Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Let’s get into it!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Marketing Insider Group

JUNE 14, 2021

94% believe video helps consumers better understand their product or service. . Company culture or behind-the-scenes videos. Product reviews. If you don’t have an in-house videographer, consider outsourcing to a freelancer or content marketing agency like ours to handle the production and post-production process for you.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295

SERP Features Google Top of Funnel 295

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Webbiquity

JUNE 1, 2021

This means if your audience is primarily on LinkedIn, go for text posts. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. To Conclude.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

MARCH 31, 2022

So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product? So is every new product launch thereafter.). What about the customer experience?

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Exo B2B

NOVEMBER 28, 2023

A social network like LinkedIn isn’t a content platform. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. You’re publishing your brains out on LinkedIn. Do LinkedIn posts show up in any Google search?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Optinmonster

NOVEMBER 14, 2019

Are you wondering how to create a LinkedIn business page? In this article, we’ll show you how (and why) to create a LinkedIn business page, including LinkedIn company page best practices and tips to help you show off your best self to potential customers and peers alike—and get more followers on this often-overlooked platform.

Linkedin 74

Linkedin Business Ideal Customer Profiles Peer-to-peer 74

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. So, making small adjustments to your LinkedIn profile can make a big difference. Our Services.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Oktopost

OCTOBER 30, 2023

Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process. Social Signals compiles first-party social intent data encompassing a customer’s content preferences, their areas of interest, relevant keywords, specific needs, and indications of purchase intent.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Sprout Social

NOVEMBER 10, 2022

The services or products you provide. Keywords that help people find your brand via search. Additional Information: Tell your brand story or company history. Jennifer Garner’s company, Once Upon a Farm , does a good job of using this template. Hashtags and keywords. What to include: Keywords. Call to action.

Social Media 91

Social Media Branding Brand Identity Media 91

Marketing Insider Group

MAY 22, 2023

The Recipe for Success: Crafting Effective ChatGPT Prompts for Digital Marketing When you open up ChatGPT, the first thing you’ll see are a few examples of its own prompts: Image Source: LinkedIn But, we’ve learned a few things from our tests that aren’t included on ChatGPT’s landing page. What is a good bounce rate for our company website?

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week. What is your post about?:

Examples 78

Examples ROI Planning Work Management 78

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Using hashtags on different social networks.

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Webbiquity

APRIL 30, 2020

Many people use social media to search for their favorite products/services/brands. For example, LinkedIn is a platform for professionals, employees, and companies. Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Why Instagram?

Tools 232

Tools Social Media Social Networks Work Management 232

Content Marketing Institute

AUGUST 31, 2023

These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. For instance, ask ChatGPT, “What are the top features that [our core audience] should prioritize when shopping for [our products/services]?” Technological disruption is par for the course in content marketing.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Tiecas

JANUARY 27, 2024

Engaging content: Unlike other industries, regularly creating engaging blogs that effectively communicate the value of industrial products or services without sounding “salesy” can be a hurdle. BKA Content ) Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Zoominfo

JULY 18, 2022

Unlike social media marketing where companies target specific audiences — think expecting parents interested in nursery items — social selling focuses on nurturing one-to-one relationships with business leaders and prospects. Salespeople who use social selling are 51% more likely to meet their quota, according to LinkedIn.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Martech

NOVEMBER 11, 2022

B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. Estimated reading time: 7 minutes.

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

KEO Marketing

MAY 10, 2017

When creating your online marketing strategies , you should see what accomplished companies have done and how they got there. To get you started, here are some ways that successful companies have carried out their online marketing campaigns. Content marketing is a part of successful companies’ online marketing strategies.

Online Marketing 54

Online Marketing Paid Search Agency Marketing & Strategy Marketing Strategy 54

Hubspot

AUGUST 2, 2018

You can create engaging ads in multiple formats and target people who actually need your product or service. billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Sprout Social

JUNE 17, 2020

Plan content production. Know what post-production entails. They may start on a product page on the website and then branch out to land in a social ad. This is especially useful for direct-to-consumer brands like Lo & Sons, where product videos are necessary to help the consumer picture themselves with the bag.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Directive Agency

OCTOBER 2, 2019

This effectively allows your department to market to prospects who are the right fit for the products or services you offer through the use of lookalike audiences. Source audiences are most commonly site visitors or manually uploaded lists (customer emails, companies, etc.). Maximizing Potential on Key Audiences. Lead generation.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Trade Press Services

JANUARY 15, 2024

Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out. When done well, social media initiatives can help B2B companies increase their online visibility, drive traffic to their website, improve SEO, generate new leads, nurture relationships, and establish thought leadership.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Outbrain

NOVEMBER 16, 2022

Facebook, Google, YouTube…CPMs have become more expensive on all platforms. When you’re testing paid traffic sources, here are five you might want to consider first: YouTube Ads Google Ads LinkedIn Ads Outbrain Smartads TikTok Ads. YouTube Ads. Or simply, paid. Great, isn’t it? You don’t need to take Google’s word for it.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Convince & Convert

MARCH 19, 2013

Here are 9 social media tools that will help you save time and improve your productivity. If you want to be more productive and proactive with your online relationship management, trying using Nimble. These are just 9 tools that will help you become more productive with social media. Automate Blog Post Delivery With Dlvr.it.

Social Media 167

Social Media Tools Product Media 167

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Depending on the demand for your product, Google ads are an excellent option. Mistake 2: Using Broad Match Keywords Using broad match keywords in Google ads is a big mistake for B2B.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

EMagine B2B Blog

FEBRUARY 26, 2013

LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website.

Linkedin 40

Linkedin Guidelines Paid Search Agency Companies 40

TrustRadius Marketing

JUNE 20, 2022

Even if your company has a bit more spending power, using a free tool can help you test the waters before committing more resources. This helps you optimize how your product or service is positioned within your niche market. Other popular products, like Cyfe , now only offer paid plans.

Social Media 116

Social Media Analytics Work Management Media 116

Salesforce Marketing Cloud

OCTOBER 10, 2023

The goal of a sales cycle is to ensure reps are uncovering customer needs and resources they can map to product solutions before ever making a pitch. For example, as part of the sales process, a rep may choose to reach out on LinkedIn or make cold calls to find prospects. Track relevant industry keywords on LinkedIn.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Excelsior Research

SEPTEMBER 7, 2022

Facebok, Instagram, YouTube are one of the most widely used media but under what category do they fall into? Social media focused to meet new people This is the most famous social media network which mainly includes Facebook, LinkedIn, and twitter. What makes Amazon hidden keywords to list products on top? Read More ».

Social Media 52

Social Media Media Blogger Network Marketing 52