Cintell

MARCH 31, 2020

Customer service has its prime focus on the company and its services. There is a need to focus more on the customers and the experience they have during every interaction made with a company. Companies that provide great customer experiences report high customer satisfaction and referral rates. Why Customer Experience Matters?

Marketing AI 100

Marketing AI Ideal Customer Profiles Word of Mouth Customer Satisfaction 100

Cintell

APRIL 30, 2019

Maintaining current and complete contact records is a considerable challenge for companies, but an absolutely critical exercise. To help their clients drive social selling initiatives, Cintell has recently launched a new customer intelligence offering for company contacts.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

DECEMBER 28, 2015

Hendrik-Jan is the lead strategist at Bright Orange Thread. If companies are struggling to put buyers first: I recommend the CEO find a coach who will help him refocus himself and then the company. Without the leader of company setting the priority, it is going to be near impossible for marketing to anything but a crapshoot.

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

NOVEMBER 9, 2015

In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management. Your insights may lead to uncovering something impactful that no one else caught or experienced yet. We share personas, or information about our buyers with the rest of our company in more ways than I can list. Assume nothing.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

JANUARY 27, 2016

Are they wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet? So your marketing team created buyer personas. It’s time to reimagine their potential to help you close more deals, faster.

Buyer Personas 100

Buyer Personas Cross-Selling Sales Cycle Training 100

Cintell

JANUARY 27, 2016

If your personas are wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet, it’s time to reimagine their potential. Tag contacts to persona and segment your database to improve targeting and lead gen campaign results. Surprisingly, only 8.2%

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

MARCH 3, 2016

With a persona-based approach, companies have seen 20% increase in pipeline value, 100% increase in sales qualified leads year over year, 50% increase in conversion, and 5X more contacts mapped to a persona and responding to campaigns. I shared my own perspective on the world of personas after they are created and researched.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100

Cintell

DECEMBER 20, 2019

Too many ideas can be overwhelming and lead to less interest in your content due to cognitive load. In their ad, Monday.com highlights the pain of trying to manage projects using spreadsheets (a common practice in companies). Leverage Interests and Preferences. But they don’t stop there. Identifying the pain point isn’t enough.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

FEBRUARY 25, 2015

In fact, 73% of companies currently use, or plan to use, buyer personas (ITSMA). 85% of companies aren’t using buyer personas correctly, according to the same survey. Why then are they so hard to find, trapped in PDFs and Powerpoints at the bottom of a desk drawer, or at best, maybe on the company intranet?

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

FEBRUARY 10, 2016

“83% of companies are moving towards a more audience-centric approach.” of respondents reporting confidence that at least 75% of their company knew/understood their personas. .” “If you’re not being audience-centric, then you’re being product centric. It’s like taking a selfie.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

JULY 15, 2020

Although buyers in the past may have decided where to spend their resources based on the value they receive from your product, today’s customers have been much more concerned with the quality of a company’s customer service. Driving strategy with intelligence. Final thoughts.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

FEBRUARY 24, 2016

Unless you’re completely leading a market, pursue developing a few that matter to start. If companies are struggling to put buyers first, I recommend remembering you’re a consumer. Companies or marketers who are customer-centric are obsessed with their customers, plain and simple.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

FEBRUARY 15, 2016

In this role, Donna helps clients with demand generation strategies, demand generation process and practice redesign, customer buying cycle and persona analysis, sales and marketing alignment, and lead management processes. Buyer personas at my company are a passion.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Cintell

OCTOBER 23, 2017

What do you value in a company? For a company? For example, you’d treat a lead different than an existing customer. How do you prefer to communicate? Analyze your data and segment your customers. You may need to create more than one buyer persona. Are they purchasing for themselves? Create your persona(s).

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166