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Paul Gillin

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What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. This is free research that complements your existing market intelligence and provides real-time insight on what people are saying about your company and your market. Be helpful and sales will come. Don’t be silent.

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B2B Blogging Gets Publishing Discipline

Paul Gillin

It’s clear to me that the best B2B companies are taking their blogging to the next level. Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. 27 of the PDF). Publishers?

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How Much Should You Pay For Content?

Paul Gillin

Demand Media , whose formulaic, keyword-driven approach to topic selection enrages many journalists, is rumored to pay as little as $.10 There are several large groups of freelancers on LinkedIn, including The Freelance Writers Connection with 5,600 members. 10 per word. Search for others.

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How to Calculate Social Marketing ROI

Paul Gillin

They do assume that a company has a rich set of historical data to work with, which is often not the case. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. any company, regardless of the financial impact. Of course not.

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