B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. How Can Your Sales Team Dominate LinkedIn for Your Industry? This is very short-sighted.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

MAY 19, 2015

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. It is being implemented by a business owner or product manager rather than the marketing department. There are lessons to be learned about why and how this company was successful.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 8, 2013

For a long time, Tweets that contained certain keywords displayed on Google and other search engine search results. When Facebook did its disasterous IPO, the company made money but investors didn’t do so well. That’s LinkedIn. But then Google went into social media with Google+. It did an IPO. I like using Twitter.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

OCTOBER 12, 2011

It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. He was trying to make a decision about how to launch a technology product and saw that I had written about his issue. Tweets, LinkedIn and Facebook status updates. Press releases.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

DECEMBER 22, 2010

Some SEO companies keep doing the same old tactics – and you’re expecting but not getting great results. You need to crank out content that your prospects will find of value and that puts your company, product and services at the top of the list for the searches your prospects are doing.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

OCTOBER 18, 2010

To get an honest perspective, involve some stakeholders in your company who may not have as much invested as your top management (vendors, consultants, distributors). Find out what your customers need by sending online or mailed surveys at regular intervals or immediately after the customer buys a product or receives a service.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

To get an honest perspective, involve some stakeholders in your company who may not have as much invested as your top management (vendors, consultants, distributors). Find out what your customers need by sending online or mailed surveys at regular intervals or immediately after the customer buys a product or receives a service.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100