Onalytica B2B

SEPTEMBER 7, 2018

1 Oncology Pharmaceutical Company in Bangladesh in 2012. In 2016, I worked at No 1 Pharmaceutical and Food Brand Company Square Group, Bangladesh as an Executive International Marketing. I have a Bachelor Degree in Pharmacy from East West University, one of the leading Universities in Dhaka, Bangladesh. Ronald van Loon ?:

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

NOVEMBER 17, 2016

Influencer marketing when executed correctly and with patience can be extremely effective in achieving anything from lead generation to brand awareness – many of which cross over. LEAD GENERATION. LEAD NURTURING. SOCIAL SELLING. EMPLOYEE ADVOCACY.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

MAY 25, 2018

Carme Artigas – Co-founder and CEO, Synergic Partners , a Telefonica Company. Bio: Carme Artigas is the co-Founder and CEO at Synergic Partners, a company that specializes in Big Data that was acquired by Telefónica in 2015. Key Topics: Data Science, Analytics, Big Data, Telecommunications, Innovation. Location: Madrid, Spain.

Work Management 138

Work Management Marketing Management Ethics Advertising Agencies 138

Onalytica B2B

APRIL 4, 2017

Leading social media marketers travelled to #SMMW17 learn about best practice in the industry. The Collier Company. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below! Download The Full Report. DOWNLOAD NOW! Twitter Handle. Influencer Score. Mike_Stelzner. GuyKawasaki.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Onalytica B2B

SEPTEMBER 6, 2017

Influencer content – paying for macro influencers to speak at your events, create content, lead webinars. Ask yourself the following questions if you’re unsure: Are you a market leading or challenger brand? leading brands will attract brand advocates far easier than challengers). Paid Media. Owned Media.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

JANUARY 8, 2019

My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

AUGUST 30, 2017

If you don’t involve whoever ‘owns’ the company social channels – and therefore controls what goes out, and when – in the early planning stages, you’re likely to come unstuck.” Market Share: ● Lead Generation. Lead Conversion. ” Luke Brynley-Jones , CEO, OST Marketing. Thought Leadership. Brand Advocacy.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

MAY 18, 2016

They have realised that influencers can spread and amplify their messages and allows brands to increase pageviews, lead gen and ROI. As a direct result of this many organizations are now placing influencers in the centre of their marketing strategy. The post Influencer Marketing: The Better Practice Guide appeared first on onalytica.

Practices 102

Practices Marketing Management Lead Gen Blogger 102

Onalytica B2B

SEPTEMBER 15, 2017

Bio: Neal Schaffer is a leading consultant, educator, speaker, innovator, and influencer at guiding businesses through their digital transformation with a focus on social selling, social media marketing, and sales and marketing alignment. In social media marketing, especially for B2B companies, content represents that same omiyage.

Curation 267

Curation Social Media Advertising Mediums Digital Transformation 267

Onalytica B2B

MARCH 29, 2018

Then I went to healthcare at Humana leading Digital Marketing, and to McDonald’s leading global social media. I was a two-time client who saw it work so well that I wanted to join the company! I also spent nearly 10 years at Discover Card in various marketing roles, the last of which was Head of Digital Customer Experience.

Work Management 100

Work Management Social Media Startups Marketing Management 100

Onalytica B2B

MAY 25, 2018

Carme Artigas – Co-founder and CEO, Synergic Partners , a Telefonica Company. Bio: Carme Artigas is the co-Founder and CEO at Synergic Partners, a company that specializes in Big Data that was acquired by Telefónica in 2015. Key Topics: Data Science, Analytics, Big Data, Telecommunications, Innovation. Location: Madrid, Spain.

Work Management 100

Work Management Marketing Management Ethics Advertising Agencies 100

Onalytica B2B

JANUARY 12, 2018

She worked with user and vendor clients globally and was quoted frequently in industry-leading publications such as Forbes, AdAge, MediaPost, MarketingWeek, and AdExchanger. The broader lens into the company and its people and process is where the compelling discussions around martech really happen. I love this question!

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

MAY 12, 2016

billion in 2018: VR technology has evolved dramatically in recent years, companies like Samsung, Sony, Google and Oculus and HTC are now all names associated with VR for gaming, social and mobile platforms. “My company, DangerKatt, focuses primarily on creating graphic novels and developing their transmedia potential. RickKing16.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Onalytica B2B

MAY 26, 2016

Funding for edtech companies is booming. billion of private investment in edtech companies. Edtech is one of the fastest growing sectors and with new companies flooding to the market all the time, edtech innovation is likely to accelerate in the coming years. Download The Full Report. DOWNLOAD NOW! Twitter Handle. Kasey Bell.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Onalytica B2B

MARCH 1, 2017

With added superiority comes added pressure to deliver; senior executives will only invest their time and effort into activities that will drive results and ultimately contribute to their company’s success. 3) Improve company culture. 4) Lead by example. McKinsey researchers estimate that $1.3

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

MAY 16, 2018

As a customer service expert and keynote speaker, Shep works with companies who want to build loyal relationships with their customers and employees. In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of companies and associations on their customer service and loyalty initiatives. Louis Area, MO-IL, USA.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

JULY 26, 2018

The most alarming statistic here is that it took two weeks longer for the company to find the relevant influencers, largely due to the niche requirements from the weight loss brand. Onalytica are working with several leading Pharmaceutical and Life Sciences brands globally to help them identify, map and mobilise their Influencer Programs.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

APRIL 19, 2018

A great example comes from Cherwell, a leading IT Service Management company (ITSM), dedicated to helping their customers use intuitive technology that enables better, faster, yet more affordable innovation.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

APRIL 18, 2016

The great support and speeches delivered by the government (Prime Minister David Cameron, Harriett Baldwin MP), the regulators (Christopher Woolard, FCA) and even royalty (Prince Charles) once again demonstrate why the UK is the leading fintech hub in the world. Manchester Growth Company. Download The Full Report. DOWNLOAD NOW!

Brand Identity 0

Brand Identity Branding Lead Scoring Lead Ranking 0

Onalytica B2B

SEPTEMBER 3, 2015

This puts a lot of pressure on companies to constantly be investing in the latest technology, and installing new infrastructure to deliver better coverage in rural areas. Influential brands such as Bouygues Telecom, Parlem and Mines-Telecom are leading the debate. This is expensive and may only deliver limited returns.

PageRank 100

PageRank Brand Identity Branding Lead Scoring 100

Onalytica B2B

MARCH 16, 2016

More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives. We were keen to see which brands and individuals were leading the online discussion at MWC 2016. Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. Download The Full Report.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Onalytica B2B

MARCH 2, 2016

What we saw in the lead up to the COP21 talks, and what is continuing to grow since the Paris Agreement was passed in December 2015, is how much profit really will be affected if we don’t all pay more attention to the first two in that list.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Onalytica B2B

NOVEMBER 22, 2017

However, today’s statistics are compelling: “Socially engaged companies are 40% more likely to be perceived as competitive, 57% more likely to get increased sales leads and 58% more likely to attract top talent.” Leaders are conditioned to put turnover first. It’s always been the clearest indicator of success. Source: Altimeter Group).

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

MARCH 9, 2016

In a 2015 survey Black Duck Software estimated 78% of companies are now running open source. We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. CSC Leading Edge Forum. What we discovered was a very engaged community, with much discussion between individuals and brands.

Lead Scoring 80

Lead Scoring Lead Ranking Work Management Brand Identity 80

Onalytica B2B

FEBRUARY 24, 2016

What companies need is a social selling process that empowers their employees and drives business results. We looked at the topic of social selling before on our blog in 2015 , and we were keen to look at it again to see which Social Selling brands and individuals were leading the online discussion. Download The Full Report.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

NOVEMBER 22, 2018

Are you engaging these different personas inside your company with the right #InfluencerMarketing tactics? While it is important to have individuals and teams leading on influencer marketing, it is most successful when integrated across all other areas of marketing. Are your employees brand advocates?

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

SEPTEMBER 9, 2015

Global Investment in Fintech companies has steadily risen over the last 5 years and is expected to grow further in the years to come. “FinTech companies are shaking up the traditional finance industry by making services more accessible, affordable and easy to use. WHAT ARE THE EXPERTS SAYING? Gemma Godfrey. TOP 100 BRANDS.

PageRank 60

PageRank Brand Identity Branding Marketing Management 60

Onalytica B2B

JULY 8, 2015

We were interested in seeing which PR professionals and brands were leading the online discussion. We analysed close to 700,000 tweets mentioning the following hashtags: #PR OR #DigitalPR OR #PublicRelations OR #CorporateCommunications OR #Corpcomm and identified the top 100 most influential brands and individuals leading the discussion.

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

SEPTEMBER 16, 2015

Facebook, originally created for a group of individuals at Harvard University, quickly became a worldwide phenomenon and 100,000 companies had set up a group on the site by 2007– three years after its launch – to promote their business and attract new customers. Download The Full Report. DOWNLOAD NOW! Twitter Handle. Page Rank.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

FEBRUARY 17, 2016

But how can companies act on these insights? First, companies have to be able to create a fundament of structured and unstructured data through data process management, combining datasets from ‘things’, touch points and external sources. Like in any data-driven business model, customer-centricity and relevance are key factors to excel.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

JANUARY 18, 2017

That being said, some vendors have been extraordinarily successful in supplying the micro-business and small-to-medium enterprise categories, and these companies will continue to aid the implementation of marketing technology products. 2017 will see some exciting new content types and channels come to the fore. Download The Full Report.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

MARCH 18, 2015

This time we did things a little bit differently and asked a leading digital health expert and advocate a few questions on the subject. The FDA (Food and Drug Administration) recently approved the marketing of consumer genetic testing company 23andMe’s test for Bloom Syndrome , which allows for risk-based family planning.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

Onalytica B2B

APRIL 20, 2016

It’s converting that traffic and engagement into leads and sales. Personal branding is absolutely critical for trust, credibility and inbound leads. ” Evan Dunn – Digital Marketing Practice Lead at Transform. They are hooked on the engagement and feedback that cool content provides to the brand.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

AUGUST 26, 2015

I love how companies are thinking outside of the box to meet the needs of individual learners. “Regardless of what educational technology is used, educators must always lead with learning. .” “Regardless of what educational technology is used, educators must always lead with learning.

Lead Ranking 50

Lead Ranking PageRank Brand Identity Branding 50

Onalytica B2B

NOVEMBER 25, 2015

We were very interested to see which influencers and brands drove the most conversation on Twitter, so we analysed over 26K Tweets tweets from 21st August – 18th November around the query “B2BMarketing” and identified the top 100 most influential brands and individuals leading the discussion on Twitter. The Conversion Company.

Lead Scoring 30

Lead Scoring Lead Ranking B2B Marketing PageRank 30

Onalytica B2B

FEBRUARY 13, 2018

A regular contributor to HuffPost, Harvard Business Review, Marketing Matters on Wharton Business Radio – SiriusXM and Forbes plus various industry leading podcasts on sales, marketing and digital business. The incredible benefits of technology are no longer reserved for (only) big companies with big budgets.

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138

Onalytica B2B

JULY 16, 2018

There were 66 seminar sessions across 8 topic streams from the leading names and influencers in the B2B space providing new, innovative and inspiring ideas, as well as the exhibition space featuring leading edge B2B suppliers and vendor brands plus the Tech Playground. 30% of Fortune 500 companies have made the shift to CX strategies.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129