7 Benefits of Using Lead Generation Software
JANUARY 13, 2014
This is where lead generation software can be invaluable. Besides the multiple benefits that the tool offers, it becomes even more efficient when it’s incorporated as part of your company’s marketing strategy. Online lead generation With lead generation software you will able to determine the identity of your unknown website visitors. In
Interview with David T. Scott — Author of The New Rules of Lead Generation
MAY 20, 2013
Scott, author of The New Rules of Lead Generation (amazon link). David talks about why he wrote the book, why lead generation needs new rules, why measurement is vital and why his book is different from the plethora of other marketing books. 1. Almost 90% of all companies use some kind of lead generation marketing. This is an interview with David T. and how to use them.
7 Reasons Why Business Websites Are Still Important
MAY 24, 2011
Companies are able to control all aspects of a design with a website. also believe that it is vital for a company to have a website (or sometimes a blog can work too) that is working well in terms of providing potential customers with the information they want, being easy to use, and having the right calls to action to lead people down the sale funnel. What do you think?
How Typography Affects Your Internet Marketing
APRIL 21, 2014
Leading : Leading is the amount of space between separate lines of text. Ali Lawrence is a content specialist for a web design company and blogs in her free time at MarCom Land. English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. Overview of Typesetting.
Evangelizing a Content Marketing Program
person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. Do you want to drive more leads? leads. LEAD NURTURING Content marketing is considered the most ef- fective tactic in lead nurturing.
6 Ways to Increase Word of Mouth Referrals with Social Media
JULY 28, 2011
Since social media makes it easier for people to connect one-to-one, it makes it easier for people to see what other people have to say about a company. While there’s nothing wrong with growing slowly, and referrals are the best kind of business lead, social media can help make more people aware of your services. Build Relationships – People buy from people.
Amplify Your Business with Social Media Giveaways
DECEMBER 17, 2014
By now, most companies are engaging their customers in some way through social media. Are you a software company that has a big user conference around the corner? The company asked for people to send in stories about their mothers, and announced it would choose 100 stories and send free flowers to the 100 moms selected. Relevance is more than just contests. Discourage Spamming.
5 Strategies for Managing the Twitter Firehose
APRIL 27, 2011
Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency). Monitoring Looking for mentions of your Twitter profile or company name can help keep track of when people are talking to you (or about you), as well as what they’re saying. Searches Twitter has a great search tool for seeing what conversations are happening.
Ways to Empower Your Brand Ambassadors
JUNE 5, 2013
Companies will often use this tactic as a way to engage influential bloggers. Erica Moss is the community manager for Georgetown University’s online masters degrees in nursing , offering one of the nation’s leading nurse midwifery programs. United Nations (Photo credit: Ashitakka) This is a guest post by Erica Moss who is a community manager for Georgetown University.
How Companies Use Content Marketing to Generate New Leads
OCTOBER 9, 2013
Traveling Salesman (Photo credit: John Fraissinet) What tactics are marketers using to generate new leads? Here’s a closer look: Email marketing tops the list of effective strategies, with 58 percent of B2B companies and 63 percent of B2C companies reporting that it’s their most effective marketing tactic. For B2C companies, the hardest part is managing social media.
Successful Marketing Always Has a Return
MAY 28, 2013
Here are some possible returns: Increasing sales revenue — the obvious return when a marketing effort leads to direct sales. Driving lead generation — clearly linked to sales is the generation of quality leads. Increasing brand awareness which may lead to purchase consideration ($) down the line. The same is true with marketing decisions. What do you think?
Content Marketing 2016: Staffing, Measurement, and Effectiveness
fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. Lead conversion (32 percent) is the most.
Nestlé’s GMO trial: A Case Study
AUGUST 31, 2012
In fact, some consumers are so concerned about the safety of GMOs companies like Nestlé are selling that they’ve started a campaign to label GMOs in their own supermarkets independently. Failure to do so can lead to drop-offs in sales, poor brand image, boycotts of your brand, and even legal action as seen in the Nestlé trial. The U.S. If passed in November, Prop.
How To Improve B2B Lead Generation On LinkedIn
NOVEMBER 9, 2012
Because of its focus, it’s been stated many times that LinkedIn is the perfect site for generating B2B & B2C leads. It was only at the beginning of the year when Hubspot found that when compared to Facebook and Twitter, LinkedIn was 277% more effective for lead generation(Facebook was.77% while Twitter was.69%). While those stats sound great, most people tend to be unsure about what steps to take to generate leads. The thing is that lead generation isn’t limited to either your personal or your company page, it’s an amalgamation of both. News & Notes
Leveraging Social Networking for B2B Lead Generation
MARCH 25, 2014
Banking District (Photo credit: bsterling) Businesses that sell to other businesses (B2B) typically have much longer sales cycles than companies that sell to consumers (B2C). Salespeople are invaluable to B2B companies because they nurture relationships throughout the sales process. How do you use social networking for B2B lead generation?
Top Internet Marketing Strategy Links for the Week of September 23rd, 2013
SEPTEMBER 28, 2013
Best Of News & Notes
Content Methodology: A Best Practices Report
company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.
Data Visualization: the Way of the Future, or Just a Trend?
AUGUST 20, 2014
Research from Statista found that the top three leading benefits for using big data in business were greater insights into the customer experience that could be worked into new strategies, the ability to analyze consumer feedback to determine what products customers want, and better understanding customers’ opinions on current products and services. About the Author. and Chicago, IL.
Top Internet strategy, marketing and technology links for the week of January 14, 2012
JANUARY 14, 2012
13 Tips for Increasing Your Company’s Google Rank (Mashable!). Why social media is leading to a new era of identity (Simply Zesty). Lead Nurturing Emails Every Business Should Send (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of January 14, 2012… . Mastering the Art of Slow Blogging (ProBlogger). Internet Marketing).
The 1 Billion Dollar Question: How Can I Use Instagram for My Business?
MAY 10, 2012
Naturally, this leads many to scratch their heads and wonder: So how can this be utilized for businesses again? Companies such as law firms or Internet marketing firms will have a much tougher time taking advantage of Instagram. Nonetheless, The last few weeks have no doubt been filled with questions about Instagram —a tool many businesses never gave a second thought. This
Tell Your Company Story through Your Blog: Here’s How
OCTOBER 20, 2014
57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But those numbers skyrocket to 92 percent when companies post to the blog multiple times per day. You’ll be hard pressed to find a company who doesn’t agree that blogging can give business a boost. Whole Foods Whole Story.
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. Business And Close Deals Referrals deliver higher-quality leads, references. all other trademarks are the property of their respective companies.
How to Improve Social Networking for Your Business
JANUARY 25, 2012
Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. Everything worth anything takes time and effort, and companies forgot that because they expected social network profiles to provide instant rewards with little effort. Image via Wikipedia. They haven’t been updated in months and almost nobody Likes them.
Top Internet strategy, marketing and technology links for the week of April 27, 2013
APRIL 27, 2013
Don’t Post that Post! Duct Tape Marketing) The Importance of ROI of Events: Marketers Still Face Challenges (Marketing Profs) The post Top Internet strategy, marketing and technology links for the week of April 27, 2013 appeared first on Sazbean. News & Notes
Top Internet strategy, marketing and technology links for the week of March 31, 2012
MARCH 31, 2012
63% of B2B Companies Don’t Generate Leads From Social Media (HubSpot). B2B Marketing in a Downturn Part 1: Lead Generation and Lead Nurturing (Marketo). Here are the top Internet strategy, marketing and technology links for the week of March 31, 2012… Mascots Are Brands’ Best Social-Media Accessories (AdAge). Convince and Convert). GigaOM).
Top Internet Marketing Strategy Links for the Week of October 7th, 2013
OCTOBER 12, 2013
Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
Content Marketing Playbook: Strategy and Roadmap
returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. years prior.
Use Device Analytics to Engage Your Users
MAY 22, 2014
Some 47 percent of companies plan to increase their investments in business and Web analytics this year, according to an Econsultancy survey. Companies are investing in analytics because it brings measurable results. Many companies are focusing their analytics efforts on tracking standard marketing and sales data such as keyword popularity, demographic information, and ad performance.
The Power of Being Recommended
NOVEMBER 5, 2013
Friends 2008 1 bw (Photo credit: Marion Doss) We generally listen more to our friends and colleagues over what a company or individual who is trying to sell us something says. It makes sense. According to Nielsen and Roper Reports, 92% of all consumers report that a word-of-mouth recommendation is the “leading reason they buy a product or service.” Since they’re trying to get us to spend money, their intensions are suspect. Which is why recommendations can be so powerful when it comes to building a business. The answer? They have to make their brands the most recommended.
The Increasing Value in Being Local
MAY 11, 2011
I don’t know if it’s just a Detroit thing, but there seems to be an increasing value in being a local company serving local customers. But, I do think there is something to be said for companies reaching out to serve local customers instead of always looking out to the horizon. Can local companies compete? Meaning in Community. The state economy is down.
Hard Learned Lessons about Advertising and Small Business
SEPTEMBER 12, 2011
Advertising promises to reach new potential customers or create an image for your company in the marketplace. good approach is to find previously published advertising material and check with the companies that advertised (even if the publication provides references). There is a reason: these channels are very expensive and cost prohibitive to small companies. Trust but Verify.
Study: How Much of Your Content Marketing Is Effective?
companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. publishing more content often leads to diminishing returns. and interests instead of just telling them about the company’s. content.
Top Internet strategy, marketing and technology links for the week of June 15, 2013
JUNE 15, 2013
Business Insider) Local Link Building: An Easy Win (Search Engine Watch) Make Content Marketing Authentic: The Case of Customer Stories (MarketingProfs) Facebook Could Be Launching Its Own Google Reader Replacement (Business Insider) The post Top Internet strategy, marketing and technology links for the week of June 15, 2013 appeared first on Sazbean. News & Notes
Top Internet strategy, marketing and technology links for the week of May 4, 2013
MAY 4, 2013
The Advanced Guide to Content Marketing (Quick Sprout) 7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions (Ignite Social Media) B2B Content Marketing: It’s All About Leads and Original Content (Brand Watch) Who Are The Most Creative People In Social Media Marketing? News & Notes
Top Internet strategy, marketing and technology links for the week of November 12, 2011
NOVEMBER 12, 2011
Simple Steps to an Awesome LinkedIn Company Page (HubSpot). Hidden Tricks for Better B2B Lead Generation (HubSpot). Guaranteed Tactics to Turn Facebook Likes Into Leads (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of November 12, 2011… Time-Tested Tips and Tools for Faster Blogging (Marketing Profs). eConsultancy).
Top Internet strategy, marketing and technology links for the week of November 5, 2011
NOVEMBER 5, 2011
Twitter Leads Social Media Sharing Growth (Marketing Charts). Why B2B Companies Should Use Foursquare (Marketo). Here are the top Internet strategy, marketing and technology links for the week of November 5, 2011… Inbound Marketing vs. Outbound Marketing (Mashable!). Effective Marketing: 3 Questions to Get You There (Small Biz Trends). Jim’s Marketing Blog).
B2B Marketing Trends for 2016
distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.
Who Are You?
APRIL 21, 2011
The Man (or Woman) Behind the Curtain While we do buy from companies, in reality, we buy from people. People will be more likely to buy from companies where they’ve been able to make a personal connection. These unexpected networking opportunities can lead to stronger relationships and good things down the line. How do you make yourself more approachable online?
Top Internet strategy, marketing and technology links for the week of June 2, 2013
JUNE 1, 2013
Social Media Explorer) 17 Tips for Achieving Social CRM Success (CIO) What’s the Value of a Google Hangout for Marketers? News & Notes
Insights from Four CIOs Who Happen to Be Women
APRIL 26, 2013
The event provided insights from 8 different executive information officers, all from large, Fortune 500 companies (Ford, Chrysler, GM, IBM, Walmart, Cisco, Boeing, State of Michigan) — and half of them happened to be women! But embracing risk can lead to huge rewards. Giving yourself a chance to learn and try different things will lead to better decisions over time.
Data-Driven Customer Experience as a Competitive Advantage
FEBRUARY 13, 2014
ETMS (Photo credit: Wikipedia) Companies are always looking for competitive advantages — what can make them stand out against their competitors. Rather than theorise about potential problems or rely on closely monitoring small samples of test users, we need to let the data lead us to areas of concern.
Staffing and Launching Your Content Marketing Program
companies around the globe: 1. These examples may sound hyperbolic, but they get at values that lead. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. subscribers, leads, sales and opportunities—but our pri- mary focus and editorial mission remains helping our. All rights reserved. Introduction 3 II.
How to Use Facebook Timeline Without Reworking Your Brand Strategy
APRIL 17, 2012
Sporting goods company Jackson Kayak is a good example. The image with the most likes becomes the featured cover, but the company is the real winner because all of the tagging, sharing, and liking improve its EdgeRank. The company’s cover image includes a QR code that leads to free giveaways and a contest entry form. Within days of Facebook’s official launch of Timeline for brands, social strategists and brand marketers turned their Facebook strategies upside down and came up with a flurry of ways to attract more fans. But what about the rest of us? News & Note