Writing on the Web

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4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

You may be writing a post about the benefits of hiring an expert, such as yourself and a recruiter happens to read your blog post, this could lead to consulting work for you within that company that the recruiter works for.There’s not a lot of folks blogging yet on LinkedIn, yet.

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5 Uses for Your Business Blog

Writing on the Web

Company and Industry News. If you’re hosting a company blog for communication purposes, include posts about company and industry news. A company blog gives you the platform necessary to correct misinformation or to take responsibility for a company blunder on your own terms. Recruitment. Web Traffic.

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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

It’s time for companies to turn to 2.0 While many companies still access vendor white papers, the majority say that they are typically just glorified sales pitches and do not provide any actionable insight that can be used in the research process. For example, a chat on lead scoring might have the hashtag #leads attached to it.

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The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.” According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers. Instead they go with their gut reactions.

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5 Ideas for New Business Blog Topics for a New Year

Writing on the Web

Tell your company story – this could even work as a series for your blog. Tell the story of how your company came to be. ChamberofCommerce.com offers free online listings to help drive online leads. Consider adding specialized images or video content to your posts. You can go so many different ways with this one.

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“WIIFM”? Neuromarketing Improves Your Odds

Writing on the Web

I just love this site: SalesBrain , a neuromarketing company. The company does sales training using neuroscience as it applies to what influences buying decisions. This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker.

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The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers. Instead they go with their gut reactions.