Anything Goes Marketing

SEPTEMBER 29, 2007

If your company is generating enough leads already, please stop reading right there. There is an excellent FREE report from RainToday that has just been launched called: The One Piece Of Advice You Can't Generate Leads Without. One of the main themes from this paper was the need for some sort of lead nurturing effort.

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Anything Goes Marketing

OCTOBER 21, 2007

Automated Lead scoring is a term that many in the B2B world are familiar with. Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. Can you apply this same concept to customers?

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Anything Goes Marketing

AUGUST 26, 2006

How are B2B companies generating leads these days? I found a great blog on of these lead generation methods that focuses on white papers. Tags: B2B lead generation blogging. There are many methods - trade shows , contact us forms, webinars , you name it. This is something that I might experiment with.

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Anything Goes Marketing

JUNE 22, 2008

Throughout my journeys much of the conversation comes back to generating a higher quantity of leads from the web that are of better quality. B2C companies may only need email to begin the conversation but B2B companies typically collect company name and first and last name.

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Anything Goes Marketing

OCTOBER 1, 2006

They can be used to allow a company CEO communicate directly and more personally to the masses, demonstrate industry expertise, promote product/service launches etc. This post focuses on using blogs for lead generation. As a disclaimer, my blog's purpose is NOT for lead generation. Business blogs have many different objectives.

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Anything Goes Marketing

MAY 12, 2007

How can we further optimize our practices to increase the amount of leads we generate? In addition, don't discount leads based on the lead qualification questions you've asked on a web form. What does this mean for marketers and online lead generation? Besides name and email, choose your registrations carefully!

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Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

OCTOBER 3, 2006

The main purpose of paid search is to get the basic info and to get opt-in so that you can market to them in the future and find out if your company and the prospect are a good fit. If you're driving paid ads to blogs (interesting idea): Using Blogs as a Lead Generation Tool Sealing the Deal: Your Landing Page Why B2B websites fail.

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Anything Goes Marketing

NOVEMBER 19, 2006

Have you created a white paper for your organization in order to generate leads? For example, why ask for zip code if all you need is state for your lead distribution processes. This gives your company and products the credibility it needs to get people to consider you. Tags: lead generation online marketing.

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Anything Goes Marketing

AUGUST 28, 2006

Brian Eisenberg at ClickZ found a great one by a company called Zaaz. It should be up to the company to not the user to sort out where the inquiry should go to. The more you put the onus on the web user to decide if their request is sales or support related, the less leads your website is going to generate for you.

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Anything Goes Marketing

JULY 27, 2006

While knowing what products and services you offer is important, it's even more significant that customers and prospects know what the business challenge is that is affecting them that would cause them to consider your company. What they don't want to hear is "Call us now for a quote on how we can help you fix your CRM".

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Anything Goes Marketing

OCTOBER 30, 2013

boys), and I moved from a behemoth of a technology company to a fast. Advocate Marketing content marketing lead nurturing lead qualification lead scoring marketing automation user-generated content' My wife and I will be. adding a new addition to our family, which will require me to paint a. moving startup.

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Anything Goes Marketing

OCTOBER 18, 2010

Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. A recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't.

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Anything Goes Marketing

MARCH 24, 2009

Sales are coming from all across the country and need a special place to park when they visit headquarters Outside sales are getting the recognition they deserve for making the company what it is. How are the best in class companies still reaching their 2009 targets? They should repaint the white lines and repave the cracked pavement.

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Anything Goes Marketing

NOVEMBER 16, 2008

It's been proven that archived webinars can generate more leads then the actual live event. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Reuse all of your marketing materials in your lead nurturing efforts. Reuse (and abuse) your whole company.

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Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. While many may label this as “lead nurturing”, it goes well beyond lead nurturing.

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Anything Goes Marketing

SEPTEMBER 8, 2008

This beer company is going beyond their product to focus on their target audience. For many companies, newsletters are key to either keeping customers, creating repeat customers or nurturing prospects who are interested in your products but not yet ready to buy. This goes beyond your product and beyond your company.

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Newsletter Paid Search Agency Co-Registration Lead Nurturing 100

Anything Goes Marketing

DECEMBER 21, 2009

Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. If you’re company is just breaking ground in this area, at the very least make a commitment to listen to what people are saying about you.

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Anything Goes Marketing

SEPTEMBER 25, 2007

This is a great one that focuses on B2B lead generation. But what about your lead generation efforts? How do you grow your lead funnel? Kicking Viral Marketing Up a Notch - Turning the follow up email into Lead Generation How could we improve the example above? You've just added an additional lead generation weapon!

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Anything Goes Marketing

JULY 4, 2010

This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. The more fields you have on a form that is designed to generate leads, the greater the chance that a web visitor will not the complete the process. Until next time.

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Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

APRIL 7, 2010

If this is not done, there is a greater chance that leads will leak out of the sales and marketing funnel and may go to the competition. See: Ready to Welcome Your New Leads? It all depends on your type of business but I’m sure there are not many companies that couldn’t improve in this area. Social media highlights.

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Anything Goes Marketing

OCTOBER 23, 2006

Does your company have an email newsletter? If you do, then you've decided that your company has something to say and is committed to producing high quality content that is valuable to your customers and potential customers. Tags: email marketing lead generation search. In the end you have created a Blogletter!

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Anything Goes Marketing

DECEMBER 15, 2008

Here is the question that was asked: How does your company email customers about events and web seminars without sending too many emails to the same customer that may share several products within a product line? The bottom line is that the marketing team needs to promote events but the more emails that are sent may lead to list attrition.

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Anything Goes Marketing

NOVEMBER 27, 2006

Go there right now and type in the name of your company and see what happens. SearchSpell Typo Search : Want to know if people search for your company or your products but make spelling errors? ZoomInfo : Looking for contact information for a company? Tags: email marketing lead generation lead conversion search.

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Anything Goes Marketing

JULY 18, 2007

Many companies still have this option but most don't. Automation of Direct Mail is the Key If you're a smaller business and you get minimal leads, this is typically a non-issue. You are typically happy to get the leads and you can do this fulfillment yourself. Chad H Tags: direct mail for lead generation.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

FEBRUARY 24, 2008

Webisodes and B2B Companies The budget for this Tassimo campaign is probably out of the reach for most companies and is most likely only doable on the B2C side. However, B2B companies are creating entertaining videos to draw attention to their product and services. Here are a few samples (click on these - they're great!)

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

AUGUST 24, 2006

Brian Carrol over on his blog wrote an article called " Using White Papers for Lead Generation " in which he claims that you shouldn't try and sell to people who just downloaded a white paper. Brian adds "don't pass white paper inquiries to your sales people until they're more rigorously qualified as sales-ready leads".

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Anything Goes Marketing

DECEMBER 3, 2006

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. Holy crap batman, it's time to get your recording devices out!

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Anything Goes Marketing

MAY 26, 2007

Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert.

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Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

NOVEMBER 29, 2006

Using Chat for Lead Generation When I clicked on IBM's chat button, I was told that no one was online. The possibilities with chat are endless for B2B lead generation. It's companies like IBM that see this vision and are using this technology to their advantage. Tags: B2B lead generation. You go Blue! What do you think?

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Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads.

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Anything Goes Marketing

SEPTEMBER 6, 2006

This was similar to a situation that in which I discussed the idea of helping a client create a lead nurturing (maturation) program using emails that are sent out periodically based on user activity. This is really easy to do and is a great lead generation tool. Tags: business blog lead generation blogging.

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Anything Goes Marketing

NOVEMBER 19, 2006

Here are some of the items I really liked: In my industry, we sometimes preach to hold off on passing leads (inquiries) to sales until they are "qualified"(I don't even want to get into a definition of this). Andrath feels that sales should be aware of all potential leads. It also ensures greater buy in from sales. This is sooo true.

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Anything Goes Marketing

MAY 3, 2007

I've also had companies send me surveys prior to the webinar asking me what I feel is important in regards to the topic of the webinar and also provides some foreshadowing so I get excited about the webinar. Tags: email marketing B2B lead generation webinars / webcasts. Hope this helps!

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Anything Goes Marketing

DECEMBER 17, 2007

If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself! I visit many companies and I repeatedly see the same issues that revolve around marketing and sales are not being on the same page.

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Anything Goes Marketing

AUGUST 7, 2007

If this means waiting for a Starbucks latte that you ordered or for that technical assistant from your local cable/Internet company we all know that waiting is a part of life. If you don't, welcome to unsubscribeville - population, your company. Here's an example: Company X has been a loyal customer for the past 5 years.

Online Marketing 100

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Anything Goes Marketing

NOVEMBER 11, 2007

Here are the changes that were made for the follow up email that lead to the high response rate: Dynamic Personalization Part 1: The sender. This leads to my next point on subject line techniques. UPDATE 11/14/2007: This example is an internal campaign that my company ran. Selling the email as a forward.

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Response Rate Personalization Tips Marketing Management 100

Anything Goes Marketing

SEPTEMBER 13, 2009

The goal is to demonstrate that key email metrics such as opens, click-throughs and conversions are much higher while unsubscribes are much lower using an automated program such as lead nurturing when compared to manual email sends (“one offs”). Therefore email opens as an example is not good enough.

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