Forrester: B2B Companies Score Low in Marketing Best Practices
The Point
JUNE 5, 2018
for lead management to 3.35 However, when you consider that, in our model, a 5 represents the most advanced state of practice from a business theory perspective, and a 1 represents basic control and management of a process, you recognize how difficult the transition from 1 to 5 really is. for organization. HJS: Thanks Lori!
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