Customer Experience Matrix

NOVEMBER 14, 2016

Maybe it's me, but the show seemed to lack some of its usual self-congratulatory excitement: for example, CEO Brian Halligan didn’t present the familiar company scorecard touting growth in customers and revenues. (A A quick check of financial reports shows those are just fine: the company is expecting about 45% revenue increase for 2016.)

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Customer Experience Matrix

JANUARY 25, 2012

Say you’re selling a product related to, oh, circuit boards. You can do a Twitter search for messages on that keyword, scan the Twitter profiles and Klout scores of people sending those messages, and push a button to add the interesting people to your contact list. That might not sound like much, but in practice it’s pretty darn slick.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

SEPTEMBER 17, 2009

But, on talking to the company, it turns out there is a pretty interesting product here. Disclosure: I am a consultant to Acxiom, although I had nothing to do with this product). Acxiom is using a third party product for this.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120