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5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

SWOT analysis on steroids. Taking a hard and regular look at your firm’s SWOT is foundational for moving towards a more strategic approach to your marketing. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. Deeper evaluation of the competition.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. It’s the foundation, after all. But ranking in the search results doesn’t happen overnight. Create Visual Content.

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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page. The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business.

SWOT 100
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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page. The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business.

SWOT 100
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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. Self-identifying keywords used on the company website (ALC). Technology usage “intensity” score, by product (HG Data). Company SWOT analysis (OneSource).

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. If your company hasn’t created formal battle cards (aka kill sheets, competitive cards, competitor takeout), it will at some point, as this is typically one of the first things sales teams ask.

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B2B prospecting data just keeps getting better

Biznology

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. Self-identifying keywords used on the company website (ALC). Technology usage “intensity” score, by product (HG Data). Company SWOT analysis (OneSource).