable sales leads.

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How to efficiently curate high-quality content on WordPress with Scoop.it

Scoop.it

Companies that blog produce 67% more leads per month. This leads us to a key challenge: for your content to bring results, it needs to be consistent, unique, and rich—all of which takes more time than you likely have. You can add RSS feeds, Twitter users, Twitter lists, and YouTube channels as your sources.

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10 Emerging Social Media Tools to Try in 2023

Valasys

Working collaboratively with teams and clients is vital as many companies strive towards centralizing processes, automating tasks, and improving productivity. They are renowned for their content curation, organization, scheduling, monitoring, and RSS integration. Pricing Their basic one-user plan starts from $25.50

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media monitoring: watching social media for mentions of the company or other topics and responding when appropriate. This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API.

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What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

Big companies and small companies have different needs, and so their briefs are also formatted differently. And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. You can follow any responses to this entry through the RSS 2.0

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Excel Template for vendor comparison: you can download and use my template as a starting point. You get the point.