Crimson Marketing

JULY 23, 2015

Leads vs. Opportunities. As an easy example, a click-through or open isn’t a lead. A lead is a qualified response that Sales can follow up on. But, while that’s a fairly traditional definition, the accompanying idea that Marketing just pitches leads over the fence and moves on is now rather outdated.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

JUNE 28, 2013

The goal of any and all companies is revenue growth. Alignment is determined by clear definitions of what is a qualified lead , what is an opportunity. Marketing’s goals are also based on company revenue goals. Kerry Langstaff has over 20 years of experience managing marketing for technology companies.

Work Management 100

Work Management Marketing Management Demand Generation Public Relations 100

Crimson Marketing

AUGUST 4, 2015

B2B companies have recently had to confront an awkward truth. This is, of course, still an important part of a good sales strategy, but unfortunately, B2B companies who want to be successful cannot concentrate their efforts solely on closing deals. What is their role in the company? What size is the company?

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

SEPTEMBER 9, 2015

Cary Fulbright, Chief Strategy Officer at natural language processing software company Attensity, joins Moneyball for Marketing to give us a peek into the developing world of natural language analytics for such unstructured data, and how it can improve customer relations, reduce churn rate and help achieve other marketing objectives.

Churn Rate 100

Churn Rate Marketing Management Marketing & Strategy Gartner 100

Crimson Marketing

NOVEMBER 10, 2014

Your company conducts quarterly budget reviews to determine how well projections aligned with performance. As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. Lance Walter is Chief Marketing Officer for Host Analytics and leads the company’s global marketing efforts.

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

Crimson Marketing

DECEMBER 17, 2015

From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve. He then shares his philosophy of balancing the analytical approach of digital marketing solutions with the creative approach of branding.

CMO 100

CMO Enterprise Management Class Marketing Management 100

Crimson Marketing

DECEMBER 9, 2014

While the ability to turn qualified leads into paying customers remains important, says Manny Kostas, CMO of security corporation Symantec, there is more to it than that. Focusing on initial awareness of soft leads, and securing the renewal of existing customers is just as important to business growth.

CMO 100

CMO Top of Funnel Marketing Management Ad Building 100

Crimson Marketing

MAY 15, 2015

According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. Susan Ganeshan is the CMO of Clarabridge , whose customer experience management platform helps hundreds of the world’s leading brands understand and improve the customer journey.

CMO 100

CMO Gartner Brand Identity Branding 100

Crimson Marketing

SEPTEMBER 23, 2015

It takes more than competing with your competitors and incremental changes to transition your company to digital. Companies who are really focused on going digital challenge themselves to think long term, about new business models, and are disruptive. Digital companies are willing to make tough decisions right now, today.

Video Marketing 100

Video Marketing Digital Transformation Lead Ranking Organic Leads 100

Crimson Marketing

OCTOBER 8, 2013

55% increase in inbound leads when adding 5 landing pages to existing 10. 57% of companies have acquired a customer via their blog. Companies that blog 15 times or more a month get 5 times more traffic that non-blogging companies. Publishing infgraphics leads to an average 12% in traffic growth . Your Website.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Crimson Marketing

NOVEMBER 24, 2014

Mark Sarbiewski, CMO of business planning technology company Anaplan shares tips in this Moneyball for Marketing podcast on how to use marketing technology to define process, determine KPIs, discover conversion cycles and positively affect ROI. Keep it Simple: Too much data, Mark says, can be overwhelming, and can obscure the insights needed.

Planning 100

Planning CMO Lead Qualification Business 100

Crimson Marketing

JANUARY 15, 2015

As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software. Marketing, Atri says, is the one organization within a company that has purview over the entire business lifecycle of a customer.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

JULY 22, 2014

To compete in this type of marketplace, B2B companies must engage buyers quickly, repeatedly and efficiently. Getting up to Speed: What can CMOs of B2B companies learn from B2C companies about sales and retention? world” we live and work in, both immediacy and persistency are necessary to convert sales leads.

CMO 100

CMO Top of Funnel Analytics Funnel Advertising 100

Crimson Marketing

JUNE 26, 2014

Marge Breya, EVP and CMO of data integration company Informatica and architect of the company’s marketing system, works on the front lines of these changes. Industry Change: The changes that Marge predicts in sales model and content marketing strategy for her company and the industry in the coming years.

Demand Generation 100

Demand Generation CMO Demand Top of Funnel 100

Crimson Marketing

JUNE 23, 2015

While this creates challenges for marketers who once had the stage to themselves, it also creates unique opportunities, says Jackie Yeaney, Executive Vice President of Strategy and Marketing for open source software company Red Hat. “If All-Around Accounting. Shiny, Happy People.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing & Strategy 100

Crimson Marketing

JUNE 11, 2013

If you’re a company that deals in partner marketing, you may not be fully taking advantage of all your conjoined potential. For example, an advantage of a partner community is it may spark conversations that lead to innovative ideas. This prevents them from gaining the greatest possible competitive advantage from their alliances.”

Advertising Agencies 100

Advertising Agencies Work Management Marketing & Strategy Marketing Management 100

Crimson Marketing

SEPTEMBER 17, 2013

No other social platform allows you to find leads, share content and drive traffic as effectively as LinkedIn. It has the potential to be one of your best channels to create brand awareness and grow your company reputation. Provide exclusive content and insight for what’s going on at your company. Join LinkedIn groups.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

OCTOBER 23, 2014

In this Moneyball for Marketing podcast, Jeff Spicer, VP of Digital Marketing at leading visualization software company VMWare, addresses the trials, trends and tools of B2B product marketing. Jeff Spicer is the Vice President of Digital Marketing at VMware , the leading visualization software company.

B2B Marketing 100

B2B Marketing Product Digital Marketing Funnels Paid Search Agency 100

Crimson Marketing

DECEMBER 18, 2013

Content: Nearly 50% of companies now have content marketing strategies. Inbound marketing delivers 54% more leads than traditional outbound marketing. B2B companies that blog generate 67% more leads than those that don’t. Internet advertising will account for 25% of the entire ad market by 2015.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

FEBRUARY 17, 2015

Lead purchasing and advertising are popular methods to build a corporate marketing funnel. To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV).

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

Crimson Marketing

FEBRUARY 6, 2014

Lead Generation. Inbound Marketing: Accounted for 34% of all leads generated in 2013. Produced 54% more leads than outbound marketing. Saved an average of 13% in overall cost per lead. 83% of respondent companies are using social technology. Benefits of Transitioning From Push to Pull Marketing. Website Conversion.

Demand Generation Agencies 100

Demand Generation Agencies Planning Word of Mouth Paid Search Agency 100

Crimson Marketing

SEPTEMBER 4, 2013

The Company – Look at what they already have and how you can improve their environment with your solution. Bob Braham is the Chief Marketing Officer at SGI, where he leads the marketing execution and product management team as the company expands from High Performance Computing to being the premier platform for Big Data Applications.

Work Management 100

Work Management Marketing Management Advertising Agencies CMO 100

Crimson Marketing

FEBRUARY 11, 2015

Steven Wastie, CMO of application performance management company AppDynamics, knows—his company doubles its revenue every year. He shares how investment in marketing technology and models across the company is helping AppDynamics stay agile.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Work Management Marketing Management 100

Crimson Marketing

SEPTEMBER 18, 2014

That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit. Peter Isaacson is the CMO of Demandbase, a B2B marketing technology company focused on advertising and website personalization. “How is your relationship with Sales?”

DemandBase 100

DemandBase CMO Marketing Management B2B Sales 100

Crimson Marketing

MARCH 18, 2015

Brad identifies one big hole in the game of all 1800 Martech companies on the marketing technology map and predicts the next evolution in marketing intelligence. BrightEdge is the leading content performance marketing platform for the enterprise.

Fulfillment 100

Fulfillment PR Demand Generation Marketing & Strategy 100

Crimson Marketing

JULY 10, 2014

Yet it’s projected that roughly 30% “of the thousands of pricing decisions companies make every year fail to deliver the best price” leading to a significant loss in revenue. ” Every product or service offered by your company has an optimal price the buyer will pay. . increase in operating profits?

Pricing 100

Pricing Price Marketing Management Paid Search Agency 100

Crimson Marketing

DECEMBER 16, 2014

Marie explains Check Point’s corporate marketing mix amongst digital and physical, shares how they generate inbound leads and explains why trust and connection are what matter, whether they emerge from modern marketing technology or face-to-face interaction. Connection is Key: Check Point frequently connects with customers at field events.

CMO 100

CMO Paid Search Agency Transparency Lead Nurturing 100

Crimson Marketing

JANUARY 14, 2014

This will mean turning “engagement” into lead generation and an investment in social selling. B2B companies will invest 80% of their effort on blogging, LinkedIn and Twitter, and largely ignore Facebook, G+, Pinterest and others. How Will It Impact Marketing, Sales and Customer Service? Getting results will dominate social marketing.

Social Media 100

Social Media Media B2B Sales Linkedin 100

Crimson Marketing

FEBRUARY 9, 2015

That is intensifying the war for specialized talent as traditional marketing powerhouses bid against high-tech companies for needed skills.” ” It’s the CMO’s job to manage the speed, response time, and team collaboration of how to get each company’s individual product or service up to industry pace.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

NOVEMBER 13, 2014

HubSpot is a good example of such a company that offers content marketing technology. They “recently released a massive 3,600-marketer study on inbound marketing that says companies that blog — AKA do at least one component of content marketing — are 13 times more likely to be increasing ROI year-over-year.”

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

SEPTEMBER 10, 2014

In his role as General Manager of Oracle Marketing Cloud, Kevin Akeroyd works with CMOs of leading companies on enterprise level, cross-channel data management and marketing. Kevin is responsible for leading all customer facing aspects, including sales, account management, marketing and customer support and services. .

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

OCTOBER 21, 2014

Today, every company employs content marketing solutions and the web is inundated with articles, posts, photos and videos daily. This can drive more shares and traffic, ultimately leading to more opportunities for conversion and engagement. Is it links, sales, brand awareness, leads or engagement? Amplification strategy.

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

SEPTEMBER 30, 2014

David Ginsburg took on such a challenge when he became CMO of performance oriented network virtualization company Pluribus Networks. He also discusses how Pluribus uses registration walls to capture user data and nurture leads. With the limited headcount and budgets of many marketing organizations, this is easier said than done.

Network Marketing 100

Network Marketing CMO Marketing Management Marketing Automation Services 100

Crimson Marketing

JANUARY 27, 2015

The result does not have to be declining brick and mortar store revenue, however, says Leo Suarez, Senior Vice President of Worldwide Marketing and Strategy for leading retail point of sale systems supplier Toshiba Global Commerce Solutions. They compete with endless aisles and endless comparisons of products and prices online.

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Crimson Marketing

AUGUST 19, 2013

Today’s leading marketers and marketing departments are evolving into “Data Marketers.” In this case, the company takes a real-time feed of data collected by its web analytics provider (traditionally only used for post-facto batch reporting and analysis) and provides data about the site visitor’s session to its website chat tool.

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

MAY 13, 2015

On one side, major enterprise-software companies are building and acquiring large “marketing cloud” offerings. Digital marketing operations sits at the core of the capabilities companies need today. Companies need to focus on developing governance structures to guide the evaluation, selection, and management of marketing technology.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Crimson Marketing

SEPTEMBER 5, 2013

Having a simple and focused plan for your company can make it an easier and somewhat painless process each time a new product is launched. Think about what makes sense in the current market and what will be an agent of change and development for the company, moving it forward for long term growth. Feasibility. Concept Development.

Product 100

Product Marketing Mix Buzz Planning 100