Valasys

JULY 26, 2021

However, if done effectively, it might help your company outperform the competition and expand dramatically. You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Focus on search intent, not just keywords. The algorithm updates mean it’s not just about the keywords anymore.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Convince & Convert

DECEMBER 4, 2015

More specifically, I’m talking about Twitter advertisements. We know that Twitter holds some (if not a good deal of) credence with brands and companies across the country when it comes to paid outreach. But when you invest in Twitter ads, are you really getting the most bang for your buck? highlight to tweet).

Twitter 96

Twitter Paid Search Agency Ads Word of Mouth 96

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. Where are they getting most of their traffic from? Or, competitive monitoring could reveal your competitor is ranking on search engines for several high-volume keywords related to your niche.

SWOT 95

SWOT Budget Programs Eye-Tracking Advertising Benchmark 95

The Effective Marketer

JANUARY 26, 2012

Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Conduct Keyword Research While Writing Your Posts.

Traffic 100

Traffic Tactics Aggregators Blogger 100

Launch Marketing

JUNE 8, 2022

Best practices show that blog posts that range from 600 to 1,000 words are where you can see impacts on search engine optimization (SEO) and keyword rankings. The most commonly used B2B social media platforms are Twitter, Facebook, LinkedIn and Instagram. How Long Should Articles, eBooks and White Papers Be?

Content Marketing 127

Content Marketing Paper Content SEO 127

SocialPilot

JANUARY 26, 2024

Ensure it’s engaging and includes keywords for SEO.” ” “Create a Twitter thread outlining key insights from our recent industry [report]. ” “Identify high-potential SEO keywords for our [Product/Service] that can drive organic traffic and generate leads through search engines.”

Examples 78

Examples ROI Planning Work Management 78

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in.

Analysis 92

Analysis Marketing AI Examples SWOT 92

Contently

APRIL 23, 2020

When done well, it amplifies your traffic across all other organic channels. We all get too many emails from brands, in part because it’s one of the toughest things for companies to manage. How relevant do you see content marketing being for B2B companies, and which kinds of content would you recommend?

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Marketing Insider Group

MAY 22, 2023

Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Generate a creative Twitter thread about [topic]. Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.].

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Buffer

JANUARY 31, 2023

Question: I’ve recently started an email newsletter but haven’t been receiving as many subscribers as I hoped. Newsletters have made quite the comeback. In fact, the newsletter company recently hit over 1 million paid subscribers and is still growing five years later.

Newsletter 23

Newsletter CAN-SPAM Social Media Opt-out 23

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Gamify Your Onboarding A tried and true growth hacking tactic many companies use is rewarding users both for using the product and for bringing in new users.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

nDash

APRIL 27, 2021

One of the primary reasons your company needs a content strategy is to reduce content marketing challenges. Let’s dive into ten reasons companies need a written content strategy and four tips for developing this information. 10 Reasons Companies Need a Written Content Strategy. However, that isn’t the case.

Paid Search Agency 52

Paid Search Agency Lead Ranking Companies Marketing & Strategy 52

Optinmonster

FEBRUARY 2, 2024

In our case, that action is signing up for your email newsletter. Jasmine Star keeps her bio fun, sprinkling several emojis among to up her keywords. Pin a Tweet with a CTA X (formerly Twitter) lets users pin an important post to the top of their feed which presents an excellent opportunity for a call to action.

Ad Building 78

Ad Building Paid Search Agency Social Media User-Generated Content 78

SmartBug Media

MAY 15, 2020

A national digital marketing company, SmartBug understands the importance of a digital footprint. Having a website in this day and age is expected, but a website with no traffic does you no good. Here are a few key tips to help with effective search engine optimization: Use keywords. Want to enhance your traffic online?

Cost 105

Cost Paid Search Agency Planning Work Management 105

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. It can also appear on websites that have similar content and keywords to your business. Coupling keywords with your offer determines what your winning combination will be.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Parse.ly

SEPTEMBER 26, 2022

Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Social media traffic is also difficult to understand in Google Analytics. It’s often lumped into the direct traffic category. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Unbounce

APRIL 10, 2019

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. A lot of B2B companies tend to overcomplicate their sales funnels and customer experiences. Click here to share it on Twitter.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Valasys

APRIL 11, 2023

For businesses working with a website design company, a website relaunch is a crucial step in their digital marketing strategy. Then, ask them if there are any other companies or products they use for similar purposes as yours. Use a Web Design Company to Revamp Approaching a web design company is the best way to revamp your website.

Paid Content 52

Paid Content Marketing Websites Mobile Advertising Ideal Customer Profiles 52

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. More specifically, we’ll look at: What is traffic attribution. What Is Traffic Attribution?

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

KEO Marketing

AUGUST 15, 2017

Did you know that content marketing could help your technology company reach both current and prospective customers? Email is another popular marketing strategy for tech companies. Many tech marketers use email to thank visitors for subscribing to a newsletter. Five Technology Inbound Content Marketing Strategies.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Hubspot

JUNE 3, 2020

The other day, I was reading a blog post about using Twitter for marketing. I could access even more information about using Twitter for marketing — for free. For example, if your company is in the technology industry, you can use a landing page to net email newsletter signups for your weekly roundup of tech news.

Landing Pages 98

Landing Pages Template Paid Search Agency Acquisitions 98

Hubspot

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. Whether it's a Twitter campaign, an email newsletter, or a new batch of offers, your strategy depends on content marketing to connect with customers. A strategy is only as good as its tools.

Analytics 101

Analytics Work Management Planning Tools 101

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. BONUS TIP: 11. No problem.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

BenchmarkONE

FEBRUARY 1, 2023

These marketplaces focus on bringing the right talent to companies like yours. You cannot gauge how well you’re doing as a company on a month-to-month basis without keeping accurate records. The content on your blog can form the basis of bite-sized content that can be used on your social media platforms , such as Facebook and Twitter.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Creativity 52

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case).

Distribution 52

Distribution Top of Funnel Work Management Content 52

Content Marketing Institute

FEBRUARY 2, 2018

You ask yourself, “What does this company do to create great content? We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. For generic keywords, we need a high volume to justify writing the post. Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

MKT1

JULY 19, 2022

Content can be: spreadsheet templates, calculators, guides, trend reports, data studies, tactical guides on specific topics, Q&As, webinars, video series, podcasts, examples, twitter threads, polls and results, combinations of the above, etc. What has the potential to drive a lot of traffic? We wrote a whole newsletter on this.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Configure Your Blog. I always recommend WordPress.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

Conductor

JUNE 4, 2020

Their vocabulary informs not only our keyword research but our page content as well. #4 There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. Understand the topics that drive Google Discover traffic to your site.

SEO 64

SEO Tips SERP Forrester 64

MLT Creative

FEBRUARY 1, 2011

Just like sitting at a stop sign at the mall, watching all the inbound traffic flow in, B2B marketers can yield to traffic using inbound marketing tactics. Try some of these methods to drive repeat traffic to your B2B website: Be consistent with your company’s brand. Use the same colors, logo, tagline, etc.

Traffic 40

Traffic B2B Marketing Paid Search Agency Advertising Agencies 40

Content Marketing Institute

SEPTEMBER 14, 2018

Twitter research reveals that 40% of users say they’ve made a direct purchase as a result of a tweet from an influencer. Your metrics can range from simple vanity metrics that are good for measuring the relative scale of one effort compared to another to the precise measurements of increased foot traffic in stores. Direct web traffic.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Hubspot

JUNE 16, 2020

Your blog can assist with these needs, like how to manage a positive scale within a company. To get started defining your blog's purpose, think about the goals of your company and identify how your blog can contribute. Conduct keyword research. This happens through keyword research. Determine your persona.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Content Marketing Institute

SEPTEMBER 28, 2018

Second, social media listening is identifying how your brand/company/product/CEO or any other valuable keyword is mentioned on social media platforms. Social media listening tools, e.g., Awario (disclosure: I work for the company), Mention , and Talkwalker , enable you to efficiently track those mentions. Here’s how: 3.

Social Media 111

Social Media Tools Work Management Media 111

Hubspot

NOVEMBER 5, 2019

So let's say your brand's Twitter account has 6,000 followers in September, at the end of Q3. Tracking keywords can grow your social share of voice and audience growth rate. Keywords are certain words that search engines identify and target based on what audiences are searching for. Customer response rate. Cost-per-click (CPC).

Cost Per Click 98

Cost Per Click Social Media CPC Media 98

Sprout Social

MARCH 15, 2017

Some examples of questions that might help you define your core marketing needs, include: Do you need to reach a new audience as your company pivots its business model? Does your company need to improve customer service or possibly grow brand loyalty among existing customers to improve retention? Demographic shifts month-to-month.

Social Media 105

Social Media Media Business Work Management 105