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How to Make Your Content Stand Out in a Crowded, Global Marketplace

Content Marketing Institute

If your company is based in San Francisco, it’s hard to find affordable local talent. As with any company, making sure your team has a thorough understanding of what you do is essential. TIP: Ensure that your primary language version is a solid finished product before the translation process starts. Train the team.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media.

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6 Niche Marketing Blogs You Need to Read in 2019

Outgrow

More specifically, the blogs of the companies that cater to digital marketing /advertising or offer products in similar niches. Apart from regular posts and guides laced with vanilla yet peppy images, they house some fantastic video tutorials that hit right with the learners because they go beyond their own products.

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. So, the key learning her, in my view, is to focus on creating unique, compelling content that will push your customers to act–whether that means sharing said content or buying your products/services. I think that’s right.

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9 Guaranteed Ways to Make Industry Events Worth Your While

Hubspot

Some good areas to ask about are: The Person's Company -- Where do they work? As you're networking and people are talking about their companies, you have a perfect opportunity to align your company's products or services with their pain points. What does that business do? Who is their target audience?

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

BackType - BackType is a social media analytics company that helps companies measure their social engagement. is an online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.'

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Q: You work at a company that supplies electronics assembly equipment.

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