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Do You Need Customer Service Automation? Here’s How It Works

Televerde

Customer service automation includes various tools, including chatbots, knowledge bases, automated email responses, and artificial intelligence. Companies need to find the right balance between using automated technology and relying on real-time human customer support.

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Video in Support: Our Customer Success Pros Share Their Top Three Tips

Vidyard

With video platforms becoming increasingly popular for customer support and around ⅓ of companies already leveraging a dedicated library of “how-to” videos on their website, you’re probably thinking about video in your own support workflows.

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3 Fundamental Pillars of Technical Support and How Video Can Help

Vidyard

In a 2017 report , Salesforce found that Customer Experience is “the defining line between companies that are struggling and those that are thriving” What’s more, customers are saying themselves that “their brand loyalty is heavily influenced by the quality of service they receive.”

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Winning at Search: The Rising Importance of Having Diverse Content Types

Content Standard

2021: A Massive Leap in Language Processing Within Google Search Last year saw major shakeups in the Googleverse as the company rolled out a trio of SEO industry-rattling core updates on top of numerous updates across product reviews, spam and link spam, page experience, local, and more.

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How we’re using video to deliver better support to our customers

Vidyard

Our company, Everbridge , was founded after 9/11 to help improve the way people communicate and locate each other in a time of crisis. Our SaaS-based emergency communications platform is used by over 4,200 enterprise customers. aria-describedby="tt">webinar from a company called Vidyard where I was introduced to the platform.

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How to Create the Best How-To Videos: Tips and Tricks

Vidyard

The rising popularity of video, along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Technology companies often use these to train customers to use their software.

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8 Ways Ecommerce Content Marketing Influences Conversion Rates

Scoop.it

The content is distributed on social channels like YouTube, Facebook, and Instagram. With this in mind, you can use your company blog to prove your authority in a specific field in several ways. On the one hand, illustrating broad topical knowledge across several posts is a superb strategy for establishing authority.