Chris Koch
OCTOBER 22, 2010
We should care more about lead management automation in B2B marketing. That’s why lead management automation is important. It’s too difficult to track that relationship and know when someone is ready to do more than just read your white papers unless you have a process for lead management and can automate it.
Chris Koch
OCTOBER 7, 2011
But they call it “financial services” for a reason: They have all of the same struggles as technology services companies—with the added complication of tons of regulatory requirements. They had to do with other things that companies have to do before they can successfully engage in social media.
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Chris Koch
OCTOBER 7, 2011
But they call it “financial services” for a reason: They have all of the same struggles as technology services companies—with the added complication of tons of regulatory requirements. They had to do with other things that companies have to do before they can successfully engage in social media.
Chris Koch
JUNE 11, 2010
What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else? Marketers can send more leads to sales every year and still be seen as failing because they can’t track those leads. Other functions have systems of record. We need one, too. What do you think?
Chris Koch
MARCH 18, 2011
Too much of our content just tries to look and sound smart—great focus on ideas, but no real connection to how our companies can solve the problem. Both of these themes give subject matter experts and marketers plenty of leeway to focus on ideas while maintaining a link to the company strategy and its offerings.
Chris Koch
FEBRUARY 11, 2011
Most companies do not yet have closed-loop lead management processes supported by systems, for example. B2C companies have these “wonks” today. Maybe I’m splitting hairs here, but I wonder about the long-term need for a marketing technologist. So we need some important systems installed in the short-term.
Chris Koch
JULY 31, 2009
I’ve had some good conversations this week with ITSMA’s Julie Schwartz and with lead management guru Brian Carroll and we all agree that in the broadest sense, measuring marketing misses the point. So we should just stop. We should be measuring revenue and what Julie calls the Cost per Order Dollar (CPOD). Get adult supervision.
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